The “Secret Sauce” to Great Real Estate Videos- Part 1: Creating A Plan

Creating and sharing quality videos is a great way for real estate professionals to drive more traffic to their website, increase brand exposure, and better showcase property listings. In fact, 85 percent of users say they are more likely to purchase a product after watching a video (ComScore).

Joe Sesso, Homes.com National Speaker and edutainer, has had success in creating videos to promote his own business and he shares this expertise during his “How to Leverage Video Marketing for Real Estate: How to Make & Use Videos That Will Leave Your Competition in the Dust” presentation from NAR 2013. Continue reading

Keeping It Real: Tips for Real Estate Agents to Keep Listings Safe

It’s stressful enough being in charge of your own home security, but real estate agents have it extra rough. Sure, you experience the satisfaction of helping houses become homes, but you’re also responsible for the security of multiple homes. It’s enough to keep you awake at night pondering the safety of your listings, and that’s not what you want. Rest easy and focus on your job by following these preparation tips and tricks to keep your listings safe, provided by SimpliSafe Home Security. Continue reading

Top 100 Markets Show Annual Gains for Seventh Month In a Row!

Homes.com’s most recent Local Market Index and Rebound Reports including data ending October 2013 have been released, bringing with them exciting news as we Homes.com Local Market Index Show Annual Increases for Seventh Month in a Row move closer to 2014! For the seventh consecutive month, all the top 100 local markets saw year over year increases! Additionally, each of the top 200 mid-sized markets saw year-over-year increases this month.

Month-over-month increases were seen in 253 of the top 300 markets, which increased from last month’s total of 251 markets. Furthermore, 55 out of the top 100 markets have now recovered more than fifty percent of their loss in home prices since the housing bubble burst!  

Continue reading

Federal Reserve’s Bond Tapering Leads to Higher Mortgage Rates in 2014

There have been some recent changes in the mortgage industry that could impact your client and prospect’s ability to receive financing for their new home. During October, Freddie Mac reported that the Federal Reserve would not be tapering its bond purchases for the remainder of 2013. Since the start of the New Year is right around the corner, the Federal Reserve has wasted no time in making these changes and has reported that they will be tapering their aggressive bond buying program beginning in January. Continue reading