Whether it’s adapting to new technology, having exceptional customer service procedures or unique marketing tactics every agent has his or her own approach to growing their business. With that said, it’s uncommon for agents and business owners that have become successful to share their secrets with just anyone.
Luckily for you, Jimmy Mackin had a little one-one-time with two of these self-made real estate super stars during an interview at NAR 2013. Laurie Weston Davis, co-founder of Geeky Girls, and Linda Davis, owner of Ledyard Realty, have both created one of a kind real estate businesses and actively share the steps that it took to create them with real estate professionals around the country. Continue reading
Earlier this month, Jackie Leavenworth hosted the Secrets of Top Selling Agents webinar, “Plan for 2014: Hope is NOT a Strategy,” and shared her 5-step philosophy for creating a business plan and writing goals to support your life in 2014.
Leavenworth also provided recommendations and scripts for agents to use in conversations with their networks. To support this, she referenced the “The FORD Principal,” which stands for Family (How is your daughter doing in college?), Occupation (What’s new at your job?), Recreation (What are you planning for fun this weekend?), Dreams (Where would you want to live if you could live anywhere?), and each of these topics are good discussion points if you run out of things to say. While it might seem strange for you to ask someone about their dreams from last night, Leavenworth explains it’s more about a person’s goals and aspirations.
She cites an example of asking one of her top-50, “if you could live anywhere in the world, where would it be?” and when the client said they always thought about retiring to Costa Rica in 2016, it gave her all the information she needed to know. Continue reading
The new year is a great time to give your marketing materials a fresh new look with eye-catching graphics that will grab buyers’ attention. Doing this is easy with the striking designs available in the Imprev Marketing Center located in your Homes Connect Dashboard. Choose from a variety of materials like flyers, postcards, doorhangers, brochures, and others. All of them are set up in user-friendly templates to create a professional, sophisticated appearance that will really highlight you and properties and generate more business for you! See our examples below to get an idea of some of the design templates and which pieces would serve you best. Continue reading
Google defines The Zero Moment of Truth as “the moment when you grab your laptop, mobile phone or some other wired device and start learning about a product/service you’re thinking about buying”. According to Jimmy Mackin, co founder of Curaytor.com, having a good online reputation and providing valuable content is the only way to win this pivotal moment in your business’s success. During his “Content Marketing Cheat Sheet- How to Capture Today’s Consumers” presentations at NAR 2013, Mackin explains the basic strategies of providing this valued content to clients and prospects
Mackin continues by saying “solving a problem is the most useful type of content you can share and real estate professionals haven’t really picked up on that”. Think about it, if a potential client searches “best agent in my area” and you are among the top results, if you’re sharing stuff like “Top Cat Pictures of 2013” it’s unlikely they’ll view you as a reliable person to help buy or sell their home. Continue reading