Negative Equity: How You Should Address It with Your Clients

When working with clients who plan to purchase a home while attempting to sell their current one, it is imperative to educate them on how to be freed from negative equity. As a real estate professional, it is your job to guide your clients in the direction that would serve to be the most beneficial and rewarding in the long run. According to Steve Cook, managing editor of Real Estate Economy Watch, the year began with inventories only 2% above where they were a year ago; the stage could be set for a repeat of last year’s dramatic inventory shortages if sellers don’t feel that this is a good time to sell.

If your client is unsure of the equity they have in their current home, direct them to a Home Equity Calculator, which will determine an amount based on factors, such as market value of the home, current mortgage balance, and marketability. Continue reading

Keeping Up with Consumer Trends: YOUniverse

Homes.com has been keeping an eye on consumer trends that may affect what your clients and prospects look for in a home. We’ve already discussed how status seekers are looking for guilt-free products that reduce their impact on the environment, and this time around, we want to shed some light on another trend called “YOUniverse.”

The key thing to remember about society’s YOUniverse trend is that everything’s about them! These types of consumers expect a high level of customization, involvement, personalization, and instant gratification, more than any other type of consumer.  Continue reading

Create the Perfect Real Estate Video with Your iPad

Michael Krisa, licensed real estate broker and freelance Internet marketing consultant, believes that real estate professionals are missing out on a great opportunity by not taking advantage of their iPad and its video possibilities. During Homes.com’s Secrets of Top Selling Agents webinar, “iPad Video Made Simple: Pinch, Zoom and Swipe Your Way to Profit!” Krisa stresses the importance of real estate professionals using the iPad to showcase their listings and communities with awesome real estate videos.

According to Krisa, agents and brokers who do not use the all-in-one studio applications of the iPad are essentially buying a Porsche and leaving it in the driveway, using it just to listen to the radio. Eighty-five percent of consumers say they are more likely to make a purchase after watching a video (invodo), making videos an essential part of any marketing plan.

“You can shoot with some simple apps and create high-quality videos, edit them and upload them directly to the web,” Krisa says. “When people watch videos, the subject is perceived as an authority. If you can articulate, you can be seen as an expert in your niche.” Continue reading