In recent years, Americans have become more interested in the concept of guilt-free consumption. In addition to incorporating these concepts into their everyday lives, today’s consumers expect the businesses and products they support to adhere to this lifestyle as well. Companies are beginning to realize the benefits of being “better businesses,” which shows that they support the idea of being environmentally conscious and socially responsible.
Although your real estate business may not be able to impact change on a global scale, there are ways that you can start getting involved with this consumer trend in more localized ways. Here are just a few ways you can start showing that your company is going the extra mile to become a “better business.” Continue reading
Real estate related searches on Google have grown 253% over the past four years (NAR), making it clear that buyers and sellers are relying on the Internet more than ever during their home search. Real estate professionals must have a website that can meet this demand, which is only possible if it contains all the necessary tools that a home buyer needs when searching for a home.
For Rosemary West, managing broker of RE/MAX Professionals Select, Homes.com has been a big part of her ability to be this resource. In addition to providing an easy-to-navigate and uncluttered website, Homes.com has given her the tools she needs to make her clients happy by selling their home quickly and at the right price. “We get as many as half a dozen or more qualified leads a week because of the appearance and content that Homes.com has helped us develop on our website,” says West, who also mentions the exposure to her business that has been generated from the partnership. Continue reading
Are you known as the go-to resource for local buyers and sellers? Whether it’s supporting local businesses, getting involved in community events or engaging with your followers on social media, being the face of the local real estate market is a surefire way to put your business front and center of potential clients and prospects.
The good news is that Homes.com wants to give you a little extra cash in your pocket, $500 to be exact, for all the hard work you’ve put into taking your business to the top! Enter the Homes.com Local Real Estate Expert Sweepstakes for a chance to win $500 that you can use to stun potential buyers at your next open house, invest back in your business or even to take a well deserved summer vacation!
In addition to potentially filling your pockets full of cash, every entry will receive a free download of the “Rise to the Top: Be the Local Expert” guide. This invaluable resource provides tips on how to maximize your local presence using social media, video, mobile and content marketing tactics. Real estate professionals can use these tips to help capture the attention of local buyers and sellers, while gaining a strong leg up on the competition!
How to Enter?
Take a second to fill out this simple entry form, download your FREE copy of the “Rise to the Top: Be the Local Expert” Guide and cross your fingers for a chance to win $500! Yes, it’s that easy! The sweepstakes ends August 8th! Don’t let the time or the opportunity to win a little extra cash slip away – enter today!
For official sweepstakes rules, click here.
by Erica Campbell Byrum as presented at Social Fresh 2014
It’s become very apparent that social media has become an essential component of any company’s marketing efforts. However, with all of the buzz around social media, it’s sometimes tricky to separate the “noise” from establishing and building meaningful relationships with your followers. That’s where social media contests come into play! Contests are a great way to increase excitement and exposure of your company and brand because it allows you to crowdsource loads of content. If you plan on running a social media contest, use this timeline to successfully plan and execute the ultimate contest! Continue reading
One of the keys to good customer service is communication. Letting your customers know what you are doing to sell their home is almost as important as the things you are doing to sell their home, like promoting it online and creating flashy fliers. Regular calls and emails are a good start, but over time, sellers can lose track of all the specific things you are doing for them and all they see is that the ‘For Sale’ sign is still in the front yard. Continue reading