[Studio Spotlight] Website Design Does Matter


“Every lead is an internet lead” Jimmy Mackin CEO Curaytor.

EVERYONE is fact checking EVERYTHING on the internet (even my kids double check what I tell them on Google). This means those friends of that buyer you helped last year are going to check you out online before they give you a call. So ask yourself this question — when that potential client reaches your website, what are they going to think about you? If you are still using a website template from 1998, they likely won’t be very impressed. Now, you should never judge a book by its cover, but let’s be real, everyone judges a book by its cover. Continue reading

How to Become A Better Negotiator by “Clicking” with Your Clients

HDC-Better-Negotiator-2259How you “click” with clients is the building block of relationships and the connections you make can affect the success of your business. In fact, word-of-mouth remains the top way that consumers find a real estate professional to work with.  During the most recent Secrets of Top Selling Webinar, The Secrets of Successful Negotiation, Homes.com sat down with Jackie Leavenworth to discuss how “clicking” with clients can help you negotiate your way to better business results. Continue reading

Why Millennials Are Saying Goodbye to Rentals and Looking to Buy A Home


The Millennial generation’s impact on the housing market has been a topic of conversation for quite some time. Statistics show this group of young adults now makes up the largest group of buyers in the market, but lower interest rates and an increasing job market are not the only factors driving them to homeownership.

Owner, Renter Green Road Sign Over Clouds

Rental rates are skyrocketing in cities around the country and millennials, most of whom are just starting out in their career, simply cannot afford to pay them anymore. This is especially true in many of the larger metro areas that this young workforce is flocking to for the job of their dreams. In fact, rental rates have increased fifteen percent from 2009 to 2014 nationwide. At the same time, household income has had an estimated growth of only eleven percent (CNN). Continue reading

[Podcast] Secrets of Top Selling Agents: Periscope Review

➲ Play Podcast: Periscope – Joe Schutt | Secrets Unplugged

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Periscope is a new mobile app that allows you to stream live video feeds right from your smartphone and it’s making a splash in the world of social media. Joe Schutt, co-owner of Unit Realty Group in Boston, has started to develop quite a following on this social platform, so as the newest addition to the Secrets Unplugged Podcast series, Homes.com decided to sit down with him to get the low-down on his experiences with this up-and-coming social media outlet.

HDC-Periscope--2250 Continue reading