For consumers, October marks the beginning of the holiday season. For marketers, October is the starting line to the great race that is Marketing Season. Most brands aim to finish this race with heightened consumer awareness, more engagement and increased revenue which will allow them to start the new year with great ideas and the budget to execute them.
Whether you want to consider unemployment levels, international crises or even consumer spending, there are a lot of factors that can affect mortgage rates. So to say the least, it can hard task to accurately predict the teeter-tottering cost of financing a home. At the beginning of 2014, even the most experienced economists would have told you that mortgage rates were going to witness notable increases throughout the year. In fact, some predicted that we could expect to see a 30 Year Fixed mortgage hit 5% by the end of the year. Despite all the data supporting these claims, here we are at the beginning of September and mortgage rates are at the lowest level of the entire year!
According to Freddie Mac’s most recent Primary Mortgage Market Survey, expectant homebuyers will be glad to hear that 30 year fixed mortgage rates are sitting at 4.10% for the second week in a row! What may come as a surprise is that these rates are lower than the 4.12%, which marked the year’s previous low. Also, 15 year fixed rates are at 3.23% and 5 year adjustable rates are at 3.01%, both of which are the lowest of the year. Continue reading
The way today’s buyers conduct their search for a home has completely changed. No longer are they spending their days driving from neighborhood to neighborhood searching for open house and for sale signs, instead they are spending the majority of their time online. In fact, 90% of home buyers search online during their home buying process (NAR). Since this is one of the biggest financial decisions of their lives, they aren’t jumping on the first listing that catches their eye. In fact, half of people begin their formal home search 6-12 months in advance, with about three-quarters starting within a year of purchase (Google). This time is being used for more than finding the perfect place to call home, as they are also spending an extensive amount of time researching the perfect agent to work with.
Google recently conducted a study to uncover search trends of consumers online, during which they found that 66% of users researched prospective agents extensively online prior to work with them. While this can be a good thing for agents who have been proactively building a strong online reputation, it can be detrimental to those who haven’t. This makes identifying your audience, discovering where they doing their research and maximizing your presence there a critical part of growing your business. Continue reading
It’s a great time to be partnered with Homes.com, as we are excited to announce the release of the new Youtility for Real Estate- a practical marketing guide for real estate professionals. That’s right! Homes.com and ForRent.com have partnered up with Jay Baer, New York Times best-selling author and digital marketing expert, to bring you an invaluable guide for ramping up all aspects of your real estate marketing and content strategies. What’s even more exciting is the fact that Homes.com’s very own social media marketing expert, Erica Campbell Byrum, has been handpicked by Baer as co-author to this new book!
According to Baer, Youtility is marketing that people cherish instead of merely tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter—marketing that is genuinely useful.
Find out how you can build trust among customers and dominate your market by creating compelling and useful real estate marketing content, while also uncovering ways to set your business apart from the competition by providing true value to your clients and prospects. So whether it’s strengthening your social media strategy or keeping up with what your community is talking about, you can learn about it in Youtility for Real Estate! Continue reading
The most recent data for Homes.com’s Local Market Index Reports is in and there is plenty to talk about! Continue reading