4 Tips for Marketing to Clients Using the BOLT System: Part 3- Lambs

Untitled-3The BOLT System, created by Charles J. Clarke, provides guidance and tips on closing sales, generating leads, marketing strategies and negotiating terms based on an individual’s specific characteristics. BOLT stands for bulls, owls, lambs and tigers, each of which represents a particular type of personality that people have.

If you’ve kept up with this four part series, then you’re already aware of the best ways to work with control seeking bulls and methodical owls. This time around, Homes.com will give you the inside scoop on how to best manage your relationship with clients that fall under the “Lamb” persona. Continue reading

Five Best Practices for Listing Photos

HDC_House_1987Today’s consumers are highly visual, especially when it comes to online property searches. Since 90% of home buyers start their search online (NAR), a well stocked arsenal of listing photos can quickly attract attention. While the right listing photos can draw in potential buyers, the wrong ones can scare them away. According to NAR, “98% of home buyers who searched for a home on the internet found photos to be among the most useful features.” Here are five best practices to keep in mind when preparing your listing photos. Continue reading

Top 10 Must-Do’s at the 2014 REALTORS® Conference & Expo!

The 2014 REALTORS® Conference & Expo is headed to the Louisiana Bayou! A city known for its food, festivals and music, New Orleans is hosting one of the biggest events of the year for real estate professionals. To help you make the most of your time there, we’ve created a list of the top 10 things to do during your visit to the REALTORS® Conference & Expo. Continue reading

Industry Technology Veteran Joins Homes.com National Sales Group!

Industry Technology Veteran Joins Homes.com National Sales Group

Homes.com welcomes Brett Barlows, industry veteran, to build and strengthen Homes.com’s relationships with brokerages. As the Strategic Accounts representative for Homes.com, Brett works across the country promoting marketing solutions to larger brokerages. He assists brokerages that want to increase online and mobile exposure, high-quality consumer inquiry generation, improved social media performance, and more.

Brett Barlows has been involved in many aspects of the marketing and technology side of the real estate industry, having formerly worked for Heartland Multiple Listing Service, CoStar, and realtor.com. Through this experience, Brett has learned best practices from some of the more tech-proficient brokerages and agents in the nation. Since the mid-1990s, he has strived to make marketing technology easier to implement for agents and brokerages, with the end result being a more productive real estate practitioner.

As 2014 comes to a close, reach out to Brett for expert marketing advice when creating your 2015 business plan. Connect with Brett Barlows at either 913-915-7769 or brett.barlows@homes.com to schedule a consultation.


If you will be attending the 2014 REALTORS® Conference & Expo and would like to meet with Brett, click here to schedule a consultation!

[INFOGRAPHIC] Millennials’ Journey to Homeownership

Millennials are finally becoming optimistic about achieving the good ol’ fashioned American dream of homeownership. As the nation’s job market continues to show signs of improvement, more and more of these young adults (born between the years of 1980 and 2000) have the financial stability and growing desire to purchase their own home. In fact, a recent Google study found that millennials are twice as likely to purchase a home in the next year than any other generation.

Since these soon-to-be homebuyers are finally impacting the real estate market, it has never been more important to understand how they conduct a home search and what they are doing to connect with you. For example, did you know that millennials are more concerned about aspects such as the neighborhood, school districts and tech-ready homes compared to other buyers? Or that millennial real estate mobile usage increased by more than 81% from May 2013 to July 2014?

Understanding these trends will allow you to better position yourself to take full advantage of these new opportunities to grow your business. Homes.com has created the “Millennials’ Journey to Homeownership” infographic to give you a better understanding of these up-and-coming clients, while also highlighting the trends that you should be paying attention to in the near future. Continue reading