How are you using social media to help grow your business? The fast paced world of social media is always changing and it can make creating a successful social strategy somewhat difficult at times. Whether it’s being able to create the type of content that provides value to your audience or understanding the best ways to manage paid advertisements, it’s never been more important to be in the “know how” when it comes to the current best practices of today’s most popular social networks.
So why are you using social to begin with? Most real estate professionals will agree that at the end of the day it’s all about getting in front of more buyers and sellers to generate more business. But in the noisy world of social media and with almost all of your competitors trying to grab the attention of the same audience, how do you truly get your message heard? The answer is paid advertising and the value of this tool is growing exponentially. In fact, 65% of marketers increased their paid social media ad budgets in 2013 (Vizu). Continue reading