The Move-Up Buyer: Educating Your Clients About Home Equity

The stars are aligned for a good year for move-up buyers. They are playing a major role in the cash sales that dominated real estate transactions in the second half of 2013 and now account for more than half of all sales. High demand for entry-level homes and relatively low prices for mid- to upper-level properties are creating a positive climate for this segment, which is so critical to the health of the real estate economy.

As a real estate professional, it is important that you know how to market to your clients who happen to be move-up buyers. Continue reading

How to Increase Engagement and Drive More Traffic with Pinterest

In the last Pinterest article, we helped you decide if this visually pleasing social network is right for your business. Since it’s one of the fastest growing and most visited sites on the Internet, you’ve probably realized that it can help with audience engagement. In fact, Pinterest is retaining and engaging with users as much as two to three times more efficiently than Twitter was at a similar time in history (Hubspot).

“Pinning” images is the key to success with Pinterest; if you are not pinning interesting content, then it’s unlikely you will ever benefit from using this social network. This doesn’t mean to pin everything you see – it’s important to create boards that people will want to follow by including content that appeals to them. Continue reading

Going Green: 3 Marketing Tips for Real Estate Agents

Earth Day is fast approaching, and many people are ready to take the initiative to go green. In fact, cities like Portland, Oregon and Chicago, Illinois have already joined the green movement by becoming more eco-friendly. Going green has become a very popular topic in the real estate industry and it would be a great idea to have some tactics under your belt on how to market to clients who desire to live a greener life. Here’s some ideas that may be useful to you:

1. Consider joining the green movement. As a real estate agent, you might want to bring yourself up to speed with what green living entails because some of your clients will be looking for eco-friendly homes. You should even think about taking courses to help you become a green real estate specialist. Doing so will help you learn about the specifics concerning green buildings and what the market is like for them. Continue reading

Negative Equity: How You Should Address It with Your Clients

When working with clients who plan to purchase a home while attempting to sell their current one, it is imperative to educate them on how to be freed from negative equity. As a real estate professional, it is your job to guide your clients in the direction that would serve to be the most beneficial and rewarding in the long run. According to Steve Cook, managing editor of Real Estate Economy Watch, the year began with inventories only 2% above where they were a year ago; the stage could be set for a repeat of last year’s dramatic inventory shortages if sellers don’t feel that this is a good time to sell.

If your client is unsure of the equity they have in their current home, direct them to a Home Equity Calculator, which will determine an amount based on factors, such as market value of the home, current mortgage balance, and marketability. Continue reading