Industry Technology Veteran Joins National Sales Group!

Industry Technology Veteran Joins National Sales Group welcomes Brett Barlows, industry veteran, to build and strengthen’s relationships with brokerages. As the Strategic Accounts representative for, Brett works across the country promoting marketing solutions to larger brokerages. He assists brokerages that want to increase online and mobile exposure, high-quality consumer inquiry generation, improved social media performance, and more.

Brett Barlows has been involved in many aspects of the marketing and technology side of the real estate industry, having formerly worked for Heartland Multiple Listing Service, CoStar, and Through this experience, Brett has learned best practices from some of the more tech-proficient brokerages and agents in the nation. Since the mid-1990s, he has strived to make marketing technology easier to implement for agents and brokerages, with the end result being a more productive real estate practitioner.

As 2014 comes to a close, reach out to Brett for expert marketing advice when creating your 2015 business plan. Connect with Brett Barlows at either 913-915-7769 or to schedule a consultation.

If you will be attending the 2014 REALTORS® Conference & Expo and would like to meet with Brett, click here to schedule a consultation!

[INFOGRAPHIC] Millennials’ Journey to Homeownership

Millennials are finally becoming optimistic about achieving the good ol’ fashioned American dream of homeownership. As the nation’s job market continues to show signs of improvement, more and more of these young adults (born between the years of 1980 and 2000) have the financial stability and growing desire to purchase their own home. In fact, a recent Google study found that millennials are twice as likely to purchase a home in the next year than any other generation.

Since these soon-to-be homebuyers are finally impacting the real estate market, it has never been more important to understand how they conduct a home search and what they are doing to connect with you. For example, did you know that millennials are more concerned about aspects such as the neighborhood, school districts and tech-ready homes compared to other buyers? Or that millennial real estate mobile usage increased by more than 81% from May 2013 to July 2014?

Understanding these trends will allow you to better position yourself to take full advantage of these new opportunities to grow your business. has created the “Millennials’ Journey to Homeownership” infographic to give you a better understanding of these up-and-coming clients, while also highlighting the trends that you should be paying attention to in the near future. Continue reading

4 Tips for Marketing to Clients Using the BOLT System: Part 2- Owls

HDC_BOLT_System_Tips_Part_2_1936The BOLT System, created by Charles J. Clarke, provides guidance and tips on closing sales, generating leads, and negotiating terms based on an individual’s specific characteristics. BOLT stands for bulls, owls, lambs and tigers, each of which represents a particular type of personality that people have.

In case you missed the first edition of this four part series, discussed the best ways to manage your relationship and tailor your marketing strategy for straightforward and control seeking “bull” clients. This time around, you’ll be gaining insight into the minds of clients with the “owl” personality. Continue reading

[VIDEO] Exciting Webinar Featuring Marketing Gurus Jay Baer and Erica Campbell Byrum!

The real estate industry is hyper competitive, so how do you keep your business in the spotlight and differentiate yourself among a sea of competitors? According to Jay Baer, New York Times Best Selling author, and Erica Campbell Byrum, Director of Social Media for and For Rent Media Solutions, the trick is “being useful.”

During the upcoming Secrets of Top Selling Agents webinar “Grow Your Real Estate Business with Help, Not Hype,” you’ll discover why providing “useful consumer information” can connect you with more clients and prospects than ever before. Don’t miss out on the opportunity to learn strategies shared by Baer and Byrum in their new book Youtility for Real Estate, which they feel will change the way you look at marketing. This exciting educational session will be on October 29, 2014 at 1:00 PM ET/10 AM PT, so be sure to register here and watch the video for even more information from Baer and Byrum! Continue reading