Leads. Prospects. Clients. Referrals. People. That’s what real estate all boils down to: contacts. As a general rule, the more people you can reach, the more successful your business will be. For this reason, the lead pipeline is a favorite sales approach for many real estate professionals. Continue reading
Instagram is a social network that allows users to take or upload photos and videos, and share content with followers on mobile devices. Having a strong Instagram strategy is a lot like planning a Thanksgiving meal. First off, you have to have a turkey, which is your images. This is the core of the content strategy and the traditional meal. Then you have your stuffing, which compliments the main dish–these are your words that accompany the image. Next, you have your sides that round out the meal–your hashtags. Don’t forget about desserts! Desserts polish off the meal, just like polishing off your professional profile rounds out your posts. And finally, don’t forget to give “thanks”! Continue reading
In the next few years, we’re likely to see a large influx of new agents in the real estate market due to the continually strengthening market conditions. In other words, more competition is heading your way. The thing that will separate you from the agent around the corner is your reputation, and buyers and sellers evaluate your reputation online.
This makes it more important than ever for you to take advantage of the myriad of marketing opportunities available to you. If a potential client is searching Google for an agent, you need to be there. If they look at Bing, YellowPages, or Yahoo, you should be there, too. And just being there on every major website isn’t enough anymore. You need to be able to demonstrate the time, experience, and resources that you, as the real estate professional of choice, bring to the table. Continue reading
The holidays are upon us. Time to clean out the fireplace and pull out the good silverware. It’s a time for celebrating with family, friends, and loved ones. It’s also a great time for marketing, and Homes.com wants to help. Below you will find three free, ready-to-go eBooks you can download and distribute to your clients. Add your contact information to the front cover of the book for additional branding and exposure. Send out the whole book as a gift for your contacts or pick your favorite ideas to use in your holiday newsletters and blog posts. Continue reading
It’s that time again! The end of 2015 is fast approaching and soon we’ll be ringing in the new year. Did you make good on last year’s resolutions? Do you have big plans for next year? Homes.com wants to help you start the new year with a bang and make 2016 a year worth celebrating! So, to help you greet the new year right, we’ve added two new 2016 planning checklists for you to download for free! Continue reading