Has anyone ever contacted you about a house that wasn’t for sale but was instead listed as (*gasp*) for rent? If your response to that lead was “I don’t do rentals,” you’re missing out on a great source of revenue. I’m not talking about the revenue from the rentals. I’m talking about the sales that those renters will eventually turn into. Some rentals may take years to convert, but others may be ready to buy now and just haven’t realized it. You’re sitting on a cache of leads that are just waiting to be worked. Here are five tips to help you start monetizing rental leads. Continue reading
Social media has become a world of video. With social platforms realigning themselves to this medium, it is safe to say that creating video content is how fans want to engage with the businesses they follow.
However, creating video isn’t just hitting the record button on your camera. Platforms like Facebook and Instagram have implemented algorithms to lower the organic reach for underperforming and unengaging content. The next time you are creating a video for your profile, refer back to the strategies listed below to create engaging and watch-worthy content. Continue reading
Millennials are a force to be reckoned with, and considering the vast buying power they bring to the table, you may be wondering how you can capitalize on this tech-savvy generation. The good news is that 92 percent of millennials purchased their home with the help of a real estate agent—a greater proportion than the overall 88 percent of buyers who used a real estate agent—making it safe to say that real estate agents will retain an indispensable position in the industry. That said, knowing who the largest group of buyers for the last three years running are will help you shape your business to better meet the needs and expectations of this very important pool of buyers. Continue reading
“The rich and the rest both hate to do what it takes to be successful, the difference is that the rich do it anyway, and the rest do not.” – Tom Ferry
No matter how much you love your work, there’s no such thing as the perfect job. There’s always some part, however small, that you may not want to do. If you find yourself pounding your head on the wall or putting off that one task until right before the deadline, check out the tips below on how to do the things you just don’t want to do. Continue reading
Last month we announced the powerful new map search and reCAPTCHA functionality being added to all agent and broker websites powered by Homes.com. We’re keeping the upgrades coming this month with a new responsive open house manager and new traffic analytics! Find out how these great dashboard updates make managing your website easier than ever! Don’t have a website through Homes.com? Discover why you should! Continue reading