The HTML Guide for Real Estate Agents Over 40

HDC-HTML-Blog-2505One of my favorite classes back in college was on HTML (hypertext markup language): it was sort of a mashup of an art class and a writing class. I also liked it because it was one of very few classes that didn’t require me to purchase a $300 textbook. Everything we covered was (and still is) available for free on So if you want to master HTML, go check that out. Here, we’re just covering the basics that will give you more control over your content. Continue reading

Leverage Your Advertising to Win More Listings

HDC-Listing-Presentation-Blog-2483You’ve nurtured your lead for weeks, months, or even years with email campaigns, follow-up calls, and mailings, and now your time has come. Your lead is ready for a listing presentation and you get to show them why you are the best agent to sell their home. Your expert insight into the local market, great reputation, and past experience got you the appointment. Now, they want to know how you are going to get their house sold.

You need to show them an online-marketing plan for their home that sets you apart from the competition. This is when you need to leverage all those advertising dollars you spent to win that listing. We have created a few customizable pieces that you can add to your Listing Presentation to highlight the advantage you have because of your advertising with Continue reading

Four Simple Ideas for Creating Lead-Generating Videos

HDC-Video-Marketing-Blog-2501Imagine if you could get face-time with your clients before even meeting them. You could answer their questions, show them a couple properties, and form a connection with them before shaking their hand. Video marketing helps to put you in front of potential clients and allows you to build a foundation of trust and familiarity, while creating an emotional connection.

There are many benefits that come with using video in your marketing efforts – social media sites push videos to the top of network feeds, live-video streaming is gaining popularity, and modern internet users are looking for more involved ways to connect online. According to a recent survey, 85% of buyers and sellers want to work with an agent who uses video as part of their marketing efforts. Here are four ways you can use video to connect with more consumers, generate more leads, and build your business. Continue reading

Looking for More Millennial Engagement? Try Snapchat!

Get Started with Snapchat!With the constant growth of technology, real estate agents are always looking for new ways to connect with their audience. While many agents use social media sites like Facebook and Twitter, others are turning to different, more personalized platforms to reach younger buyers. According to a recent study, millennials now make up the largest group of homebuyers at 35%. Snapchat, one of the top three social apps used by millennials, can be a great way to connect with this younger generation. Here’s why real estate agents should use this growing social tool to reach younger buyers.

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