The Power of Three – Creating a Complete Digital Strategy

HDC_Paid_Earned_Owned_Blog_1200x600Real estate agents know that creating an effective online marketing plan is imperative to making a digital impact that generates online exposure and qualified leads. The way to achieve this marketing strategy is by creating compelling, valuable content that followers want to search for, engage with, and share with others. Once your content is ready, leverage it by combining the three different forms of media – earned, owned, and paid – to create a truly successful lead generating digital marketing plan. Continue reading

“Fake News” Now Affects How You Post on Facebook

HDC-Facebook-Image-Policy-2857There’s been one term that we haven’t stopped hearing since the 2016 presidential election: fake news. Due to the increase in “fake news” stories circulating in the media, news outlets and social sites, especially Facebook, are doing everything they can to fight against these stories. Facebook has even implemented new policies regarding posting URL links and images on their news feed. Continue reading

Now Available – The Keys to Real Estate Success Revealed!

SOTSA_Book_Social_v2_1200x600Gain valuable insights and study proven methods of success to achieve your goals with the new book, Secrets of Top Selling Agents; The Keys to Real Estate Success Revealed. In this must read book, Joe Sesso shares the top tips and secrets of real estate giants from the popular webinar series Secrets of Top Selling Agents. Barbara Corcoran, Gary Keller, Chris Smith and others tell you exactly what you need to do to be a top selling agent!

Each chapter includes advice and tips from a different real estate superstar and covers a different aspect of real estate such as how: Continue reading

[Infographic] What Every GOOD Real Estate Website Needs

HDC_Sesso_Infographic_Blog_2833_1200x600Just having a website boosts your credibility, but having a good website generates leads. In a recent Secrets of Top Selling Agents webinar, Joe Sesso, author of the new success guide Secrets of Top Selling Agents; The Keys to Real Estate Success Revealed, shared the six things a real estate website needs to be effective. Listen to Sesso’s full webinar here, or check out the infographic below! Continue reading