Homes.com – Serving the Real Estate Industry for 25 Years

HDC_25th_Birthday_Blog_2679_1200x600.jpgSince we first launched 25 years ago as an extension of Homes & Land Magazine, Homes.com has been there to help buyers find homes, help sellers discover what their home is worth, and to connect agents with quality leads for faster conversions.

Over the years, user-experience has been a top priority at Homes.com. As such, we’ve worked hard to cultivate relationships with the multiple listing services that allow us to provide consumers with the most accurate, up-to-date listing data possible. Continue reading

A Buyer’s Love & a Seller’s Quarrel – Two Places to Find Leads This Valentine’s Day

HDC_Valentines_Blog_2672_1200x600 (1)Valentine’s Day officially marks the end of engagement season and sees newly engaged couples begin planning their weddings and thinking about where they’re going to live. However, while new couples plan their futures together, those falling out of love are researching ways to get out of their marriages. Now is the time to start preparing your business for the seasonal pickup of spring by targeting newly engaged buyers and divorcing sellers.

According to the U.S. Census Bureau, couples are waiting longer to get married, averaging in their late 20’s. With steadier careers and a focus on their future, many new couples are looking to buy their forever home before spending thousands of dollars on a lavish wedding. Many parents are even offering their kids the money they saved to pay for a wedding as a down payment on a home.

On the other hand, just as quickly as love flourishes, it can diminish. In the United States, between 40% and 50% of all couples get divorced. Divorces are exhausting, stressful, and can drag on for months or years. During the divorce process judges require the divorcing homeowners to sell their home; this is where you step in as a real estate professional. As the expert in your field you can make the divorce process easier, and as an added benefit for you, divorcing clients are motivated to sell and they want it done as quickly as possible. Continue reading

Facebook Ads for Real Estate: Part 4, Creative Ads & Reviewing Your Insights

HDC Social Profile Blog 5 2638 1200x600When telling a story you want to create a message that resonates with audiences. You want their imaginations to wander and make them feel as if they’re part of the story. Consider this an integral part of creating ads within your Facebook campaign as well, but instead of telling a story with words, tell it with images. As a real estate pro, understanding the power of online marketing is crucial for continuous growth; according to NAR 2016 Profile of Home Buyers and Sellers 89% of buyers who used the internet found photos to be very useful.

In Part 2 of the Facebook Ads for Real Estate series, “Campaign Objectives,” we walked you through the process of accessing your Ads Manager and selecting your campaign objective (“traffic”). In Part 3, “Audience Targeting,” you learned how to set up your audience, select your ad placements, and create a set budget for your ad. Now, in the 4th and final part of our series, we will explain how to choose the best format options to engage with your audience and how to read your ad results. Continue reading

Facebook Ads for Real Estate: Part 3, Audience Targeting

HDC Social Profile Blog 4 2638 1200x600In Part 2 of the Facebook Ads for Real Estate series, ‘Campaign Objectives,’ we walked you through the process of accessing your Ads Manager and selecting your campaign objective (‘traffic’). Now you are going to learn how to set up your audience, select your ad placements, and create a set budget for your ad in the ‘ad set’ section. Continue reading

Facebook Ads for Real Estate: Part 2, Campaign Objective

HDC Social Profile Blog 3 2638 1200x600Facebook and Instagram have become an integrated part of everyone’s daily lives: active social media users spend an average of 118 minutes daily on social platforms just scrolling through their newsfeeds. This is great news for any business advertising on Facebook because the chances to capture and engage with your target audience are greatly increased. Furthermore, audience targeting capabilities for ad users, including real estate professionals, make Facebook Ads exactly the type of advertising you need to implement in 2017 in order to grow your business. Continue reading