Marketing – It Ain’t Rocket Science

HDC-Marketing-Skills-Blog-2588Putting a contract together for the first time can be pretty tough, but eventually it becomes second nature. The same is true for managing a website, blog, or social media account. It can be confusing, especially if you don’t know if you’re doing it properly. However, realizing that learning a new marketing skill requires the same steps regardless of the goal can help you master any of the different strategies you’re currently struggling with. Continue reading

Win More Listings and Work Fewer Hours with These Simple Tips

HDC-Dirk-Zeller-Redcap-Blog-2581If you’ve ever dreamed of having a four-day workweek and spending weekends at your vacation home, Dirk Zeller, CEO of Real Estate Champions and one of real estate’s top coaches, has advice for you. By his fourth year in real estate Zeller had achieved that dream: he was selling 150 homes per year and spending Friday, Saturday, and Sunday at his vacation home each week. The secret, he explained, is that “it comes from the listing side of the business.” Continue reading

[Infographic] Every Listing Can Be Sold with These A+ Pricing Strategies

HDC_Grimes_Infographic_Blog_25782Every listing can be sold. It’s just a matter of finding the right price. During his recent Secrets of Top Selling Agents webinar discussing How to Triple Your Business, Denny Grimes shared advice on how to adjust your listing price for the current market. Check out the infographic below to learn more. You can also watch the recorded webinar for free if you want more advice on pricing and marketing your listings. Continue reading

Transform Your Internet Leads into Clients, Part 3: Win the Client.

Blog-Images-for-Internet-Lead-Conversion_3_2566Last week, I had a moment of confusion as my sister and I were leaving a shopping plaza. Distracted by something my sister said, I stopped at the wrong car. At first glance the car looked identical to mine: it was the correct make, model, and color, but this car was three spaces away from the right car. It can be easy for buyers and sellers to make a similar mistake by assuming an agent who specializes in their preferred area is automatically the best agent available, regardless of whether that agent is actually the right agent for them.   Continue reading