Turn Website Visitors into Return Clients with Helpful Widgets

Turn Website Visitors into Return Clients with Helpful WidgetsOnline real estate marketing is about setting yourself apart from the crowd and giving visitors something of value. One thing that consumers will value is a helpful widget. What is a widget? According to Wikipedia a widget “is an interactive virtual tool that provides single-purpose services such as showing the user the latest news, a map program, or a calculator”.

Adding widgets to your Homes Connect website is easy and is a great way to et visitors to return to your website over and over again and they’re free to use on your website or blog! Here are a few notable ones.

  • Commute Time widget-Fifty percent of buyers report that ‘convenience to work’ was the second most significant factor in choosing a home (2013 NAR Survey of Buyers and Sellers). This widget allows buyers to quickly determine the commute times from your listings to their office, school, gym or other destinations.
  • Mortgage Calculator – calculate monthly mortgage payments, estimated taxes and private mortgage insurance costs.
  • Social Network – display social network icons with links to your respective social channels so that visitors can easily and quickly connect with you.
  • Home Values – displays the average sales price in your area and links to other demographic information.

Here’s how to add these cool widgets to your site:

  1. Visit the Homes.com widgets page.
  2. Select the widget you want to add to your website.
  3. Customize the colors and content.
  4. Copy the HTML code that is generated at the bottom of the page.
  5. Paste the code into your website or blog. For more tips on editing your website, click here.

To learn more about your Homes Connect website check out our new online support website. If you need a brand new responsive design website give us a call 888.510.8795!

The Move-Up Buyer: Educating Your Clients About Home Equity

The stars are aligned for a good year for move-up buyers. They are playing a major role in the cash sales that dominated real estate transactions in the second half of 2013 and now account for more than half of all sales. High demand for entry-level homes and relatively low prices for mid- to upper-level properties are creating a positive climate for this segment, which is so critical to the health of the real estate economy.

As a real estate professional, it is important that you know how to market to your clients who happen to be move-up buyers. Continue reading

How to Increase Engagement and Drive More Traffic with Pinterest

In the last Pinterest article, we helped you decide if this visually pleasing social network is right for your business. Since it’s one of the fastest growing and most visited sites on the Internet, you’ve probably realized that it can help with audience engagement. In fact, Pinterest is retaining and engaging with users as much as two to three times more efficiently than Twitter was at a similar time in history (Hubspot).

“Pinning” images is the key to success with Pinterest; if you are not pinning interesting content, then it’s unlikely you will ever benefit from using this social network. This doesn’t mean to pin everything you see – it’s important to create boards that people will want to follow by including content that appeals to them. Continue reading

Going Green: 3 Marketing Tips for Real Estate Agents

Earth Day is fast approaching, and many people are ready to take the initiative to go green. In fact, cities like Portland, Oregon and Chicago, Illinois have already joined the green movement by becoming more eco-friendly. Going green has become a very popular topic in the real estate industry and it would be a great idea to have some tactics under your belt on how to market to clients who desire to live a greener life. Here’s some ideas that may be useful to you:

1. Consider joining the green movement. As a real estate agent, you might want to bring yourself up to speed with what green living entails because some of your clients will be looking for eco-friendly homes. You should even think about taking courses to help you become a green real estate specialist. Doing so will help you learn about the specifics concerning green buildings and what the market is like for them. Continue reading