There hasn’t been much mortgage activity since our last report, as rates have yet to move away from the .25% range. According to Janet Yellen, likely successor to the current Fed chairman,“We shouldn’t see much of a change to mortgage rates for the rest of 2013”. After all the instability in mortgage rates we saw during July and August, this news surely brings a sense of security to many American homeowners. Continue reading
Are you on top of your Twitter game? If not, don’t worry because you’re not alone. Social media has created an entirely new way of communicating with clients and prospects, but Twitter continues to go unused by real estate professionals simple because they just don’t get it.
Katie Lance, CEO and owner of Katie Lance Consulting, believes that Twitter is one of the primary ways to grow your business using social media. Lance, considered the Twitter expert of real estate, knows a thing or two about optimizing this social network to grow a business. Lance recently explained the basics of this “hashtagging” and “re-tweeting” network during Homes.com’s Secret’s of Top Selling Agents Webinar, “#Awful @Twitter, Please Help!”. Homes.com has consolidated these tips into a “how to” on mastering Twitter, so that you can start “tweeting” your way to success! Continue reading
Social media is defined as “a website for social networking in which users create online communities to share information, ideas, personal messages and other content.” But for marketing purposes, social networking has become much more than status updates and photo albums. Getting a message across to your audience is the main goal of marketing your business and what better place to reach them than on the social channels they use every day?
Social advertising allows real estate professionals to not only connect with clients and prospects, but to also gain exposure to their own family and friends. Jimmy Mackin, named one of the top 100 influential people in real estate for 2013, provides a “how to” on optimizing this valuable tool in his “Generating Leads with Social Advertising“ presentation from NAR 2013! Homes.com has highlighted the key points for each social network to help you make the most out of advertising on social media. Continue reading
Homes.com values our clients, which is why we strive to provide valuable tools and resources that help real estate professionals successfully GROW their business. Arthur Darmanin, co-owner of Sellstate Realty, shares these same values.
Darmanin states “We want to give agents the opportunity to build their assets alongside of us so that when they grow, we grow. Having come from a real estate background, we know the real estate agent’s world. We strive to help our agents close more deals and become better at what they do through training. Also in today’s world, it’s more and more important for agents to have the right tools.” Furthermore, he believes that Homes.com provides these tools and has played a key role in the success of his agents. Continue reading
The Homes.com Local Market Index and Rebound Reports to include data ending September 2013 have been released and there is a lot to talk about! For starters, the noise surrounding the Federal Reserve tapering its stimulus program has been silenced. According to Janet Yellen, incoming chair of the Federal Reserve, there’s “no set time” for the programs end. Continue reading