Google Defines the True Meaning of “Mobile-Friendly” Websites

HDC_Google_Defines_the_True_Meaning_of_“Mobile-Friendly”_Websites_2037-3A recent Google survey uncovered that 72 percent of mobile users say that it’s important for a website to be mobile friendly. Unfortunately, 96 percent have visited a site that doesn’t work well on their device. Furthermore, mobile users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use, with 79 percent saying they will go back to search and try to find another site that  meets their needs.

With mobile Internet usage growing more and more every year, it’s no surprise that the term “mobile friendly” has become synonymous with the world of website design. While it may seem like a cut and dry concept to most, the meaning of “mobile friendly” can vary from person to person. Well, Google has officially set their standards for the true meaning of “mobile friendly” and not only does it determine how valuable a website will be for consumers, but it also plays a big part in how high a site will rank within their search results. Continue reading

Four Tips for Creating Pet Friendly Rentals

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Today, pets are more than man’s best friend. They’re part of the family. However, when pet owners look for rentals, many potential tenants reported that they wouldn’t even consider a property if their pets couldn’t come along with them. Since more than 76% of Millenials own cats or dogs, creating pet friendly rentals allows property owners to market to a wider range of renters (Appfolio). To help put their best foot forward, here are four tips to help your clients turn their properties into pet friendly rentals. Continue reading

Curate Content That Counts! Curate Quality ContentIn an age where mirco-stories are being told via social media, you may find it difficult to inject your brand’s story into the ongoing dialogue. You may ask yourself: What type of quality content appeals to my audience? What’s the most ideal day and time to post? How can I measure the response to the content I post? You’re not alone! Manning the social helm for your brand is extremely rewarding. However, you may find your posting strategy in a bit of a rut from time to time. These days, writer’s block comes in the form of a quiet, unengaging Facebook or Twitter timeline. It’s like a tumbleweed rolling across a blank content calendar.

As a real estate rockstar, you have the opportunity to convert this challenge into an opportunity to turn up the volume with content that counts! Continue reading

3 Reasons It’s Harder Than Ever to be a Marketer

HDC-Marketer-Blog-Image_2014These days, being a great marketer is harder than ever. Rather than spending their days driving through neighborhoods looking for “for sale” or “open house” signs, most, if not all buyers have turned to the internet as their main source for information. In fact, according to NAR, 90% of home buyers search online during their home buying process. So, what do you do? Jay Baer, author of Youtility for Real Estate, suggests a new concept for online marketing – “Stop trying to be amazing. Start trying to be useful.” Baer calls this concept “Youtility.” By creating marketing content that is useful to consumers, agents are able to foster relationships with potential clients before they’ve even met. Continue reading

15 Apps that Will Make Your Job Easier in 2015

HDC_Top_15_Apps_2015_2016It seems that every time you turn around, there’s a slew of so called top apps that people claim to be “game changers.” Well, as you may know, this is not always the case. Apps are supposed to make your job easier, but it seems that most them are just another thing to keep up with.’s very own Joe Sesso knows a thing or two about the tools that can be truly valuable in the busy world of real estate. To help streamline your operations, better manage your business and help your clients enjoy their home, Sesso has created a list of the top apps that real estate professionals should be using and sharing in 2015. Continue reading