Real estate can be an inspiring and profitable profession, but as with any business your success depends on your ability to make decisions that will profit your business. One of the first decisions many agents find themselves contemplating when they begin a career in real estate is whether they should work alone or join a team. With pros and cons on both sides, the decision often comes down to personality and work style. Think “T.E.A.M.” to help you determine which option is the right choice for you.
Every year Beloit College publishes “The Mindset List” to share “cultural touchstones that shape the lives of students entering college.” One fact on the list points out that the class of 2017 “has never needed directions to get someplace, just an address.” With the ready availability of GPS, no one needs to know to turn left at the gas station, go three blocks, and turn right to reach their destination. That’s why part 2 of our Google for Real Estate series is going to show you how you can use Google My Maps to create maps that can connect with your leads, prospects, and clients in the digital map era. Continue reading
In the wild, animals use bright feathers, beautiful songs, or even dances to attract. Unfortunately, launching into a lead generation ballad or capitalizing on rusty tap dance skills isn’t a viable lead generating strategy for most agents. Instead, agents must rely on the power of their website’s “about” page to demonstrate their compatibility and desirability to buyers and sellers. Discover how you can optimize your about page’s effectiveness with these tips! Continue reading
Google processes 40,000 searches per second and over 3.5 billion searches per day. That’s incredibly impressive, but Google provides much more than just a search engine. Google offers internet users a large range of products free of charge. In this series, we’ll share how you can use Google’s free products to grow, manage, and organize your business. Here, you’ll learn how Google Keep can help your business, where to find it, how to use it, and more. Continue reading
Social media has become an integrated part of our daily lives, but learning how to strategically manage each social platform to benefit your business takes time and skill. However, by the time you finally figure out how to truly incorporate a particular site into your business, a new one magically appears out of thin air.
As real estate professionals, time is money and you would rather be spending that time with prospects and clients, but in the interests of growing your database you tell yourself, “Here we go again, time to learn a new social platform.” However, we have come up with these questions you should ask yourself before creating another social media account. Continue reading