Transform Your Internet Leads into Clients, Part 2: Make a Transformation

Blog-Images-for-Internet-Lead-Conversion_2_2566Have you ever noticed those hand-written signs offering to buy your house with cash if you call the number? I research the seller of a ten-dollar DVD before I feel comfortable buying it online, and I doubt I’m the only one who wants the reassurance of positive feedback before buying a product. In the case of a huge financial transaction like buying or selling a home, this is even more true. In fact, Google conducted a study in 2014 that found that 66% of buyers are extensively researching prospective agents online before reaching out to them.

Moral of the story? If you want a potential client to feel comfortable reaching out to you, it’s essential to build trust before they submit a lead form. Boost your internet conversions by making sure online buyers and sellers aren’t passing you by. You can do this by creating a foundation of trust and developing a community of help. Continue reading

A.C.E. The Perfect Marketing Plan to Sell Your Listings

HDC-Grimes-Screts-Blog-1200x600-2571In his recent Secrets of Top Selling Agents webinar titled “How to Triple Your Business”, thirty-three year real estate veteran Denny Grimes pointed out that “there’s never a shortage of buyers in any market, there’s only a shortage of realistic sellers.” With this in mind, Grimes shared his three ingredients for the perfect marketing plan for selling listings even in a declining market. Continue reading

[Infographic] Three Personalities of All Businesses

HDC-Three-Personalities-Blog-2667Whether you go it alone, work with a team, or head-up your own brokerage, balance is an important part of creating a successful business. In his recent Secrets of Top Selling Agents webinar, Brad Korn explained the importance of balancing the three personalities of a successful business. This is further outlined in his upcoming book, The E-Myth Real Estate Agent. Check out the infographic below to discover which business personality represents you and which personalities you might be missing. Continue reading

Free Resources Every Real Estate Agent Should Know About

HDC-Secrets-Resources-Blog-2568If you want to save money, get more leads, and make a big impact on your clients, you’re in luck. has tons of great, free resources to help you stay abreast of what’s happening in the industry, what’s working for other agents, and what tactics are finding success in today’s market. Here are just a few of the fantastic resources available to you. Continue reading

Transform Your Internet Leads Into Clients, Part 1: Create a Connection

Blog-Images-for-Internet-Lead-Conversion_1_2566I had a job selling kitchen knives for a few months in college. The earning potential was great, but completely reliant on my ability to get referrals (aka, strangers) to let me come into their home with a bag full of really expensive, really sharp knives and convince them to upgrade from the knives they were already perfectly happy with.

That’s one of the great things about real estate. Everyone who submits a lead request already has at least some interest in buying or selling a home. And with over 1.2 million REALTORS® competing for conversions, it’s important to make the most of every incoming lead. Continue reading