3 Secrets to Cultivate a BIG Business and a BIG Life

Blog-Image-HDC-Secrets-of-a-Top-Selling-Agent-Article_2296In September’s Secrets of Top Selling Agents webinar, Wendy Papasan, owner of Papasan Properties Group, shared some of her secrets on how to “Build a Big Business Quickly & Still Live.” Papasan is in her 6th year in real estate. Her team is on pace to close $50 million in residential sales this year and is ranked in the top 250 teams out of 250,000 Keller Williams agents. Papasan suggests that building good systems, hiring great people, and leveraging your time are the keys to helping you achieve a big business and a big life. Continue reading

New Facebook Advertising Features to Grow Your Business

Facebook-Advertising-2291With all the content being shared on Facebook, even the greatest content strategy can fall victim to the “noise” of social media. However, if you’re willing to dedicate some extra time and money, Facebook advertising can help you stand out from the crowd.

Facebook advertising, when properly managed, provides a low-risk, high-reward way to promote yourself and your posts on social media. Thanks to Facebook’s recent ad updates, you have more opportunities than ever to promote your business. Here are the four most recent Facebook ad changes and how they can promote your real estate business. Continue reading

Move Your Listings Faster with Smart Tech Home Upgrades

Smart-Homes-Blog-2288Real estate is founded on an age-old principle—buy low, sell high. Home sellers want to sell their home at its highest value, and buyers want to find a dream home that will increase in value the longer they stay.

There are a number of ways that your clients can add value to their home to drive up the selling price. It can be as simple as a fresh coat of paint or something more complicated like building a backyard patio. However, as new technology trends and environmental issues emerge, homeowners should look into installing smart, efficient home technology that can help add more value to their bottom line and get your listings off the market more quickly. Continue reading