Online real estate marketing is about setting yourself apart from the crowd and giving visitors something of value. One thing that consumers will value is a helpful widget. What is a widget? According to Wikipedia a widget “is an interactive virtual tool that provides single-purpose services such as showing the user the latest news, a map program, or a calculator”. Continue reading
Like this, pin that, tweet what? If you are feeling overwhelmed, and need a social media solution, take comfort that you are not alone and we can help! As a trusted marketing and technology partner to the real estate industry, Homes.com has created a social media solution that will make branding your business easy and keep your business socially relevant.
Homes.com Social is a comprehensive social media suite designed to help you engage with more prospects, protect your online reputation, control the conversation and drive leads. It’s composed of three main areas to effectively manage all aspects of your online presence from Facebook posts to online reviews. Continue reading
The stars are aligned for a good year for move-up buyers. They are playing a major role in the cash sales that dominated real estate transactions in the second half of 2013 and now account for more than half of all sales. High demand for entry-level homes and relatively low prices for mid- to upper-level properties are creating a positive climate for this segment, which is so critical to the health of the real estate economy.
As a real estate professional, it is important that you know how to market to your clients who happen to be move-up buyers. Continue reading
In the last Pinterest article, we helped you decide if this visually pleasing social network is right for your business. Since it’s one of the fastest growing and most visited sites on the Internet, you’ve probably realized that it can help with audience engagement. In fact, Pinterest is retaining and engaging with users as much as two to three times more efficiently than Twitter was at a similar time in history (Hubspot).
“Pinning” images is the key to success with Pinterest; if you are not pinning interesting content, then it’s unlikely you will ever benefit from using this social network. This doesn’t mean to pin everything you see – it’s important to create boards that people will want to follow by including content that appeals to them. Continue reading
Earth Day is fast approaching, and many people are ready to take the initiative to go green. In fact, cities like Portland, Oregon and Chicago, Illinois have already joined the green movement by becoming more eco-friendly. Going green has become a very popular topic in the real estate industry and it would be a great idea to have some tactics under your belt on how to market to clients who desire to live a greener life. Here’s some ideas that may be useful to you:
1. Consider joining the green movement. As a real estate agent, you might want to bring yourself up to speed with what green living entails because some of your clients will be looking for eco-friendly homes. You should even think about taking courses to help you become a green real estate specialist. Doing so will help you learn about the specifics concerning green buildings and what the market is like for them. Continue reading