Want to Convert More Leads? Get to Know Them First.

HDC_Building_Rapport_Blog_1200x600“Know, like, and trust” is an important phrase in the real estate community. Leads must know you because, when they do, they’re more likely to like you and refer you to other buyers and sellers. Leads must also trust you. When your leads trust you, your advice has greater weight and the sales process goes smoother. There are many ways to build “know, like, and trust,” and they all begin with building rapport with your leads. Here are ten tips to start your relationships off right! Continue reading

[Infographic] Do’s and Don’ts of Social Media

HDC_Lance_Infographic_Blog_2836_1200x600There’s a lot of tough competition for attention in real estate, especially in social media. Luckily, there are experts like Katie Lance who are willing to share their expertise. Lance is the CEO and owner of Katie Lance Consulting and author of #GetSocialSmart. She is also a recent guest on the Secrets of Top Selling Agents webinar program, where she shared her advice for being a success in real estate. Watch the recorded webinar here and check out her Do’s and Don’t of Social Media below! Continue reading

Leave a Message After the “Beep” and Other Tips to Convert More Sales

HDC_Cold_Call_Strategies_Blog_2866_1200x600Every agent works referrals and most dabble in geographic farming, but after the first few tries, few take advantage of cold calling. Although it can feel like an exercise in futility if you don’t do it right, unsolicited calls during dinner are a big tradition in American industry. Why? Because when done right, they work. Here are 5 tips to help you see why cold calling doesn’t work and how to turn it around. Continue reading

The Power of Three – Creating a Complete Digital Strategy

HDC_Paid_Earned_Owned_Blog_1200x600Real estate agents know that creating an effective online marketing plan is imperative to making a digital impact that generates online exposure and qualified leads. The way to achieve this marketing strategy is by creating compelling, valuable content that followers want to search for, engage with, and share with others. Once your content is ready, leverage it by combining the three different forms of media – earned, owned, and paid – to create a truly successful lead generating digital marketing plan. Continue reading