Choosing a Not-Com Domain Name to Set Your Business Apart

Dothomes_Blog_2728_1200x600In the early days of the internet, IP addresses—long strings of numbers separated by periods—were used to identify websites. As more and more people took to the internet, a simpler, easier method of finding a website was designed: domain names. When the first domain names were released around 1985, website owners could choose from .com, .net, and .org.

Since that time, those top-level domain extensions have remained popular, making it hard for new businesses to find great, unclaimed domain names. Luckily, recognizing the continually growing demand for domain names, new possibilities were (and continue to be) introduced. Businesses can now choose one of the original .com, .net, or .org domain extensions or one of the newer ones which include but aren’t limited to .site, .biz, .blog, .services, .ltd, .online, .town, and (perfect for the real estate industry) .homes. Continue reading

Expense Tracking Apps to Prepare You for Next Year’s Tax Season

HDC_Tax_Tracking_Blog_1200x630As the 2016 tax season comes to an end, you become your own private investigator: searching every crevice, purse, drawer, or shoebox imaginable to find every last receipt or document needed to show proof of purchase for business expenses. That’s the burden of tax preparation: whether you own your own business or work as a self-employed employee (1099 filing status), you have to show proof of all your business expenses. Knowing what you can deduct and keeping track of these expenses throughout the year can take the hassle out of filing your taxes. Continue reading

What It Takes to Convert Facebook Leads

HDC_Brown_Recap_Blog_2723_1200x600.jpgIf you are one of the hundreds of thousands of real estate agents who were told to avoid talking about politics, religion, or other “controversial issues,” Leigh Brown, author of Outrageous Authenticity, international speaker, and broker/owner of Leigh Brown and Associates RE/MAX Executive Realty wants you to know that “When you let consumers know that you have opinions and who you are at your core: what your values are, what makes you different, they’re so much more likely to hire you.” This authenticity is especially crucial to convert Facebook leads; “people do not go to Facebook looking for houses…the consumer wants you.” Find out how to win leads on Facebook in “Facebook for Sellers” at SecretsofTopSellingAgents.com, and find Brown’s Facebook follow-up strategy below! Continue reading

Money Doesn’t Grow on Trees. It Grows in Geographic Farms.

HDC_Geographic_Farming_Blog_2717_1200x600.jpgThere are dozens of ways to generate leads for your business. One very effective method is geographic farming, a long-term lead generation strategy in which you focus primarily on a specific market or area from which you will solicit most of your business. Once you’ve established your brand identity and built relationships with those in your chosen community, the benefits of this approach are tremendous. Instead of weaving your way back and forth across your city each day on showings and listing appointments, you can simply hop over a few streets to your next client, cutting down on commute time and travel costs while also freeing up time for other lead-generating and lead-converting activities. Continue reading