Homes.com Account Upgrade! More Room for Important Data

HDC_OCT_Update_Blog_1200x600Homes.com offers a free customer relationship manager (CRM) and lead management system as a courtesy to all real estate professionals with or without a paid Homes.com account. Recently, that CRM received a great new upgrade: more data fields! You can now add more information and track your leads in new ways, helping you leverage your leads more effectively than ever before! Continue reading

How to Identify, Optimize, and Upcycle Your Best Content

HDC_Repupose_Blog_2869_1200x600At first glance, real estate seems full of catch-22s. One of these catch-22s is the fact that many agents find themselves too busy working leads to generate leads but need incoming leads to keep business going. That’s why time management is such a popular topic in real estate. Managing your time isn’t just about time blocking and routines. It’s about finding opportunities to accomplish multiple goals with the same time and resources. One way you can do this is by repurposing your old content in new ways. Continue reading

Want to Convert More Leads? Get to Know Them First.

HDC_Building_Rapport_Blog_1200x600“Know, like, and trust” is an important phrase in the real estate community. Leads must know you because, when they do, they’re more likely to like you and refer you to other buyers and sellers. Leads must also trust you. When your leads trust you, your advice has greater weight and the sales process goes smoother. There are many ways to build “know, like, and trust,” and they all begin with building rapport with your leads. Here are ten tips to start your relationships off right! Continue reading

[Infographic] Do’s and Don’ts of Social Media

HDC_Lance_Infographic_Blog_2836_1200x600There’s a lot of tough competition for attention in real estate, especially in social media. Luckily, there are experts like Katie Lance who are willing to share their expertise. Lance is the CEO and owner of Katie Lance Consulting and author of #GetSocialSmart. She is also a recent guest on the Secrets of Top Selling Agents webinar program, where she shared her advice for being a success in real estate. Watch the recorded webinar here and check out her Do’s and Don’t of Social Media below! Continue reading

Leave a Message After the “Beep” and Other Tips to Convert More Sales

HDC_Cold_Call_Strategies_Blog_2866_1200x600Every agent works referrals and most dabble in geographic farming, but after the first few tries, few take advantage of cold calling. Although it can feel like an exercise in futility if you don’t do it right, unsolicited calls during dinner are a big tradition in American industry. Why? Because when done right, they work. Here are 5 tips to help you see why cold calling doesn’t work and how to turn it around. Continue reading