January Content Ideas for Your Blog and Social Channels

HDC_JAN_Blog_Topics_2937_1200x600_1The start of the year inspires the best of intentions in us all. It’s when we decide to make all the personal and business changes we said we’d do last year but never got around to. But that doesn’t have to happen this year! If one of your goals is to improve your content strategy on your blog or social media, we can help. Instead of spending hours trying to come up with content ideas, be on the lookout for a list of topics from us each month that you can explore in your blog or social networks. Find January’s topics below to get started!

*Tip: Don’t limit yourself to real estate specific topics. Be a community expert and source of interesting area information to appeal to a larger audience. Continue reading

Creating Custom Website Searches Is Easier Than Ever

HDC_Featured_Searches_Blog_2890_1200x600Over the last few months we’ve been overhauling your dashboard to make it faster, easier to use, and mobile friendly. Some of the features that have already been upgraded include the open houses, listing manager, and lead and contact center. Now Featured Searches has joined the ranks of newly improved dashboard pages.

Featured searches are a great way to highlight communities, niches, and important area searches on your website. Now it’s easier to add, remove, edit, and organize your featured searches from any device. Continue reading

The Psychology of Engagement

HDC_Building_Engagment_Blog_2933_1200x600_2Social success is measured by the number of engaged followers interacting with your posts: liking, sharing, or responding. However, without engaging content, your followers will ignore your posts and continue scrolling through their feeds.

To create engaging content, you need to understand your audience’s wants and needs. This helps you influence your audience’s decision-making process, persuading them to interact with your content to increase your engagement. Continue reading

[Infographic] How to Make a ROI with Video on Social Media

SOTSA_Lemons-Ryhal_Blog_2917_1200x600_copyIt’s time to overcome your fear of the camera and start cashing in on the ROI that comes with creating real estate videos. Marki Lemons-Ryhal, a Realtor®, social media expert, and Facebook Live video host shared her tips to make a return on your investment with video in a recent Secrets of Top Selling Agents webinar. Find her tips below and then watch the full, recorded webinar here. Continue reading

Why You Should Create a Social Media Schedule

HDC-Blog-Image-12112017Being socially active is crucial for businesses to maintain a competitive advantage. However, many Realtors® might feel that maintaining an active social media presence takes too much time. With a social media content schedule, you can plan content weeks in advance and free up time to handle other aspects of your business. Continue reading