Custom Categories + Relevant Emails = Better Results

When you have hundreds of contacts that you send regular correspondence to (like a monthly newsletter or open house invitations), a well organized contact list can have a powerful impact on your lead conversion rate. Start organizing your leads and contacts now so you can leverage them through focused email campaigns later.

Your Homes.com Connect lead management system is preloaded with 15 categories you can use to organize your contacts. You can add any of your contacts to multiple categories, so take time this spring to make sure each of your contacts is grouped with the categories that make the most sense for their situation. Need a new category? No problem! Making categories is easy. Continue reading

Secrets Live, Coming to a City Near You

Secrets of Top Selling Agents webinars have offered free online seminars with real estate’s top agents, coaches, and leaders since 2006. Now you can experience these real estate secrets in person in a high energy, 3-hour course that is guaranteed to transform your business and help maximize your success. Continue reading

Common Facebook Ad Mistakes to Avoid

Facebook is an ever-evolving platform and with every change you have to reexamine the way you advertise. Even with their recent algorithm changes, Facebook advertising still creates significant benefits for your real estate business by placing your ads in front of consumers. In order to make the most of your advertising opportunities, you should avoid making these common mistakes before you start spending ad dollars. Continue reading

10 Steps to Create Your Custom Theme in Google Slides

Meeting with new leads is exciting. Creating the materials you need to convert those leads… not so much. Even real estate agents are not exempt from the sometimes tedious task of creating presentations. But there’s good news. Whether you need to create a listing presentation, first-time homebuyer seminar, or just a simple introduction to get things moving, there’s technology to help you create professional presentations. Google Slides is one of these tools.

Google Slides is one of the free tools included with every free Gmail account. It makes creating, editing, and sharing your presentations with collaborators easy from any device. To learn more about the free tools offered by Google, check out our articles on Google Keep, Google My Maps, Google Allo, Google Drive, and Gmail. For more information about using Google Slides, read on for step-by-step instructions to help you create and save a personalized theme that reflects your business and branding. Continue reading

April Content Ideas for Your Blog and Social Channels

Creating fresh, unique content is an easy way to make an impact and grow your social media audience. However, coming up with content ideas to write about can be hard! Instead of spending hours trying to come up with new topics for your social channels and blog, check back with us each month for a list of ideas you can expand upon. Find April’s topics below to get started!

*Tip: Use hashtags (#) to help people outside of your normal social reach find your content. Continue reading