Social Media Techniques to Win Referrals and Repeat Business

There are many ways to stay in touch with your database, such as newsletters, text messages, posting fresh online content, and phone calls. Another option is social media outreach. These days, people who aren’t active on at least one social site are rare. Make it a habit to friend or follow your clients on their preferred social site. Once you do, you will have instant access to important goings-on in their lives as well as an easy way to get in touch with them any time. Continue reading

Live Video Chat: The Must-Have Apps

Business owners often feel like automation is the key to efficiency. However, whether it’s through email, text, direct message on social media, or pre-recorded messaging systems, as automation continues to expand, clients are beginning to notice the lack of human interaction. This is especially true in an experience as personal as finding a home. Stand out from other Realtors® and give your clients the connection they’ve been searching for with live video chat. Continue reading

Will Facebook Changes Wash Away Your Online Presence?

Facebook is at it again, changing up their algorithms and making it harder for businesses to show up in people’s news feeds. In the past, any engagement with a Facebook post, whether it was a like, share, or comment, would indicate interest and help your content show up for certain people. However, according to Adam Mosseri, Facebook’s Head of News Feed, new algorithm changes will consider comments “more valuable than likes” and is “going to be (weighing) long comments more than short comments.”

This new focus on “conversations and meaningful interactions” means many agents will need to completely revisit their Facebook strategies. You can either pay for sponsored posts and other Facebook advertising, or you can work the system and get your followers to show Facebook that they want to see your posts. This can be accomplished by actively commenting on your posts and by changing their settings regarding your page. Continue reading

March Content Ideas for Your Blog and Social Channels

If you want to increase your online presence, creating fresh, unique content is a great way to make an impact. However, coming up with content ideas can be hard! We can help; instead of spending hours trying to come up with blog and social topics, check back with us each month for a list of ideas you can expand upon. Find March’s topics below to get started!

*Tip: Pictures of recognizable, local landmarks will be more appealing and meaningful to people in your community than generic images. Continue reading