Why Consistent Branding Connects You with More Clients

hero_studio_537nSocial media has become a go-to resource for buyers and sellers during their home search, so it comes to no surprise that 9 in 10 Realtors are marketing their business there (NAR). Furthermore, just over three-quarters of real estate professionals say that they are comfortable with their use of these social networks (NAR). As your competition continues to become more socially savvy, it’s becoming even more difficult to capture and retain the attention of your audience on these networks.

So how do you set your business apart in the noisy world of social media? The answer is consistent online branding. Continue reading

Help First-Time Buyers Understand the Mortgage Language

handling mortgage related lingoObtaining a mortgage can be long and somewhat confusing, especially for first-time homebuyers. As a real estate professional, you’re well aware of the industry jargon that comes along with the process and it’s your job to clarify any questions these ‘first timers’ may have about it along the way. Review this list of handy key terms and share them with your clients to keep them up-to-date on everything going on during the financing process. Continue reading

Keeping Up with Consumer Trends: Helpfull

Helpfull Consumer TrendConvenience may be the single most important quality that customers look for in a business in 2014. Today’s on-the-go consumer demands that they be able to find information exactly when they need it, and if a business is unable meet this demand, they’ll likely lose their competitive edge. With that being said, real estate professionals must ensure that they provide a one stop shop for clients and prospects that helps them through every step of the home buying process.

Over the past several weeks, Homes.com has discussed consumer trends that may affect the way you market your business to clients and prospects. This time around, we will be looking into another one of these consumer trends known as “Helpfull.” According to a study performed by Trendwatching.com, people have become accustomed to services online that preempt and fulfill their needs before they ask for it. What’s more is that they are starting to carry this need for real time information into the physical world. This means that you should continually improve what your business has to offer, so that when a client or prospect starts searching for information, you will have already provided the resources to help. Not only will this help you grow your reputation as the local expert, but it will also help create and strengthen your relationships.

Patience is a virtue that “Helpfull” consumers lack, so you must provide a service that keeps up with their fast-paced demands. Your website should provide tools and resources that cover even the most minuscule details of the home buying process. On the off chance that your website doesn’t have what they’re looking for, you can expect a phone call shortly after and you must make yourself available when this happens. Be sure to provide prompt responses to “Helpfull” consumers, because the likelihood of them waiting around to hear back from you is slim-to-none; instead they will find someone else that can meet their expectations.

Humanizing your brand is another important thing to consider when working with “Helpfulls,” as they are sick and tired of dealing with voicemails and automated systems! Think about it: how frustrating is it when you are trying to find information and you can’t talk to a real person? “Press one for this.” Or “press two for that.” While these operational strategies can be cost-efficient, it can completely change a person’s opinion of a business. Not only does it waste their time, but quite frankly, it’s downright annoying. Buying or selling a home is one of the biggest financial decisions a person will make in their lifetime, so make sure that YOU are there to help them along every step of the way. This one-on-one interaction is crucial for building relationships and connecting with local buyers and sellers, as it demonstrates your dedication and that you value their business.

“Helpfulls” are all about the here and now, so you must position yourself as a resource they can rely on to strealine the home buying process. Try adding widgets to your website that address frequently asked questions, helpful resources like the Mortgage Checklist and House Hunting Checklist from Homes.com, or even try something as simple as providing them with a phone number for contacting you past normal working hours. In short, make the home buying process as easy and stress-free as possible while adding a little personal touch, because it will go a long way when working with “Helpfulls”!

Tell Buyers and Sellers to ‘Keep Calm’ With These Customizable Graphics!

Looking for a unique way to stay top of mind? Well “keep calm” because Homes.com has you covered! Add some flair to your proposals and real estate marketing materials while capitalizing on the latest catch phrase by downloading and customizing Homes.com’s ‘Keep Calm’ graphics!

As a real estate professional, you know the home buying process can be stressful for buyers and sellers. These handy materials serve as a friendly reminder that they can ‘Keep Calm’ and rely on you, the local expert, to help them with all of their real estate needs. Continue reading