Of all the tools used by real estate professionals to connect with clients and prospects, it’s safe to say that Facebook is one of the most useful. In fact, 67% of business-to-consumer marketers generated leads on Facebook last year!
Eighty percent of users prefer to connect with brands on Facebook more so than any other social network, making your Facebook page the go-to resource for clients and prospects to keep up with your business. With that said, you’ve probably noticed a significant change in the rate of traffic to your page, and if you’re like most people, it’s left you scratching your head and wondering “why?”
In December, Facebook rolled out their “new rules” that were designed to rank and display content that supports the notion of ‘people want to see more relevant news and what their friends have to say about it’ – and not the latest memes that are congesting their news feeds. Continue reading