Common Facebook Ad Mistakes to Avoid

Facebook is an ever-evolving platform and with every change you have to reexamine the way you advertise. Even with their recent algorithm changes, Facebook advertising still creates significant benefits for your real estate business by placing your ads in front of consumers. In order to make the most of your advertising opportunities, you should avoid making these common mistakes before you start spending ad dollars. Continue reading

10 Steps to Create Your Custom Theme in Google Slides

Meeting with new leads is exciting. Creating the materials you need to convert those leads… not so much. Even real estate agents are not exempt from the sometimes tedious task of creating presentations. But there’s good news. Whether you need to create a listing presentation, first-time homebuyer seminar, or just a simple introduction to get things moving, there’s technology to help you create professional presentations. Google Slides is one of these tools.

Google Slides is one of the free tools included with every free Gmail account. It makes creating, editing, and sharing your presentations with collaborators easy from any device. To learn more about the free tools offered by Google, check out our articles on Google Keep, Google My Maps, Google Allo, Google Drive, and Gmail. For more information about using Google Slides, read on for step-by-step instructions to help you create and save a personalized theme that reflects your business and branding. Continue reading

Apps to Shrink Your Waistline and Grow Your Bottom…Line

Real estate is more than a career. It’s a lifestyle, one that keeps you constantly on the go. But just because you’re busy doesn’t mean you shouldn’t treat yourself right. In honor of nutrition month, we’ve pulled together some tips and apps to help busy agents like you stay healthy! Whether your goals are related to health and nutrition or to growing your business, here are some apps that can help you reach them. Continue reading

Live Video Chat: The Must-Have Apps

Business owners often feel like automation is the key to efficiency. However, whether it’s through email, text, direct message on social media, or pre-recorded messaging systems, as automation continues to expand, clients are beginning to notice the lack of human interaction. This is especially true in an experience as personal as finding a home. Stand out from other Realtors® and give your clients the connection they’ve been searching for with live video chat. Continue reading