It’s About Time iOS Got These 5 Updates

HDC__iOS_Updates_Blog_2917_1200x600For the last couple years, Apple has released the newest version of their iPhone, along with their iOS update in September. This year, is no different! Apple released their iOS 11 update for all their mobile devices alongside their iPhone 8. This update gives Realtors® new features that weren’t available before,  which you can incorporate into your daily business activities. Continue reading

3 Ways to Leverage New Instagram Stories Updates

HDC_IG_Stories_Blog_2913_1200x600Going social and sharing your “stories” online has become a normal part of your day. Social platforms, like Instagram, are constantly releasing new updates to their features in the hopes of gaining new users and retaining the ones already using their platform. In recent months, Instagram has taken a leap forward and is creating innovative features for their Stories. These are the 3 Stories updates that you’re going to love using in your real estate business. Continue reading

Understanding the Costs of Social Media Advertising

HDC_Ad_cost_Blog_2910_1200x600Accruing annual expenses such as MLS dues, local/state association fees, and license renewals is an expected part of  being in the real estate business. In addition to those costs, you showcase your listings on search portals like to generate more quality leads. Every dollar you spend on your business is to reach more leads, listings, and clients.

Social media is a great way to meet new clients, and its advertising power will continue to rise, so why not create a social media ad budget that will ensure the growth your real estate business? However, before simply spending ad dollars on social media, you need to understand the costs associated with advertising on these platforms. Continue reading at NAR 2017 – Find All the Presentation Slides Here!

Lessons from Chris Smith, Sherri Johnson, Joe SessoWe hope you learned a lot and had a great time at the 2017 REALTOR® Conference & Expo! Although we had fun serving up emoji martinis and drawing the winners for our daily $500 giveaway, our favorite parts were definitely Chris Smith, Sherri Johnson, and Joe Sesso’s in-booth sessions on growing your business. If you missed a session or need a quick refresher, don’t worry. We have the presentation slide decks below! Continue reading

10 Ways to Give Back to Your Community

HDC_Thanksgiving_Blog_2907_1200x600There are many reasons to give back to your community: to meet new people, improve or learn skills, make an impact, or just because it feels good. In the real estate business, giving back can also lead to new business opportunities, can strengthen your lead network, and can show others you’re committed to your community and not just in it for the paycheck. Here are ten ways you can get involved and make a difference in your community.   Continue reading