Attract More Leads with the Right Mindset, Skillset, and Actions

HDC_Larry_Kendall_RecapBlog_2936_1200x600_1It’s hard to overemphasize the importance of having a system in the real estate business. A system helps you go from an “on-accident” agent who works hard and does their best to put transactions together to an “on-purpose” agent who generates consistent positive results. Larry Kendall recently shared tips from his new book discussing how agents can use the Ninja Selling System to become “on-purpose” agents. This system is built around three success keys: your mindset, your skillset, and your actions. Continue reading

Top (Free) Apps for Real Estate Agents in 2018

Apps-Blog-ImageHappy New Year! It’s time to strategize and plan for an even more successful 2018 business year by reviewing the previous year’s successes and failures. As a business owner, you don’t have to spend much to achieve success, and with the proper apps in place, you can save time and improve workflow. Here are the top FREE apps for 2018! Continue reading

Managing Your Commission to Last the Year

HDC_Commission_Blog_2936_1200x600_1The first commission check you earn in real estate feels amazing. After receiving it, it can seem like you’re set as far as finances go. After all, you just have to keep doing what you’re doing and the commissions will keep rolling in. It’s easy to forget that there are good months and bad months, and that you have to make each check last. Find tips to make your commission last the year here! Continue reading

January Content Ideas for Your Blog and Social Channels

HDC_JAN_Blog_Topics_2937_1200x600_1The start of the year inspires the best of intentions in us all. It’s when we decide to make all the personal and business changes we said we’d do last year but never got around to. But that doesn’t have to happen this year! If one of your goals is to improve your content strategy on your blog or social media, we can help. Instead of spending hours trying to come up with content ideas, be on the lookout for a list of topics from us each month that you can explore in your blog or social networks. Find January’s topics below to get started!

*Tip: Don’t limit yourself to real estate specific topics. Be a community expert and source of interesting area information to appeal to a larger audience. Continue reading

The Psychology of Engagement

HDC_Building_Engagment_Blog_2933_1200x600_2Social success is measured by the number of engaged followers interacting with your posts: liking, sharing, or responding. However, without engaging content, your followers will ignore your posts and continue scrolling through their feeds.

To create engaging content, you need to understand your audience’s wants and needs. This helps you influence your audience’s decision-making process, persuading them to interact with your content to increase your engagement. Continue reading