[Infographic] Feel the Love with Community Videos

HDC_Community_Video_Blog_1200x600.jpgDifferentiating yourself through video marketing can make your leads more willing to wait for the opportunity to work with you, earn the trust of your clients, and get full commission on all your listings. Check out these tips from Anne Jones and Marguerite Giguere’s recent Secrets of Top Selling Agents webinar to find out more about the benefits of creating videos as well as tips on where to film! Read on to make the leap into video marketing! Continue reading

How to Write “Benefits” Ads to Attract More Buyers

HDC_Real_Estate_Ads_Blog_2701_v2_1200x600.jpgYou know it. I know it. Everyone knows it…you’re supposed to sell the “benefits” of your listings, not the “features,” but that’s easier said than done. Anyone can slap together a description for the “4 bed 2.5 bath home for sale with huge deck and great view.” It takes a bit more effort to describe the listing in a way that resonates with a potential buyer by recommending they, “Abandon busy city-living and envision yourself basking on your generously sized deck, enjoying a view most people can only dream of! Make the ‘possibilities’ realities with this spacious 4 bed, 2.5 bath home!” If you want your ads to show this liveliness and passion, read on to discover how you can transform them! Continue reading

[Infographic] Planning Your Best Year Ever

HDC_Miller_Inforgraphic_Blog_1200x600.jpgWas your first year in real estate everything you hoped it would be? What about your fifth, tenth, or fifteenth? When you launched your career in real estate, you likely set some goals for yourself: ones that you’ve tweaked and refined with experience and a better understanding of your market. Now you can probably make a decent estimate of the transaction volume you’ll achieve each year. However, that’s about to change. In a recent Secrets of Top Selling Agents webinar, Tom Ferry explained how with the right planning you can double, triple, or even quadruple your business! Continue reading

[Infographic] Do You Know Where You’re Showing Up in Search Results?

HDC_Colton_Miller_Infographic_Blog_2650_1200x600.jpgIs your website showing up in search results when a new buyer or seller goes online? If you’re not getting the results you want, do you know what it takes to move your website’s placement in search results? Check out this infographic to discover the who, what, where, why, and how questions you should be asking to improve your search results. For more advice on improving your SEO, check out the recent Secrets of Top Selling Agents webinar discussing “SEO Spotlight: 5 Tactics You Need to Get Found.” Continue reading

[Free Download] Get Your Free, Brandable Holiday Handbook and Entertaining Guide Today!

HDC_Holiday_Guides_2017_2623_1200x600.jpgDon’t get caught dashing through the snow searching for the perfect gifts for your leads and contacts at the very last minute—we’ve got you covered! Below you’ll find your link to download the “Home for the Holidays Handbook” and the “Holiday Entertaining Guide.” These free, brandable eBooks have everything your clients need to host a memorable holiday party or simply nestle in for a quiet, comfy holiday at home. Continue reading