Going Green: 3 Marketing Tips for Real Estate Agents

Earth Day is fast approaching, and many people are ready to take the initiative to go green. In fact, cities like Portland, Oregon and Chicago, Illinois have already joined the green movement by becoming more eco-friendly. Going green has become a very popular topic in the real estate industry and it would be a great idea to have some tactics under your belt on how to market to clients who desire to live a greener life. Here’s some ideas that may be useful to you:

1. Consider joining the green movement. As a real estate agent, you might want to bring yourself up to speed with what green living entails because some of your clients will be looking for eco-friendly homes. You should even think about taking courses to help you become a green real estate specialist. Doing so will help you learn about the specifics concerning green buildings and what the market is like for them. Continue reading

Negative Equity: How You Should Address It with Your Clients

When working with clients who plan to purchase a home while attempting to sell their current one, it is imperative to educate them on how to be freed from negative equity. As a real estate professional, it is your job to guide your clients in the direction that would serve to be the most beneficial and rewarding in the long run. According to Steve Cook, managing editor of Real Estate Economy Watch, the year began with inventories only 2% above where they were a year ago; the stage could be set for a repeat of last year’s dramatic inventory shortages if sellers don’t feel that this is a good time to sell.

If your client is unsure of the equity they have in their current home, direct them to a Home Equity Calculator, which will determine an amount based on factors, such as market value of the home, current mortgage balance, and marketability. Continue reading

Create the Perfect Real Estate Video with Your iPad

Michael Krisa, licensed real estate broker and freelance Internet marketing consultant, believes that real estate professionals are missing out on a great opportunity by not taking advantage of their iPad and its video possibilities. During Homes.com’s Secrets of Top Selling Agents webinar, “iPad Video Made Simple: Pinch, Zoom and Swipe Your Way to Profit!” Krisa stresses the importance of real estate professionals using the iPad to showcase their listings and communities with awesome real estate videos.

According to Krisa, agents and brokers who do not use the all-in-one studio applications of the iPad are essentially buying a Porsche and leaving it in the driveway, using it just to listen to the radio. Eighty-five percent of consumers say they are more likely to make a purchase after watching a video (invodo), making videos an essential part of any marketing plan.

“You can shoot with some simple apps and create high-quality videos, edit them and upload them directly to the web,” Krisa says. “When people watch videos, the subject is perceived as an authority. If you can articulate, you can be seen as an expert in your niche.” Continue reading

Mortgage Rates Reach Highest Level in 7 Weeks

At the beginning of February, mortgage rates had been lower than expected four weeks in a row. However, as of last week, mortgage rates are now at their highest levels in seven weeks. These higher rates may make clients or prospects question whether it’s a good time to buy a home. With that said, these rates are still lower than where we were at the start of 2014.

Here are more details about these rising mortgage rates, according to Freddie Mac’s latest Primary Mortgage Market Survey: Continue reading

The “Secret Sauce” to Creating Real Estate Videos – Part 3: Hiring A Pro and Sharing Your Video

In the previous editions of “The Secret Sauce to Creating Real Estate Videos,” Homes.com discussed the three key things to remember when coming up with content for your video and how to film on a budget. In the final edition of this three-part series, Homes.com will be offering some advice to real estate professionals who may be seeking a little outside help and to provide some helpful hints on how to best share the video with your networks.

Homes.com realizes that the busy schedules of real estate professionals can make finding time to film your own video difficult, which is why seeking outside help may be a more viable option. Continue reading