Asking questions is a great and fun way to encourage engagement on your website. According to the REAL Trends2013Online Performance Study, polls and quizzes were the second most interacted with category of social posts for REALTORS®. Using Google Forms and the Homes Connect dashboard, you can add a fun interactive survey to your website that could even generate new leads. Here are the steps to get started:
Think of an interesting multiple choice question
Go to the Google Drive (you will need a Google account if you don’t have one already)
Click Create and select Form
Add your question and answers
Add a Question for email address
Under the Share Tab find the embed code (the best width for posting on Homes Connect is 660; see example below)
Paste the embed code into the HTML edit box on your webpage
Sample Google Form
Edit the size of the form
Use this as an opportunity to gain valuable market insight or to just light-hearted polls to gain consumer feedback regarding their home search or favorite home amenity. For tips on how to add survey content or customize your Homes Connect website, watch the step by step video below.
Today’s tech savvy consumer spends a lot of time online reading reviews, referencing social media and looking through countless websites before making a purchase decision. Since buying a home is one of the largest financial investments a consumer can make, you can bet they are doing extensive research to find the right person to help them through the home buying process. Are you confident in what they are finding about your business?
Building a positive online reputation for your brand should be top priority if you are serious about growing your business. Highly recognized brands like Target and Starbucks have spent millions, if not billions, of dollars growing their brand online. While it’s unlikely you will ever need this amount of money to market your real estate business, it just goes to show how important your online image is. Continue reading →
Yes, there’s an app for that. In fact, we have 14 recommended apps that real estate pros should consider for streamlining your business in 2014. Our friend, and Inman Top 100 Most Influential, Jimmy Mackin suggested these tools during his presentation, “Must Use Apps for 2014“ during one of Homes.com educational sessions at NAR 2013. From tools to optimize your inbox, measure your email campaigns’ performance, consolidate project tasks and more, these apps are a must-have for organizing your business and enhancing your clients’ experiences!