The Best Kept Secret in Social Media Advertising

HDC_Pinterest_Blog_2787_1200x600In the current world of social media, Pinterest doesn’t seem to get the recognition it should. While it’s one of the most well-known social networks, Pinterest only has 150 million monthly active users compared to Facebook’s 1.96 billion and Instagram’s 600 million. So, how is it that Pinterest is so far behind on monthly active users, but is still leading other social networks in organic and inorganic reach, as well as cost-per-click (CPC)?

Even if you’re an active Pinterest user, you have probably never noticed the promoted pins before. This is because Pinterest has designed their Promoted Pins to look like regular, organic pins; however, promoted pins have more capabilities. By utilizing Pinterest’s Promoted Pins you can create huge opportunities to drive sales and leads to your real estate business. Continue reading

[Free Download] Summer Home Buying Guide

HDC_Summer_Homebuying_Guide_2779_1200x600It’s summer! The schools are out, the days are long, and buyers are searching for homes. Help your buyers get the home they’ve been dreaming of with the Summer Home Buying Guide. This free, downloadable eBook will help your clients understand the importance of getting pre-approved, explain important real estate terms, provide advice on finding the right home, and much more. Continue reading

8 Components of a Lead Generating Website

HDC_Everbright_Blog_2784_1200x600One of the most underutilized resources in real estate is the agent and/or broker website. Many agents see their website as a place to send buyers to search for listings after the lead has been captured. However, websites can be used to generate leads as well. Top agents generate hundreds of buyer and seller leads from their websites. To start making money with your real estate website, take time to add the following tips, tools, and techniques to your website strategy. Continue reading

Free Property Viewing Checklist Your Clients will Love

HDC_Property_Viewing_Checklist_2783__1200x600Buying a house is hard. Your buyers look at dozens of homes online, visit 10-15 in person and struggle to remember which house had the great back deck, which had the really great bathtub, and which had that really awful wallpaper. Help your clients keep their options clear with the new House Hunting Checklist. Download your copy, add your contact information at the bottom, and then share a copy with your clients each time you show them a new house! Continue reading

Traditional and Modern Lead Generation Tactics to Bring in More Leads

HDC_Evergreen_Lead_Gen_Blog_1200x600The real estate business is all about getting that next client. Whether it be as a seller’s or a buyer’s agent, without the initial lead you will find yourself in a clientless career. Many agents still prefer using a more traditional approach to capturing leads, while others prefer a more modern tactic. Today, agents need to utilize a combination of the two styles of lead generation due to the varied preferences of clients buying and selling homes. Continue reading