Get Ready to Celebrate Hispanic Heritage Month

HDC_Hispanic_Heritage_Blog_2850_1200x600September 15th through October 15th each year is Hispanic heritage month, a time to celebrate and pay tribute to the generations of Hispanic Americans who have influenced and enriched our history, culture, and communities. With September 15th fast approaching, now is the time to start thinking about how you can get involved. Continue reading

More Knowledge = More Power with New KickFire Analytics

HDC_Kickfire_Blog_2851_1200x600We hope you kept busy this summer, closed plenty of sales, and found some time to relax, because here at Homes.com, we’ve had a great summer. Besides adding huge upgrades to our agent and broker websites, working on publishing our first book (coming 9/12!), and working on optimizing your dashboard so you can quickly and easily make changes to your account, last month we announced an upgrade to our agent and broker website analytics program. Details about this exciting upgrade are given below! Continue reading

The Most Important Rooms in Your Listing

HDC_Staging_Blog_2846_1200x600I live in a small apartment complex where the layout of each unit is almost identical. Despite this, each home is entirely unique because of the way the occupants have furnished and decorated their homes. Some feel large because of the utilitarian furnishings, while others seem more modestly proportioned because of the comfortable, overstuffed furniture. Some are filled with warm, earthy tones that make you feel at home. Others invite a more modern feel with eye-popping splashes of color. Each apartment is completely unique even though underneath the individual furnishings, each unit is the essentially the same. Continue reading

How to Handle Negative Reviews Like a Pro

HDC_Negative_Reviews_Blog_2844_1200x600I’m a big fan of online reviews. Not only do they provide information about the product or service you’re researching, they also show you how the company handles problems. To me, a negative review is worth more than a positive review. If I see a lot of uncontested negative reviews, I move on. If I see the business responded with a simple “sorry for your experience” or “please contact us” response, I typically assume they’re answering just for the sake of answering and not because they really care, so I move on. However, sometimes I see a company handle a bad review very well and I work with them. After all, if I have a bad experience, I want to know that the company will do everything they can to rectify the situation. So, what should you do when you get a negative review online? Continue reading