Homes.com offers a free customer relationship manager (CRM) and lead management system as a courtesy to all real estate professionals with or without a paid Homes.com account. Recently, that CRM received a great new upgrade: more data fields! You can now add more information and track your leads in new ways, helping you leverage your leads more effectively than ever before! Continue reading
At first glance, real estate seems full of catch-22s. One of these catch-22s is the fact that many agents find themselves too busy working leads to generate leads but need incoming leads to keep business going. That’s why time management is such a popular topic in real estate. Managing your time isn’t just about time blocking and routines. It’s about finding opportunities to accomplish multiple goals with the same time and resources. One way you can do this is by repurposing your old content in new ways. Continue reading
We hope you kept busy this summer, closed plenty of sales, and found some time to relax, because here at Homes.com, we’ve had a great summer. Besides adding huge upgrades to our agent and broker websites, working on publishing our first book (coming 9/12!), and working on optimizing your dashboard so you can quickly and easily make changes to your account, last month we announced an upgrade to our agent and broker website analytics program. Details about this exciting upgrade are given below! Continue reading
August kicks off one of the best times of the year with so many different things to celebrate! If you think about it, it’s really an advertiser’s dream. Back to school is in full swing, then we start the transition to all things fall and pumpkin spice related, and before you know it it’s 1-2-3 Halloween, Thanksgiving, and winter holidays. It’s not only a ton of fun, it can also help you win business and continue to assert yourself as the local expert. By taking advantage of the splendors of the season, you have a built-in content strategy ready to make your business social sites a thriving (and fun) place to be. Think of this as a play-by-play or tutorial for what and how to post for the rest of the year, as well as what to look forward to each month! And of course, I won’t leave ya hanging, there are going to be examples to help you close out 2017 as strong as ever.
Has anyone ever contacted you about a house that wasn’t for sale but was instead listed as (*gasp*) for rent? If your response to that lead was “I don’t do rentals,” you’re missing out on a great source of revenue. I’m not talking about the revenue from the rentals. I’m talking about the sales that those renters will eventually turn into. Some rentals may take years to convert, but others may be ready to buy now and just haven’t realized it. You’re sitting on a cache of leads that are just waiting to be worked. Here are five tips to help you start monetizing rental leads. Continue reading