Homes.com Account Upgrade! More Room for Important Data

HDC_OCT_Update_Blog_1200x600Homes.com offers a free customer relationship manager (CRM) and lead management system as a courtesy to all real estate professionals with or without a paid Homes.com account. Recently, that CRM received a great new upgrade: more data fields! You can now add more information and track your leads in new ways, helping you leverage your leads more effectively than ever before! Continue reading

How to Identify, Optimize, and Upcycle Your Best Content

HDC_Repupose_Blog_2869_1200x600At first glance, real estate seems full of catch-22s. One of these catch-22s is the fact that many agents find themselves too busy working leads to generate leads but need incoming leads to keep business going. That’s why time management is such a popular topic in real estate. Managing your time isn’t just about time blocking and routines. It’s about finding opportunities to accomplish multiple goals with the same time and resources. One way you can do this is by repurposing your old content in new ways. Continue reading

More Knowledge = More Power with New KickFire Analytics

HDC_Kickfire_Blog_2851_1200x600We hope you kept busy this summer, closed plenty of sales, and found some time to relax, because here at Homes.com, we’ve had a great summer. Besides adding huge upgrades to our agent and broker websites, working on publishing our first book (coming 9/12!), and working on optimizing your dashboard so you can quickly and easily make changes to your account, last month we announced an upgrade to our agent and broker website analytics program. Details about this exciting upgrade are given below! Continue reading

Renters Who Don’t Know They Want to Buy – Potential Revenue for You

HDC_2831_Rentals_Blog_1200x600Has anyone ever contacted you about a house that wasn’t for sale but was instead listed as (*gasp*) for rent? If your response to that lead was “I don’t do rentals,” you’re missing out on a great source of revenue. I’m not talking about the revenue from the rentals. I’m talking about the sales that those renters will eventually turn into. Some rentals may take years to convert, but others may be ready to buy now and just haven’t realized it. You’re sitting on a cache of leads that are just waiting to be worked. Here are five tips to help you start monetizing rental leads. Continue reading