8 Components of a Lead Generating Website

HDC_Everbright_Blog_2784_1200x600One of the most underutilized resources in real estate is the agent and/or broker website. Many agents see their website as a place to send buyers to search for listings after the lead has been captured. However, websites can be used to generate leads as well. Top agents generate hundreds of buyer and seller leads from their websites. To start making money with your real estate website, take time to add the following tips, tools, and techniques to your website strategy. Continue reading

No Hassle Marketing Materials Automatically Emailed to You for Each New Listing

HDC_Automated_Imprev_Blog_2758_1200x600For years, Homes.com has offered agents and brokers the opportunity to create premium marketing materials through the Homes.com Marketing Center. However, busy agents don’t always have time to spend on this time-consuming process. If you’re one of these busy agents, read on to discover how to make creating professional, property specific marketing materials easier! Continue reading

How Your Website Can Help You Overcome the “Lack of Leads” Challenge

HDC_Sesso_recap_Blog_2763_1200x600During a recent Secrets of Top Selling Agents webinar, we polled agents about what their single greatest challenge was. Most agents answered, “getting enough new leads to generate the sales I want.” If this is an issue for you, too, and you want to overcome the lack-of-leads challenge, be sure to watch Homes.com National Speaker and Sales Director Joe Sesso’s webinar “Unlocking the Power of Homes.com.”

While there are many lead sources available to enterprising agents, a company or personal website is one of the best. To create a successful real estate website, you must have two components: good design and strong SEO. As Sesso noted, “If your site looks old, if it looks outdated, if it’s got broken links on it, if it’s not operating properly, it’s not [creating] a good impression.” Your website is representing your business all day, every day, creating first impressions with potential clients. Make sure these impressions are positive! Continue reading

How to Get Exclusive Leads on Homes.com

HDC_PLA_Blog_2750_1200x600By upgrading to Preferred Listings on Homes.com you gain exclusive leads and Preferred Agent branding. With Preferred Agent branding, all preferred listing lead inquiries are sent to the listing agent only. Additionally, no further advertisements (like Local Connect) will show on Preferred Listings. Continue reading