10 Ways to Make the Most of Every Lead: Part 2

10 Ways to Capitalize on Every Lead with Homes.comAre you looking for a way to double your business in 12 months? Last week, Homes.com highlighted the first five tips for better lead generation that Bob Corcoran offered during the Secrets of Top Selling Webinar, “10 Best Practices for Converting Online Leads.”

The first round of tips stated that if you want to make the most out of every lead, you must always follow up immediately, make your emails count, take advantage of video, stay in constant contact and stay balanced. This time around, Homes.com wants to share the last five tips offered by Corcoran that will surely help grow your business! Continue reading

8 Steps to Maximize Your Online Reputation

How to Build and Protect Your Online Brand - Homes.comWarren Buffett once said, “It takes a lifetime to build a reputation and only 15 minutes to destroy it.” This couldn’t be truer in today’s interconnected world, which makes managing your reputation more important than ever.

Ninety percent of home buyers start their search online and seventy percent of them say they trust online reviews as much as personal recommendations (BrightLocal), so what are you doing to build and protect your online reputation?

Here are 8 steps to create the ultimate strategy for building and maintaining your online reputation: Continue reading

10 Ways to Make the Most of Every Lead: Part 1

Leads are the lifeblood of any successful real estate career, but taking advantage of these opportunities is contingent on having a system to manage them. While most real estate professionals have established their own system of obtaining leads, it’s how you take action on these leads that will truly allow your business to grow.

Bob Corcoran, founder and CEO of Corcoran Consulting & Coaching, revealed some tried and true techniques for capitalizing on leads once they are received during Homes.com’s Secrets of Top Selling Agents webinar, “10 Best Practices for Converting Online Leads.” Just to give you a little background on Corcoran, he is recognized throughout the industry for specializing in performance coaching and the implementation of sound business systems into a broker or agent’s current strategy. Continue reading

5 Tips for Selling Listings Faster

Are your listings staying on the market longer than you anticipated? Clients want their home sold as quickly as possible, so make sure you’re marketing tactics are moving these properties as efficiently as possible. It’s always frustrating when you can’t match the right buyer with the right seller, and with these five tips, you can better connect with the right buyer and ultimately sell your listings faster!

1. Listing Exposure is Key

Since 90% of consumers begin their home search online, you’d better make sure your property listings are there (National Association of Realtors).  This is why Preferred listings from Homes.com is such a valuable tool, as it puts your listings in front of the 12 million visitors that visit the site each month. Preferred listings get 300% more views than basic listings on Homes.com, giving you a significant advantage over your competitors when potential home buyers are searching for properties in your area! Continue reading

Help First-Time Buyers Understand the Mortgage Language

handling mortgage related lingoObtaining a mortgage can be long and somewhat confusing, especially for first-time homebuyers. As a real estate professional, you’re well aware of the industry jargon that comes along with the process and it’s your job to clarify any questions these ‘first timers’ may have about it along the way. Review this list of handy key terms and share them with your clients to keep them up-to-date on everything going on during the financing process. Continue reading