Category Archives: Lead Generation

Red Hot Widgets to Enhance Your Web Site

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Looking for a way to easily connect and engage with more clients and prospects? Homes.com knows that being a real estate professional, although very rewarding, can sometimes be a bit demanding. As your partner in this fast paced industry we strive to provide tools that make your job as a real estate professional easier.

If you haven’t already, consider adding Homes.com Widgets to your website or blog, so that you can stop worrying about the little things and get back to the job that you love! Whether you want to enhance your listing exposure or provide your clients with an easy way to calculate their mortgage, Homes.com “has an app for that!” Continue reading →

Video Content: A Rising Trend in Real Estate Marketing

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“If a picture is worth a thousand words,” then a video is worth a million! There is no doubt that using video content is quickly becoming the next “big thing” for marketers everywhere. In fact, a study from the National Association of Realtors®¹ (NAR) reported that the majority (51%) of recent home buyers chose YouTube as their preferred online video destination when shopping for homes.

Videos are emotional and believable and increasingly in demand as consumers have come to expect videos to be available for any subject that they are interested in. Videos serve as a perfect opportunity to gain leads, promote your brand, and potentially increase sales!

So if video content is not yet a part of your marketing strategy, take a look at the numbers below²: Continue reading →

Memorial Day Party Ideas for Clients! Download Your FREE Customizable BBQ Entertaining Guide

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Fire up the Grill and Fire up Your Business!  Memorial Day weekend is upon us and your clients and prospects are getting out the grill for the first big outdoor bash of the season.

Homes.com is here to help with planning a Memorial Day bash, or any other summer party, a breeze with our Red, White and BBQ Entertaining Guide! Chock full of barbecue tips, recipes, outdoor decoration ideas, plus more.   This guide is a great resource and can be downloaded for free! Our CUSTOMIZABLE VERSION is a perfect way to brand yourself!

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[VIDEO] Optimize Your Email Marketing

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As the real estate market heats up, are you looking for a sure-fire way to quickly and easily connect with your clients and potential leads? Homes.com recently conducted a survey of homebuyers search habits, which reported that over 50% prefer to communicate by email. An effective email marketing strategy isn’t just important, it’s vital. Russell Shaw, a broker with the Realty ONE Group in Phoenix, Arizona is a big advocate for drip email marketing and said, “it might be the one thing agents end up missing the most.  The emails are scripted to read like a personal letter, so the message sticks with them. And eventually, we get the call that they want to see a house”. Read on and watch our email marketing training video to take advantage of this valuable, yet underutilized tool inside the Homes Connect dashboard.

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Five Reasons Why Google+ is Heating up the Real Estate Social Scene

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Since social media has become an essential part of real estate marketing, choosing the right platform(s) has never been so important. More and more real estate professionals are turning to Google Plus, now the “world’s number two social network (Business Insider),” as their “go-to” social network!

Many sources are suggesting that attention is beginning to fade Facebook and that users are battling “Facebook fatigue” due to numerous privacy changes and the increased prevalence of sponsored content. Since Google is the most used search engine, email host, and data sharing platform for most internet users, it only makes sense to join Google Plus?   

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