Category Archives: Lead Generation

Homes.com Launches “Pin It” Button

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Homes.com

Pinterest: it’s easy, it’s fun, and it’s useful. Users from all walks of life are excited to collect pictures of things that inspire them to explore their creativity and pin them to their boards, and real estate professionals like you are really starting to benefit from it now. Not only can you use different boards on Pinterest to let your followers know more about you and the things you love, but now, thanks to a new feature from Homes.com, you can also utilize Pinterest to increase your online visibility and traffic to your listings with the new “Pin It” Button feature on your listing photos!

This new feature from Homes.com allows you to “pin” photos of your Homes.com listings to any of your boards on Pinterest right from the Homes.com listing page. When you do this, the picture of your pin will link back to your original listing on Homes.com, which allows you to increase online visibility, promote your listings, and connect with prospects.

Promote your listings – As a busy real estate professional, you can never have enough places to promote your listings. Pinterest gives you one more place to do that with your Homes.com listings. You can make a board called, “My Listings,” or maybe several boards and name them according to the different areas you cover, and “pin” all of your listing photos to them with detailed descriptions. That way, when users are searching for certain keywords in the Pinterest board database, your picture and link to your listing will come up! This will allow you to…

Connect with prospects – If a Pinterest user is looking for ideas for their next home and they find one of your listings within the pins, they have a direct connection to you on Homes.com! Your pin will link them back to your original listing and they’ll be able to see more photos of that listing, the rest of your listings on Homes.com, and information on how to contact you.

Increase your online visibility – All of this increases your online visibility which, as we’ve mentioned before, is crucial to your real estate business’ success. The more you engage with clients and prospects, the more likely it will be that they will think of you when it comes time for them to buy or sell a home. Homes.com and Pinterest have made this extremely easy for you!

Do you use Pinterest and how has it helped your business? Will you start pinning your listings with the new Homes.com “Pin It” Button? We want to know!

Homes Connect Feature of the Month: Neighborhood Envoy!

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Homes.comDemonstrate your expertise to your clients with this amazing app available with Homes Connect! Increase your reviews online by providing quality service and showing your clients that you are the neighborhood expert! With Homes Connect and Neighborhood Envoy, you’ll be able to discuss the neighborhood while you are at the property with buyers, as well as print reports for your listing presentations, and email neighborhood reports to buyers and sellers! This opportunity to provide in-depth neighborhood information to your clients could show you as a more credible and reputable agent than the rest, helping you gain trust and referrals.

3 Ways Neighborhood Envoy works for real estate professionals:

Homes.com Social Channels Offer More

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Homes.com interacts on many social networks and we engage with real etstate professionals like you!

It’s not only about offering great industry news to you, but what you can bring to us.

You are the field professionals, so we admire your opinions, feedback and interaction as much as we pride ourselves on being able to provide it to you.

Here are some of are social channels that are dedicated to real estate professionals:

Facebook: www.facebook.com/homesconnect
Twitter: www.twitter.com/homes_connect
YouTube: www.youtube.com/homesdotcom
LinkedIn: www.linkedin.com/in/homesdotcom

Benefits of Social Media:

  • Interacting with individuals that have similar interests
  • sharing news articles
  • Dependable place to go for relevant information
  • Opt out option – You can disengage when you like.
  • Broaden your network – meet new people, new leads

Why you should Engage with Homes.com Social Channels Listed Above:

  • Live Chats. We have various live chats with industry leaders and experts across the real estate a technology realm that could really benefit your everyday workday life.
  • News. Our blog focuses on up to date news for real estate professionals, from agents to mortgage professionals and we like to hear from our readers.  The feedback we gain from readers is what makes our next blog article better than the last.
  • Tips and Resources. Homes.com wants to offer articles where you, as a real estate professional, can read something and take something away from it quickly.  With that said, we like to provide you lists like Joe Sesso’s Top 10 List and bulleted lists with suggested resources to implement in your real estate business.
  • Photos.  Were you too busy to make a recent trade show?  We will have photos AND articles about what you missed!
  • Videos. Homes.com will also provide videos at times from the trade shows and for new products!
  • Network.  Moving to a new area or looking for a new agent or lender to work with? Join our LinkedIn network and find professionals across the country.  See the city they located are in, and also evaluate their resume and review their recommendations.

These are only a few reasons to be involved with social media and to engage with Homes.com.  Join us in one or ALL of the above social channels and let us show you what you are missing.  We look for to interacting with you and hearing about your real estate success and having you share your stories with us.  Are there any real estate stories you would like to share with us here?

 

 

 

Are You On Branchout Yet? You Need to Be

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Real estate professionals tend to look for the next best thing in social media and technology. They’re often looking for that competitive edge to be a step ahead of the rest. If you’re a real estate professional who is looking to expand your network, you need to join BranchOut, a professional social network that is free to use and very unique because it uses the Facebook platform to operate.

BranchOut is a very young company, less than two years old, but it has made a huge splash in that time. It now boasts more than 25 million registered users and is the 25th most popular app on Facebook. It also just secured $25 million in private equity financing, so there are a lot of people who believe in this company. Here’s why YOU should be one of them:

BranchOut is like LinkedIn in that it’s a social network aimed toward professionals. It’s a great place to look for a job as well as reach other professionals in an effort to expand your network. What differentiates BranchOut from LinkedIn is the fact that BranchOut is built almost exclusively on the Facebook platform. This means that users don’t have to leave Facebook to access their professional network. With more than 800 million users, Facebook is, by far, one of the most popular social networks available. Branchout currently has 25 million registered users, which is great, but think about how big it can become by piggybacking on the Facebook platform — it could be huge. Zynga, the gaming company that gave us Farmville and Mafia Wars, is a great example of how Facebook can catapult companies into success. After building its business exclusively Facebook’s broad shoulders, it went public last year — now, its stock is up more than 50%! BranchOut has the ability to be just as big.

Branchout is a hot, new Professional Networking Site

As a real estate professional, you know how important LinkedIn is to your business. You use it all the time to network with mortgage professionals, Realtors, home inspectors, other agents, and potential clients. If used correctly, it can be t’s a powerful tool for generating business. BranchOut can offer the same result for you, and it can be done from the convenience of your Facebook page.

Although BranchOut isn’t as large (or profitable) as LinkedIn yet, it has the potential to be. As a real estate professional, you don’t want to be the last one to know about a marketing tool that could establish new leads and expand your network. That’s why if you’re not currently using BranchOut, you should. It’s free and can be created when you’re logged into your Facebook account. Don’t wait until your competition steals your clients away; get on this network now!

Mortgage Companies Optimistic about Lending in 2012

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Homes.com

It looks like 2012 is shaping up to be a great year for real estate agents!

At the beginning of the month, we told you about the National Association of Realtors’ predictions for home sales. According to NAR, home sales will be at the highest they’ve ever been this year! Continue reading →