Facebook is at it again, changing up their algorithms and making it harder for businesses to show up in people’s news feeds. In the past, any engagement with a Facebook post, whether it was a like, share, or comment, would indicate interest and help your content show up for certain people. However, according to Adam Mosseri, Facebook’s Head of News Feed, new algorithm changes will consider comments “more valuable than likes” and is “going to be (weighing) long comments more than short comments.”
This new focus on “conversations and meaningful interactions” means many agents will need to completely revisit their Facebook strategies. You can either pay for sponsored posts and other Facebook advertising, or you can work the system and get your followers to show Facebook that they want to see your posts. This can be accomplished by actively commenting on your posts and by changing their settings regarding your page. Continue reading
Everyone loves referral leads, but if you don’t consistently ask for them, you’ll leave a lot of business for your competitor to claim. To build a strong referral network and fuel your business, set yourself up for referrals from the start of a new client relationship. Continue reading
One of the best ways to draw more buyers and sellers to your website is by improving your position in search rankings. On the Secrets of Top Selling Agents webinar program, Kelly Shelton, SEO Expert and VP of Marketing at Boostability, shared his advice to bring more (and better) leads to your website. Check out the infographic below and then catch the full webinar for more tips! Continue reading
Seller leads can seem hard to find…unless you know where to look. In his recent webinar on Mindset, Model & Marketing Tom Ferry shared a list he created of the top twelve places to find seller leads. Check out the top five below and catch the full webinar for the whole list plus a lot of great tips to improve your business.
Tom Ferry is a bestselling author and CEO of Tom Ferry International, a real estate coaching and training company. Visit his website TomFerry.com and be sure to check out his latest book Mindset, Model & Marketing! Continue reading
Keeping in touch with your leads and clients is a crucial part of generating referral business, and a monthly newsletter is a great way to do that. Homes.com is pleased to announce the arrival of the free agent newsletter. Check your email marketing center each month to review, edit, and send it. Don’t have time for all that? Just sit back and Homes.com will automatically send the newsletter to your clients on your behalf each month. Continue reading