Unrealistic Seller Pricing: How to Handle it Like a Pro

Blog-Image-Seller-Pricing_v2_2488As a real estate agent, you do a lot of preparation before meeting with a homeowner to discuss their listing. Researching the area and past sales, running reports, and compiling an accurate comparative market analysis (CMA) all take time and effort, but you understand that it’s important to give your clients the most accurate listing price. After all this work on your part, there’s nothing more frustrating than having the seller insist on overpricing the home.

Before you can convince a seller to agree to a realistic selling price, it’s important to understand why they insist on overpricing their home in the first place. Remember, to your clients, the process of selling their home is a huge financial and emotional decision. Start your relationship with them by establishing trust, setting good boundaries, understanding their fears, and showing them the reality of the market. Here are four tips to help you work through tricky situations when sellers are convinced your price is too low.

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Homes.com Local Market Expert Series Explores Sun City, AZ

HDC-Sun-City-Report-2346If you have spent any time looking for information about market conditions, you know that there are a lot of great statistics out there telling you about the housing market and whether or not it’s a good time to buy or sell. This is really useful, but can be difficult to interpret. To get a better understanding of what’s really going on in the world of real estate, we created the Local Market Expert Series.

Each month, we ask real estate experts about the market conditions in their area. In this month’s installment of the Local Market Expert Series, we hear from Joani Frankel of Sun City, AZ. Frankel has served the Greater Phoenix area as a REALTOR® and buyer’s representative since 1978. She is a Senior Real Estate Specialist (SRES) and is specially trained in addressing the needs of buyers and sellers over 50 years of age. Continue reading

Homes.com Local Market Expert Series Explores Nashville, TN.

HDC-Local-Market-Expert-NashvilleHomes.com’s Local Market Report was created to bring you updates on the status of the U.S. housing market recovery. The most recent report shows that in July, 55% of the top 300 U.S. markets have made a full recovery after the housing crash. Nashville, TN is among those cities which have exceeded full recovery. As of July, Nashville has had over a 103% rebound.

Sarah Layson, owner and lead listing agent of Layson Realty Group, is consistently ranked in the top 1% of real estate teams in Nashville. Layson has agreed to answer some of our questions about the housing market in her area. Continue reading

Significant FHA loan program changes took effect September 15th, 2015

HDC-FHA-Blog-2280Often, the FHA loans have been viewed as easier to obtain when compared to a “regular” conventional loan. There is some truth to this notion. Historically, borrowers who may not have been able to qualify for conventional financing have been able to qualify for the FHA program. This is often because government backing makes lenders a bit more forgiving when it comes to borrower qualifications and credentials. Continue reading

Homes.com Local Market Expert Series Explores Lakeland, FL

Lakeland-Local-Market-ExpertThe Homes.com Local Market Report is designed to keep you informed about how the top local markets are progressing on their road to recovery. To give you a deeper understanding of the local factors behind these results, we’ve started the Local Market Expert Series. Each month, we’ll have agents and brokers from some of the top performing markets provide us with an insider look at the housing recovery in their area. This month, we will be looking at Lakeland, FL. In June’s report, this area was the top performer on a month-to-month basis, with an increase of 0.6%.

Patrick Thurmond of Thurmond Group at Keller Williams Realty is an 18-year real estate veteran serving the Lakeland area. As a well-known agent and a long-time resident of the community, we took the time to get his insight on which factors are driving the recovery in Lakeland and what changes he’s noticed while working there. Here’s what he had to say. Continue reading