As the real estate market heats up, are you looking for a sure-fire way to quickly and easily connect with your clients and potential leads? Homes.com recently conducted a survey of homebuyers search habits, which reported that over 50% prefer to communicate by email. An effective email marketing strategy isn’t just important, it’s vital. Russell Shaw, a broker with the Realty ONE Group in Phoenix, Arizona is a big advocate for drip email marketing and said, “it might be the one thing agents end up missing the most. The emails are scripted to read like a personal letter, so the message sticks with them. And eventually, we get the call that they want to see a house”. Read on and watch our email marketing training video to take advantage of this valuable, yet underutilized tool inside the Homes Connect dashboard.
Since social media has become an essential part of real estate marketing, choosing the right platform(s) has never been so important. More and more real estate professionals are turning to Google Plus, now the “world’s number two social network (Business Insider),” as their “go-to” social network!
Many sources are suggesting that attention is beginning to fade Facebook and that users are battling “Facebook fatigue” due to numerous privacy changes and the increased prevalence of sponsored content. Since Google is the most used search engine, email host, and data sharing platform for most internet users, it only makes sense to join Google Plus?
Are you using your iPad to its fullest potential? Working on the run has become second nature to most real estate pros and mobile devices such as the iPad have made this possible. Jimmy Mackin, co-founder of Curaytor.com, and guest speaker for Homes.com at the 2012 NAR Conference, presented his recommendations on how real estate professionals can maximize the iPad! If you missed the live presentations at NAR, check out the video to see Mackin’s presentation “Mastering the iPad in 15 Minutes” to learn the ins and outs of using the iPad to your advantage!
Here at Homes.com, we know there are many challenges facing brokerages in the current marketplace, and one particularly difficult challenge is increasing agent productivity. As a broker you must properly equip agents with the needed skills and tools, as well as inspire them to be productive members of the team. This is not only essential to your business as a whole, but to your bottom line also. As real estate heads into the busy summer season, applying some of these business strategies will help motivate and empower your agents and increase their productivity.
Home buyers and sellers are constantly on-the-go, in fact 48% of Homes.com traffic is comprised of visitors researching properties directly from their favorite mobile devices. Are your marketing strategies accommodating to their mobile lifestyle? Recognizing this consumer trend, Homes.com has extended our already popular Local Ads to make them mobile!