2014 is right around the corner, so it’s time for you to sit down and figure out what you can do to improve your business heading into the New Year. During Homes.com’s Secrets of Top Selling Agents Webinar “10 Ways to Grow Your Business in 2014, People First Not Technology”, Chris Smith and Austin Allison revealed 10 key business principles that are vital to any broker that is serious about growing their profits. Homes.com has broken down this presentation and today we will be covering five of these principles that you should consider in 2014! Continue reading
Most real estate professionals don’t have a written business plan, simply because they have never learned the right planning sequence. To run a profitable business you must create an intentional future and Jackie Leavenworth, Realtor and International Speaker, will explain her 5 Step Business plan to help you do this during the “Plan for 2014, Hope is NOT a strategy” Homes.com Secrets Webinar. Continue reading
Today’s tech savvy consumer spends a lot of time online reading reviews, referencing social media and looking through countless websites before making a purchase decision. Since buying a home is one of the largest financial investments a consumer can make, you can bet they are doing extensive research to find the right person to help them through the home buying process. Are you confident in what they are finding about your business?
Building a positive online reputation for your brand should be top priority if you are serious about growing your business. Highly recognized brands like Target and Starbucks have spent millions, if not billions, of dollars growing their brand online. While it’s unlikely you will ever need this amount of money to market your real estate business, it just goes to show how important your online image is. Continue reading
Yes, there’s an app for that. In fact, we have 14 recommended apps that real estate pros should consider for streamlining your business in 2014. Our friend, and Inman Top 100 Most Influential, Jimmy Mackin suggested these tools during his presentation, “Must Use Apps for 2014“ during one of Homes.com educational sessions at NAR 2013. From tools to optimize your inbox, measure your email campaigns’ performance, consolidate project tasks and more, these apps are a must-have for organizing your business and enhancing your clients’ experiences!
Are you on top of your Twitter game? If not, don’t worry because you’re not alone. Social media has created an entirely new way of communicating with clients and prospects, but Twitter continues to go unused by real estate professionals simple because they just don’t get it.
Katie Lance, CEO and owner of Katie Lance Consulting, believes that Twitter is one of the primary ways to grow your business using social media. Lance, considered the Twitter expert of real estate, knows a thing or two about optimizing this social network to grow a business. Lance recently explained the basics of this “hashtagging” and “re-tweeting” network during Homes.com’s Secret’s of Top Selling Agents Webinar, “#Awful @Twitter, Please Help!”. Homes.com has consolidated these tips into a “how to” on mastering Twitter, so that you can start “tweeting” your way to success! Continue reading