2014 is right around the corner, so it’s time for you to sit down and figure out what you can do to improve your business heading into the New Year. During Homes.com’s Secrets of Top Selling Agents Webinar “10 Ways to Grow Your Business in 2014, People First Not Technology”, Chris Smith and Austin Allison revealed 10 key business principles that are vital to any broker that is serious about growing their profits. Homes.com has broken down this presentation and today we will be covering five of these principles that you should consider in 2014! Continue reading
Is Twitter not really your cup of tea? Want to learn how you can use it for your real estate business? Don’t worry Homes.com has you covered! We have enlisted the help of real estate’s most social savvy expert Katie Lance. Katie works with mid to large size brands in the technology and real estate industries, specializing in social media strategy and content development. On October 30, at 2:15 PM/EST Katie will be answering your questions LIVE on Twitter! Don’t miss this #SecretsWebinars LIVE Twitter chat with @KatieLance, where you’ll be learning from a Twitter guru on how to promote your business in 140 characters or less!
Already thinking of questions that you’d like to ask Katie? Feel free to comment your question below on this blog, be sure to give us your @Twitter handle so @HomesPro and @KatieLance can give you the answers you are looking for!
Homes.com is your place to grow, which is why we strive to provide our clients with the tools needed to make your business prosper. Keeping up with the latest industry news, trends, and business strategies is the best way to stay ahead in the competitive world of real estate. And who better to learn these tactics from than the individuals that have helped shape the industry into what it is today!
Secrets of Top Selling Agents are FREE educational webinars that feature the most recognized and influential leaders of today’s industry. Each of these speakers spend sixty minutes explaining their proven methods of success, so they can be applied throughout your own business tactics. There is a new featured speaker each month and they can all be caught live from your desktop or mobile device.
Can’t find the time to watch it live? Don’t sweat it! We know that real estate professionals have busy schedules, which is why we have an extensive library of previously recorded webinars that can be accessed when and where it’s convenient for you! Whether it is from your computer, smartphone, or tablet- don’t miss out on these completely free opportunities to make your business shine!
Here are the top 5 reasons why if you aren’t already taking advantage of these valuable assets, you should be:
- Learn more about the real estate industry from those that know it best, whether it’s discovering how to deal a seller’s market with Dave Liniger or how to more successfully build a real estate business with Barbara Corcoran.
- Improve your lead generation by finding out what consumers are looking for with Brad Korn and his session on how to capture more leads with social media. Already mastered social media? Then you may want to check out how to utilize niche marketing for maximum lead generation with Allan Domb and Michael Maher.
- Learn how to keep up with innovations in technology from the pros! Catch Inbox Zero from Jimmy Mackin, Co-founder of Curaytor.com, to find out how to generate business by better managing your email inbox. Having troubles with your mobile devices? Then Chris Smith’s presentation on iPad Apps and Strategies is one that you don’t want to miss!
- Marketing made easier! Having trouble coming up with fresh ideas on how to promote your business? Find out why video marketing has evolved into the newest trend in real estate marketing and how to utilize it with Raj Qsar. Or learn how to take full advantage of social media marketing strategies that every real estate professional should use with Amos White.
- Discover Savvy Sales tactics that you may have never used. Get a look inside the Top 10 sales secrets of today’s masters with Todd Duncan and Michael Maher. Want to gain market share and gain profits even during a rough economy? Then learn how to better manage your short sales and foreclosures from Alex Charfen!
These are just a few of the sessions that Secrets of Top Selling Agents has to offer, check out the full library of previously recorded webinars to start growing your business today! Tune in on Wednesday, August 21st,2013 to catch the upcoming webinar “The One Thing: A book For Busy People” with Gary Keller and Jay Papasan.
There are also plenty of video resources from Homes.com that real estate professionals should take advantage of to help your efforts even more. Let us know on Facebook which of these FREE webinars provided the most value to you and your business!
It’s an exciting time here at Homes.com as we unveiled our first-ever national advertising campaign! The campaign will provide your brand and listings exposure to over 260 million consumers daily that watch HGTV, TLC and the DIY Network! The TV commercial will run on these networks through mid-November and will be complemented by ads in USA Today, Real Estate magazine and even on one of the largest digital signs in the world – New York’s Times Square!
In last week’s Secrets of Top Selling Agents webinar, we featured real estate technology expert, Jimmy Mackin, who blew us away with his pointers for using Facebook to market your brand. Mackin, featured contributor for Inman NEXT, Co-founder and Chief Frugylist of Frugyl.com attracted thousands of real estate professionals who had an overwhelming response to his strategies. They were so interested that they followed him to our Facebook page for a live chat! (Click here to view a recording of the webinar). As a follow-up, we’ve elaborated further on a few of the common questions that came up during the webinar and the live chat.
Setup a Content Calendar: Jimmy recommends advance planning when it comes to the content you post on your Facebook page. He suggested referencing this content calendar created by Katie Lance, contributing editor and social media director at Inman, for more examples. Come up with “theme days” like “Trivia Tuesday” to pose relevant questions or unique stats about real estate. This will prompt fans to interact with you and keep them engaged and coming back on Tuesdays.
Engagement Matters: According to Jimmy, keep it short, simple and use engaging photos and videos with strong calls to action. Ask questions and elicit a memory to prompt interaction with ‘likes’, shares and comments (i.e. “How old were you when you bought your first home?”). Use multiple choice questions, fill in the blank and open ended questions for drawing out conversations on your post.
- Which house do you like better – A or B?
- Fill in the blank: My favorite room in the house is ______.
- Can you guess how much this 3-bedroom house in Denver, CO just sold for?
Personal vs. Business Pages: Jimmy says, “…use your personal profile to network and build meaningful relationships with people in your database (or sphere). Networking is not selling and it’s not a violation of Facebook Terms of Service.” He continues, “focus on building a strong personal profile on Facebook, then move onto experimenting with Facebook business pages. I wouldn’t tackle both of those challenges at once.”
Do’s and Don’ts for Promoting your Listings: If you’re using a personal page to promote your listings, avoid syndicating your listings, don’t randomly invite people to an Open House and don’t just share links. Post your listings by personalizing the message to tell a story about the home. It’s NOT a listing to the seller or buyer – it’s a home; “The American Dream”. Highlight special features about the home using vivid pictures and vidoes which will prompt your network to interact.
Timing: Be consistent and don’t overanalyze when you should and shouldn’t post. Try to manage your account under 30 minute each day. Jimmy suggested a schedule that starts with scanning your news feed and grabbing a photo or video from an interesting article and posting it to your page with a strong call to action. Next, interact with your network by commenting on five people’s posts, send two private messages and make two new connections. While you’re out, check your mobile app for updates and messages. Ultimately, these tasks will allow you to grow your brand online, build an active network of followers, connect with prospects and stay current with these people and conversations that are taking place in the social media realm.
Other References for Getting Started: Jimmy suggests Lynda.com and his friend Mari Smith’s book, “Facebook Marketing: An Hour a Day“. And check out Homes.com blog posts like Real Estate Pros on Facebook – 5 Best Practices and our HomesConnect product which automatically import all friends, contacts and network connections from Facebook, Twitter, LinkedIn or Google to HomesConnect. You can manage your social contacts, along with your prospects and leads, in one place with Homes Connect’s Lead Manager. Also, check out Jimmy’s site at www.frugyl.com and click on video training (in the header) to review their Facebook Course and other videos on that topic are available for our premium members.
There you have it in a nutshell. We hope this makes it easy for you to get on the Facebook train to market your brand. Let us know how these tips have helped you optimize your brand on Facebook!