At the beginning of February, mortgage rates had been lower than expected four weeks in a row. However, as of last week, mortgage rates are now at their highest levels in seven weeks. These higher rates may make clients or prospects question whether it’s a good time to buy a home. With that said, these rates are still lower than where we were at the start of 2014.
Today’s homebuyer has moved technology integration to the top of their “must-have list” when searching for a home. In fact, a Better Homes and Gardens real estate survey found that 84 percent of respondents between the ages 18 to 35 consider technology to be an absolute home essential. What’s even more compelling is that sixty-four percent would not live in a home that was not up-to-date with the latest tech capabilities.
Tech-savvy millennials now account for 78 percent of the housing market (NAR), and their reliance on technology is only going to grow as it becomes cheaper, easier to use, and more integrated into their everyday lives. For real estate professionals, understanding the importance of technology in your clients and prospects’ home buying decisions plays an important role in your ability to find their next dream home. Continue reading
Homes.com is starting off the new year by heading to the Big Apple for the industry’s biggest networking event – Real Estate Connect NYC! This year our very own Vice President of Technology, Dan Gaertner, will be part of a panel called, “Maximizing Mobile for the Always-Connected Consumer,” with other industry technology insiders, such as @JeffLobb from Exit Realty Corp. In this panel, industry leaders in the mobile world will discuss how brokers and agents should advertise on mobile,-after all, it is projected to overtake desktop in 2014, and now more than ever, brokers and agents need to think about implementing a mobile advertising strategy. Homes.com’s local mobile ads allow real estate professionals to connect with homebuyers and renters on the go. In a recent interview, Dan discussed Homes.com’s commitment to providing consumers with a fast end user mobile experience when searching for homes or rentals on their smartphones and other mobile devices. Continue reading
Have you created a business strategy for 2014? If not, then you need to pay attention. Hoping for success isn’t going to produce the results you’re looking for, but planning for it will. During the Homes.com webinar “Plan for 2014: Hope is NOT a Strategy”, Jackie Leavenworth highlights different strategies that real estate professionals can use to help track their success and reach their goals in 2014. Continue reading
Between our first ever national ad campaign and the exciting partnership with Barbara Corcoran, it’s been a busy year here at Homes.com and we’re excited to see what 2014 has in store for us! With that being said, we’re proud to share that our very own Brock Maclean and Andy Woolley were recognized on Inman News’s list of the “100 Most Influential Real Estate Leaders” for 2013! This list highlights the thought leaders, power brokers, deal makers and entrepreneurs that have shaped the real estate industry into what it is today!