Pinterest is the latest fun and exciting way to share images and promote your business creatively online. Rumor has it you make your own luck – well, if you can here’s is how you can do it with Pinterest and your business.
Be sure you read the blog about how to get started on Pinterest. With all this pinning, liking, repinning and other Pinterest secret language; take the time to review the basics. It’s fun, we promise. Probably too much fun for business which makes it perfect for reaching new clients. As an agent or real estate professional, any business for that matter you want to make money. The overall goal of course is revenue, but without exposure and unique tactics, and staying up to date with consumers you will be presented with quite the challenge. Pinterest can expose your properties, your skills and tactics and keep you informed with what your consumers are interested in. Ok – we have it all the right points, so now what? Continue reading
Category Archives: open house
Maximize Your Signage with Short Codes and QR Codes
“For Sale!” “Sold!” “Open House!”
What the sign says on the front lawn of your listing can do a lot more for you, than just let buyers know whether or not the home is up for grabs. Did you know that the sign can also link interested clients directly to you? With the advent of new technology, it can!
Since your sale signage is already grabbing attention, why not make the most of it? You can never over-communicate with your prospects! Your signage offers the perfect opportunity for you to make a first connection with people who might not already know you and your services. I’m sure you’ve already put your phone number and other contact information on your sign, but with new technology, like short codes and quick response (QR) codes; you can allow people to contact you with almost no effort. As you know, making things easier for your prospects is going to make your real estate business more successful! If you haven’t begun to use short codes or QR codes, here’s how you can start. Continue reading
How to Market a Haunted House
A haunted house is fun to visit, but have you thought about living in one? That’s a question a real estate agent who represents sellers of a haunted house need to factor into their marketing strategy. To successfully market and sell a haunted house consider implementing these few tips:
Hire someone to “clear” the space. If you’ve done your due diligence to search the home for any unusual sounds or behavior and still haven’t found a rational explanation then it may be time to hire someone to check out the space. According to cnbc.com, a “space clearer” is someone who communicates with those from the other side who can help ask any “rent-free visitors,” to please move it along.
Put the word out. Continue reading
Stirring Positive Emotions At Your Next Open House
As you’re working with home sellers in this market, it’s important to help them understand the need to differentiate their home from competitors. As you may well know, open houses are considered “the norm” when selling a home; however, open houses provide a perfect opportunity to show active home buyers specific features that make it stand out.
When taking your open house to the next level, think of the emotions associated with purchasing a home. Home buyers will typically connect with a home based on the feeling they get with it. So, convey a certain type of atmosphere in order to get buyers to yearn for the home. You can accomplish this through a variety of ways.
Here are some ideas you can discuss with your sellers:
1. Emotion: Joy. You can really bring in happiness and joy to the home by showcasing life & energy. You want a buyer to envision themselves living in this home; therefore, provide a positive sentiment.
2. Emotion: Surprise. Amaze a home buyer by highlighting focal points. If the home has an amazing feature, such as a gourmet kitchen, then showcase that kitchen by having delicious food served inside of it. Or if you have an incredible deck, throw a barbeque. Continue reading
5 Steps to Happy Buyer Agents
As most agents know it is quite easy to be burned by prospective home buyers if you do not qualify them from the very beginning. The next time you get that call to show houses be prepared to set up for success – for you and them!
Here are 5 steps to help you tell the difference between qualified home buyers and time wasters:
1. Make a Pre-approval Letter a must. – It is imperative for any buyer to have a pre-approval letter before they ever step foot in your car. If they do not have a mortgage broker in mind, set them up with one. Make sure you have a verification of funds up to what amount they are approved to borrow. This is also a good time to explain the deposit check or “hand money,” like how much they will need and how it works. Continue reading