Many a Small Thing Has Been Made Large by the Right Kind of Advertising

The world of real estate advertising has changed immensely since my first days in this business 20 years ago. It was not uncommon back then for agents and brokers to spend vast amounts of money canvassing broad geographies with direct mail campaigns in search of buyers and sellers, looking for the proverbial needle-in-a-haystack. Continue reading

Local Housing Market Gains Continue with 6 New Markets Achieving Full Price Recovery!

It’s that time again! The most recent Local Market Index Reports are in and there’s a lot to discuss, so let’s get to it! There was a slight increase during February in the number of housing markets that have achieved a complete price recovery since our last report.

Six new markets can now say that the impact of the housing bust is a thing of the past, half coming from the top 100 metro areas and the other from the list of top midsize markets. The major metro areas include Salt Lake City, UT, Albany-Schenectady-Troy, NY, and Chattanooga, TN-GA, while Joplin, MO, Columbia, MO and Thomasville-Lexington, NC represented the top midsized markets. All six of these markets have now achieved rebound percentages exceeding 100 percent, so real estate professionals and homeowners in those areas should be on the lookout because property values should increase with the continued recovery! Continue reading

Top 100 Markets See Annual Gains for Tenth Consecutive Month

The most recent Local Market Index and Rebound Reports are in, bringing with them some very familiar news. For the tenth consecutive month, all of the top 100 local markets witnessed annual gains! Furthermore, eighty-three markets saw month-to-month gains. This is further evidence of an improving housing market, which means things are really starting to look up for real estate professionals!

Although 29 out of the top 100 markets continued to show a complete price recovery for the second month in a row, markets like Salt Lake City, UT, Madison, WI, and Chattanooga, TN posted considerable gains in January and are close to full recovery. Continue reading

Housing Market Price Gains See Greatest Annual Increase in Seven Years is excited to announce that eighty-nine markets have reached full recovery and housing market price gains have achieved the greatest year-over-year increase in seven years! That’s right; the most recent Local Market Index and Rebound Reports are in, so let’s get to it!

Apparently climate is not a factor in the housing market because Anchorage, Alaska and Hilo, Hawaii were the top-performing markets on a year-to-year basis for the seventh month in a row! Anchorage won the race with an increase of 18 percent, but Hilo came in a close second with an increase of more than 15 percent. From a month-to-month standpoint, Medford, OR saw a 1.56 index point jump, the largest gain among all markets. Continue reading

Experts Agree That Mobile is Taking Over

Mobile devices have become the preferred way of accessing the Internet and it’s more important than ever for real estate professionals to adjust their business strategies accordingly. Investing in this mobile trend has jumped to the top of almost every business’s “to-do” list, all searching for the best way to connect with today’s on-the-go consumer.

Jenn Williams, Digital Marketing Manager for, recently attended the semi-annual Mobile Insider Summit along with mobile technology directors from major companies like,, and Volkswagen. This discussion panel of experts shared their thoughts on the evolution of the mobile industry, where it’s expected to go, and the driving forces behind it. Continue reading