What It Takes to Convert Facebook Leads

HDC_Brown_Recap_Blog_2723_1200x600.jpgIf you are one of the hundreds of thousands of real estate agents who were told to avoid talking about politics, religion, or other “controversial issues,” Leigh Brown, author of Outrageous Authenticity, international speaker, and broker/owner of Leigh Brown and Associates RE/MAX Executive Realty wants you to know that “When you let consumers know that you have opinions and who you are at your core: what your values are, what makes you different, they’re so much more likely to hire you.” This authenticity is especially crucial to convert Facebook leads; “people do not go to Facebook looking for houses…the consumer wants you.” Find out how to win leads on Facebook in “Facebook for Sellers” at SecretsofTopSellingAgents.com, and find Brown’s Facebook follow-up strategy below! Continue reading

Three Tips for Agents Who Want to Open Their Own Brokerage

“It was never my dream to work for a real estate company for the rest of my life.”—Stacie Perrault Staub

HDC_Staub_Recap_Blog_2690_1200x600.jpgWas it the idea of promoting someone else’s brand, working around someone else’s schedule, and splitting your commission that encouraged you to pursue a career in real estate? Probably not. Working for an established brokerage is a great way to get started in real estate, but it’s rarely the end goal of aspiring agents.

In a recent Secrets of Top Selling Agents webinar, Stacie Perrault Staub, founder and owner of West & Main Homes and the brain behind the popular Genuine Hustle conferences, shared her tips to start your own real estate brand. Watch the free webinar “Launching a Real Estate Brand from Scratch” for more information, or find our three tips from the webinar below! Continue reading

Google for Real Estate #4: Google Drive

HDC_Google_Brive_Blog_2668_1200x630.jpgFor a long time, Microsoft Office—Word, Excel, PowerPoint, etc.—was the undisputed king of document creation. Then came the internet, the cloud, and mobile devices with capabilities that rivaled and exceeded those of desktop computers. Suddenly Microsoft Office wasn’t the obvious choice anymore. That’s why part 4 of our Google for Real Estate series covers Google Drive, one of the best programs to store and create documents. Here you’ll find out what it can do, where you can get it, how it can advance your business, and more. Continue reading

Community Videos: Put the Spark Back in Your Business

HDC_Guigeure_Jones_Blog_2666_1200x600.jpgEvery real estate agent knows that their town is the absolute best place to live. As an agent, you know pretty much everything happening in your community and are always ready to offer recommendations on the best place to eat, best place for coffee, best theatre, and the best park. You know how special your community is, and as a real estate agent you have an incredible opportunity to share that information with the world. One way to share your passion for your community is with videos. Continue reading