Get Ready to Celebrate Hispanic Heritage Month

HDC_Hispanic_Heritage_Blog_2850_1200x600September 15th through October 15th each year is Hispanic heritage month, a time to celebrate and pay tribute to the generations of Hispanic Americans who have influenced and enriched our history, culture, and communities. With September 15th fast approaching, now is the time to start thinking about how you can get involved. Continue reading

The Most Important Rooms in Your Listing

HDC_Staging_Blog_2846_1200x600I live in a small apartment complex where the layout of each unit is almost identical. Despite this, each home is entirely unique because of the way the occupants have furnished and decorated their homes. Some feel large because of the utilitarian furnishings, while others seem more modestly proportioned because of the comfortable, overstuffed furniture. Some are filled with warm, earthy tones that make you feel at home. Others invite a more modern feel with eye-popping splashes of color. Each apartment is completely unique even though underneath the individual furnishings, each unit is the essentially the same. Continue reading

How Your Website Can Help You Overcome the “Lack of Leads” Challenge

HDC_Sesso_recap_Blog_2763_1200x600During a recent Secrets of Top Selling Agents webinar, we polled agents about what their single greatest challenge was. Most agents answered, “getting enough new leads to generate the sales I want.” If this is an issue for you, too, and you want to overcome the lack-of-leads challenge, be sure to watch Homes.com National Speaker and Sales Director Joe Sesso’s webinar “Unlocking the Power of Homes.com.”

While there are many lead sources available to enterprising agents, a company or personal website is one of the best. To create a successful real estate website, you must have two components: good design and strong SEO. As Sesso noted, “If your site looks old, if it looks outdated, if it’s got broken links on it, if it’s not operating properly, it’s not [creating] a good impression.” Your website is representing your business all day, every day, creating first impressions with potential clients. Make sure these impressions are positive! Continue reading

Step up to the Plate and Recruit a World-Class Team

SOTSA_Remley_Colburn_Blog_2745_1200x600“To be a team leader,” according to James Colburn, “you need to be a rainmaker, a haymaker, a leader.” Your team “can be as little as you and your assistant” or include a full roster of players. Discover who to recruit for your team with tips shared by Jim Remley and James Colburn in a recent Secrets of Top Selling Agents webinar taken from their upcoming book, Teamify. As you start planning, keep in mind that according to Remley, “This isn’t going to start from day one; of course, this is going to be a build-out.” Continue reading

What It Takes to Convert Facebook Leads

HDC_Brown_Recap_Blog_2723_1200x600.jpgIf you are one of the hundreds of thousands of real estate agents who were told to avoid talking about politics, religion, or other “controversial issues,” Leigh Brown, author of Outrageous Authenticity, international speaker, and broker/owner of Leigh Brown and Associates RE/MAX Executive Realty wants you to know that “When you let consumers know that you have opinions and who you are at your core: what your values are, what makes you different, they’re so much more likely to hire you.” This authenticity is especially crucial to convert Facebook leads; “people do not go to Facebook looking for houses…the consumer wants you.” Find out how to win leads on Facebook in “Facebook for Sellers” at SecretsofTopSellingAgents.com, and find Brown’s Facebook follow-up strategy below! Continue reading