How Your Website Can Help You Overcome the “Lack of Leads” Challenge

HDC_Sesso_recap_Blog_2763_1200x600During a recent Secrets of Top Selling Agents webinar, we polled agents about what their single greatest challenge was. Most agents answered, “getting enough new leads to generate the sales I want.” If this is an issue for you, too, and you want to overcome the lack-of-leads challenge, be sure to watch Homes.com National Speaker and Sales Director Joe Sesso’s webinar “Unlocking the Power of Homes.com.”

While there are many lead sources available to enterprising agents, a company or personal website is one of the best. To create a successful real estate website, you must have two components: good design and strong SEO. As Sesso noted, “If your site looks old, if it looks outdated, if it’s got broken links on it, if it’s not operating properly, it’s not [creating] a good impression.” Your website is representing your business all day, every day, creating first impressions with potential clients. Make sure these impressions are positive! Continue reading

Step up to the Plate and Recruit a World-Class Team

SOTSA_Remley_Colburn_Blog_2745_1200x600“To be a team leader,” according to James Colburn, “you need to be a rainmaker, a haymaker, a leader.” Your team “can be as little as you and your assistant” or include a full roster of players. Discover who to recruit for your team with tips shared by Jim Remley and James Colburn in a recent Secrets of Top Selling Agents webinar taken from their upcoming book, Teamify. As you start planning, keep in mind that according to Remley, “This isn’t going to start from day one; of course, this is going to be a build-out.” Continue reading

What It Takes to Convert Facebook Leads

HDC_Brown_Recap_Blog_2723_1200x600.jpgIf you are one of the hundreds of thousands of real estate agents who were told to avoid talking about politics, religion, or other “controversial issues,” Leigh Brown, author of Outrageous Authenticity, international speaker, and broker/owner of Leigh Brown and Associates RE/MAX Executive Realty wants you to know that “When you let consumers know that you have opinions and who you are at your core: what your values are, what makes you different, they’re so much more likely to hire you.” This authenticity is especially crucial to convert Facebook leads; “people do not go to Facebook looking for houses…the consumer wants you.” Find out how to win leads on Facebook in “Facebook for Sellers” at SecretsofTopSellingAgents.com, and find Brown’s Facebook follow-up strategy below! Continue reading

Three Tips for Agents Who Want to Open Their Own Brokerage

“It was never my dream to work for a real estate company for the rest of my life.”—Stacie Perrault Staub

HDC_Staub_Recap_Blog_2690_1200x600.jpgWas it the idea of promoting someone else’s brand, working around someone else’s schedule, and splitting your commission that encouraged you to pursue a career in real estate? Probably not. Working for an established brokerage is a great way to get started in real estate, but it’s rarely the end goal of aspiring agents.

In a recent Secrets of Top Selling Agents webinar, Stacie Perrault Staub, founder and owner of West & Main Homes and the brain behind the popular Genuine Hustle conferences, shared her tips to start your own real estate brand. Watch the free webinar “Launching a Real Estate Brand from Scratch” for more information, or find our three tips from the webinar below! Continue reading