The BOLT System, created by Charles J. Clarke, provides guidance and tips on closing sales, generating leads, and negotiating terms based on an individual’s specific characteristics. BOLT stands for bulls, owls, lambs and tigers, each of which represents a particular type of personality that people have.
In case you missed the first edition of this four part series, Homes.com discussed the best ways to manage your relationship and tailor your marketing strategy for straightforward and control seeking “bull” clients. This time around, you’ll be gaining insight into the minds of clients with the “owl” personality. Continue reading
Social media has become a go-to resource for buyers and sellers during their home search, so it comes to no surprise that 9 in 10 Realtors are marketing their business there (NAR). Furthermore, just over three-quarters of real estate professionals say that they are comfortable with their use of these social networks (NAR). As your competition continues to become more socially savvy, it’s becoming even more difficult to capture and retain the attention of your audience on these networks.
So how do you set your business apart in the noisy world of social media? The answer is consistent online branding. Continue reading
Have you ever wondered why some of your clients are far easier to work with than others? Or maybe you’ve found that some of your real estate marketing and sales tactics tend to work better with certain clients, but not so well with others. Every client is going to want something different out of their homebuying experience, and the way you interact with each of them should be tailored to meet those expectations. Understanding what makes these soon to be homeowners “tick” can give you a better idea of how to position your business as a valuable resource.
The BOLT System, created by Charles J. Clarke, provides guidance and tips on closing sales, generating leads and negotiating terms, based on an individual’s specific characteristics. BOLT stands for bulls, owls, lambs and tigers, each of which represents a particular type of personality that people have. Homes.com will be examining each of these character traits to highlight how you can use them to create a more positive experience for the clients that fit under each category. Continue reading
The way today’s buyers conduct their search for a home has completely changed. No longer are they spending their days driving from neighborhood to neighborhood searching for open house and for sale signs, instead they are spending the majority of their time online. In fact, 90% of home buyers search online during their home buying process (NAR). Since this is one of the biggest financial decisions of their lives, they aren’t jumping on the first listing that catches their eye. In fact, half of people begin their formal home search 6-12 months in advance, with about three-quarters starting within a year of purchase (Google). This time is being used for more than finding the perfect place to call home, as they are also spending an extensive amount of time researching the perfect agent to work with.
Google recently conducted a study to uncover search trends of consumers online, during which they found that 66% of users researched prospective agents extensively online prior to work with them. While this can be a good thing for agents who have been proactively building a strong online reputation, it can be detrimental to those who haven’t. This makes identifying your audience, discovering where they doing their research and maximizing your presence there a critical part of growing your business. Continue reading
It’s a great time to be partnered with Homes.com, as we are excited to announce the release of the new Youtility for Real Estate- a practical marketing guide for real estate professionals. That’s right! Homes.com and ForRent.com have partnered up with Jay Baer, New York Times best-selling author and digital marketing expert, to bring you an invaluable guide for ramping up all aspects of your real estate marketing and content strategies. What’s even more exciting is the fact that Homes.com’s very own social media marketing expert, Erica Campbell Byrum, has been handpicked by Baer as co-author to this new book!
According to Baer, Youtility is marketing that people cherish instead of merely tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter—marketing that is genuinely useful.
Find out how you can build trust among customers and dominate your market by creating compelling and useful real estate marketing content, while also uncovering ways to set your business apart from the competition by providing true value to your clients and prospects. So whether it’s strengthening your social media strategy or keeping up with what your community is talking about, you can learn about it in Youtility for Real Estate! Continue reading