The way today’s buyers conduct their search for a home has completely changed. No longer are they spending their days driving from neighborhood to neighborhood searching for open house and for sale signs, instead they are spending the majority of their time online. In fact, 90% of home buyers search online during their home buying process (NAR). Since this is one of the biggest financial decisions of their lives, they aren’t jumping on the first listing that catches their eye. In fact, half of people begin their formal home search 6-12 months in advance, with about three-quarters starting within a year of purchase (Google). This time is being used for more than finding the perfect place to call home, as they are also spending an extensive amount of time researching the perfect agent to work with.
Google recently conducted a study to uncover search trends of consumers online, during which they found that 66% of users researched prospective agents extensively online prior to work with them. While this can be a good thing for agents who have been proactively building a strong online reputation, it can be detrimental to those who haven’t. This makes identifying your audience, discovering where they doing their research and maximizing your presence there a critical part of growing your business. Continue reading
It’s a great time to be partnered with Homes.com, as we are excited to announce the release of the new Youtility for Real Estate- a practical marketing guide for real estate professionals. That’s right! Homes.com and ForRent.com have partnered up with Jay Baer, New York Times best-selling author and digital marketing expert, to bring you an invaluable guide for ramping up all aspects of your real estate marketing and content strategies. What’s even more exciting is the fact that Homes.com’s very own social media marketing expert, Erica Campbell Byrum, has been handpicked by Baer as co-author to this new book!
According to Baer, Youtility is marketing that people cherish instead of merely tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter—marketing that is genuinely useful.
Find out how you can build trust among customers and dominate your market by creating compelling and useful real estate marketing content, while also uncovering ways to set your business apart from the competition by providing true value to your clients and prospects. So whether it’s strengthening your social media strategy or keeping up with what your community is talking about, you can learn about it in Youtility for Real Estate! Continue reading
How are you connecting with your community? Positioning yourself as the local expert will not only help grow your business by making it easier to reach local buyers, sellers and renters, but it will give you a step up on your competition. Staying top of mind is one of the best ways to become the go-to real estate professional, but this can only be done if you have the right strategies and tools at your disposal . Luckily, Homes.com has put together a few tips and tricks that will surely put your business where local consumers are looking most and will give you inspiration for everything you need to take your business to the top!
To discover even more ways to become the local real estate in your community download the Homes.com “Rise to the Top: Be the Local Expert” eBook today!
A recent Google survey found that 72 percent of mobile users say it’s important that websites are mobile friendly. The same survey also found that 70 percent of mobile users say they are more likely to revisit a mobile friendly site. The demand for accessing information when and where we want it is at an all time high and if you don’t have a website that adapts to mobile devices, then you are missing out on valuable opportunities to connect with on-the-go buyers, sellers and renters searching for a real estate professional to work with in your area. Continue reading
According to the most recent Homes.com Local Market Index Reports, 95 out of the top 100 markets have posted monthly gains over a three month average. This, along with spikes in traffic and leads on Homes.com, serves as evidence that national housing market conditions are improving and more home buyers are feeling comfortable about coming to market.
With ninety percent of home buyers starting their search online (NAR), it’s critical to have a partner that will expose your business to these potential clients. According to Omniture SiteCatalyst, the number of monthly visits in July searching for properties on Homes.com rose from 14.5 million to just over 17.5 million over the same month last year, a 22% increase! What’s more is that Homes.com has sent real estate professionals over 318,000 leads during July 2014 (Homes.com Internal Tracking). Continue reading