3 Ways to Connect with More Local Buyers

As a real estate professional, a big part of your job is keeping up with the local community. This is especially important when working with prospective clients who are new to your area. Connecting with these potential buyers and showing them the best parts of your community can be the difference between making or losing a sale.

According to NAR, 69% of home shoppers who take action on a real estate website begin by typing a local search term into a search engine. This shows that homebuyers care about finding homes in specific areas. In real estate, becoming the local expert and being able to provide local information to potential buyers are both great ways to increase your value as an agent. Here are three ways to form connections with these local consumers and those looking to move into your area. Continue reading

Who is Vouching for You Online?

“You’re gonna like this guy. He’s all right. He’s a good fella. He’s one of us.” Henry Hill Goodfellas 1990

How many of your closed clients in the last 12 months gave you an online review? If your answer is “none” or “I don’t know,” then you are missing out on a huge opportunity to be proactive in getting those referrals that your business depends on.  Yes, I said referrals. That is what an online endorsement is becoming. No, it’s not as direct as what you think of as a “traditional” referral, but in some ways it can be even more valuable. Continue reading

This is Why Rentals Will Put More Cash in Your Pocket

Your goal as a real estate professional is to help your clients through the buying or selling process and to make money of course. But what if there was a way to get cash in your pocket now AND set yourself up for even more in the future? Getting involved rental properties may not yield the same return as the commission from a sale, but getting your “foot in the door” with these future buyers can set you up for serious success in the future and here’s why.

According to Freddie Mac, the single-family rental market has expanded 16 percent (about 3 million units) since 2007. Now, around 11 million single-family homes across the country are now occupied by renters. What does this mean for you? The single family rental market tends to have an information gap, so as a smart agent you can facilitate a connection between renters and landlords. Not only will you position yourself as a valuable resource to both the landlord and tenant, but you’re also creating a relationship that can later convert to your core business of buying and selling. Continue reading

FAA Finally Approves Drones for Real Estate: Will it be Worth Your Time?

Drones have stirred up quite a buzz in the real estate marketing world, but there have been a lot of unanswered questions regarding how they can be used. That is until recently, when the Federal Aviation Administration (FAA) released a twenty-six-page docket that grants REALTORS® the right to use drones on a case-by-case basis.

In order to legally use one of these unmanned aircraft systems (UAS) for commercial purposes, you must have the expressed permission of the FAA. As of January 2015, only 12 out of the 214 commercial entities that have applied for one of these exemptions have been approved.  Continue reading

4 Tips for Marketing to Clients Using the BOLT System: Part 4- Tigers

Homes.com BOLT system marketingThe BOLT System, created by Charles J. Clarke, provides guidance and tips on closing sales, generating leads, negotiating terms, and marketing based on an individual’s specific characteristics. BOLT stands for bulls, owls, lambs and tigers, each of which represents a particular type of personality that people have.

Homes.com has already shared everything you need to know when working with clients who have a bull, owl or lamb personality. This time around, you’ll be gaining insight into working with clients who fall under the tiger category. Tigers can be fun to work with because they are fun loving, excitable and optimistic. But like any personality they do have a downside and with tigers, it’s that they tend to be late and are generally disorganized. Continue reading