A long time ago, on a social media site far, far away, there were no ads and minimal business presences. Facebook was meant for college students to connect with one another, not for Amazon to place retargeting ads to get you to buy the extra-large box of paper towels in bulk (amiright?). Yes, I fondly remember the good-ole days. But we must change and evolve, right? Stay relevant, reach wider audiences, and of course, convert traffic! How can all this be done? The answer is simple: Facebook Advertising. I’m going to show you just how powerful Facebook ads can be for your business by showing you what a page without Facebook ads will look like and it’s inevitable future, as well as a page thriving with Facebook ads.
There are dozens of ways to generate leads for your business. One very effective method is geographic farming, a long-term lead generation strategy in which you focus primarily on a specific market or area from which you will solicit most of your business. Once you’ve established your brand identity and built relationships with those in your chosen community, the benefits of this approach are tremendous. Instead of weaving your way back and forth across your city each day on showings and listing appointments, you can simply hop over a few streets to your next client, cutting down on commute time and travel costs while also freeing up time for other lead-generating and lead-converting activities. Continue reading
In terms of originality and bringing something fresh to social media, Snapchat is the clear winner! With their fun face filters, integration of personal Bitmojis (more on that later), and disappearing content, it’s easy to see why established social networks like Instagram and Facebook Messenger would want to get in on the hype! Today, we will explore each of these social services, list their pros and cons, and see which one may have the most ROI for you. Let’s dive in! Continue reading
Real estate agents either love or hate working with FSBO listings, and due to the internet, advice on selling homes is more accessible than ever before. Despite this, only 8% of home sales in 2016 were FSBO (2016 NAR Profile of Home Buyers and Sellers), the lowest percentage of FSBO transactions since before 1981.
One possible explanation for this decrease is how complicated and time-consuming real estate transactions can be. Despite an owner having all the necessary forms, documents, contracts, and disclosures, the nuanced nature of the forms can make correctly completing them a challenge. Finding a buyer can also be difficult if the seller isn’t readily available to conduct showings due to work, family-duties, or any of the other things that compose ordinary life. And then when they do find a buyer, FSBOs have a median selling price of only $185K, compared with the agent assisted median of $245K (2016 NAR Profile of Home Buyers and Sellers). Continue reading
You know it. I know it. Everyone knows it…you’re supposed to sell the “benefits” of your listings, not the “features,” but that’s easier said than done. Anyone can slap together a description for the “4 bed 2.5 bath home for sale with huge deck and great view.” It takes a bit more effort to describe the listing in a way that resonates with a potential buyer by recommending they, “Abandon busy city-living and envision yourself basking on your generously sized deck, enjoying a view most people can only dream of! Make the ‘possibilities’ realities with this spacious 4 bed, 2.5 bath home!” If you want your ads to show this liveliness and passion, read on to discover how you can transform them! Continue reading