4 Tips for Marketing to Clients Using the BOLT System: Part 4- Tigers

Homes.com BOLT system marketingThe BOLT System, created by Charles J. Clarke, provides guidance and tips on closing sales, generating leads, negotiating terms, and marketing based on an individual’s specific characteristics. BOLT stands for bulls, owls, lambs and tigers, each of which represents a particular type of personality that people have.

Homes.com has already shared everything you need to know when working with clients who have a bull, owl or lamb personality. This time around, you’ll be gaining insight into working with clients who fall under the tiger category. Tigers can be fun to work with because they are fun loving, excitable and optimistic. But like any personality they do have a downside and with tigers, it’s that they tend to be late and are generally disorganized. Continue reading

4 Tips for Marketing to Clients Using the BOLT System: Part 3- Lambs

Untitled-3The BOLT System, created by Charles J. Clarke, provides guidance and tips on closing sales, generating leads, marketing strategies and negotiating terms based on an individual’s specific characteristics. BOLT stands for bulls, owls, lambs and tigers, each of which represents a particular type of personality that people have.

If you’ve kept up with this four part series, then you’re already aware of the best ways to work with control seeking bulls and methodical owls. This time around, Homes.com will give you the inside scoop on how to best manage your relationship with clients that fall under the “Lamb” persona. Continue reading

4 Tips for Marketing to Clients Using the BOLT System: Part 2- Owls

HDC_BOLT_System_Tips_Part_2_1936The BOLT System, created by Charles J. Clarke, provides guidance and tips on closing sales, generating leads, and negotiating terms based on an individual’s specific characteristics. BOLT stands for bulls, owls, lambs and tigers, each of which represents a particular type of personality that people have.

In case you missed the first edition of this four part series, Homes.com discussed the best ways to manage your relationship and tailor your marketing strategy for straightforward and control seeking “bull” clients. This time around, you’ll be gaining insight into the minds of clients with the “owl” personality. Continue reading

Why Consistent Branding Connects You with More Clients

hero_studio_537nSocial media has become a go-to resource for buyers and sellers during their home search, so it comes to no surprise that 9 in 10 Realtors are marketing their business there (NAR). Furthermore, just over three-quarters of real estate professionals say that they are comfortable with their use of these social networks (NAR). As your competition continues to become more socially savvy, it’s becoming even more difficult to capture and retain the attention of your audience on these networks.

So how do you set your business apart in the noisy world of social media? The answer is consistent online branding. Continue reading

4 Tips for Marketing to Clients Using the BOLT System: Part 1- Bulls

BULLSFINALHave you ever wondered why some of your clients are far easier to work with than others? Or maybe you’ve found that some of your real estate marketing and sales tactics tend to work better with certain clients, but not so well with others. Every client is going to want something different out of their homebuying experience, and the way you interact with each of them should be tailored to meet those expectations. Understanding what makes these soon to be homeowners “tick” can give you a better idea of how to position your business as a valuable resource.

The BOLT System, created by Charles J. Clarke, provides guidance and tips on closing sales, generating leads and negotiating terms, based on an individual’s specific characteristics. BOLT stands for bulls, owls, lambs and tigers, each of which represents a particular type of personality that people have. Homes.com will be examining each of these character traits to highlight how you can use them to create a more positive experience for the clients that fit under each category. Continue reading