3 Tips for a Rockin’ Rental Portfolio

Rock Your Rental Portfolio with Tips from Homes.comWhether it’s low maintenance costs, access to amenities or the uncertainty of committing to a mortgage, more and more people are starting to realize the benefits of renting. In fact, the National Association of Realtors found that five to six million new rental properties will be created within the next ten years. Working with these renters can offer real estate professionals a unique opportunity to grow your referral network, establish relationships with future buyers and ensure long term wealth. Here are three helpful tips that will help you build your rental portfolio by better marketing your rental properties, so that you can start taking advantage of this growing market! Continue reading

3 Tips to Connect with Empty Nesters

Connecting with Empty NestersEmpty nesters are no longer working 40 hours per week, but they are finding plenty of ways to keep themselves busy during their retirement years. As a real estate professional, you need to be mindful of this demographic because they create many opportunities for you to grow your business. Whether they are looking for an investment property, a rental property or maybe just want to downsize because their kids have moved out, you should be there to provide them with the help they need!

For real estate professionals who have grown accustomed to targeting local buyers and sellers online, working with seniors that may not be as technically inclined may be a big change of pace for you. Here are three tips to connect you with empty nesters and help them with their real estate needs. Continue reading

10 Ways to Make the Most of Every Lead: Part 2

10 Ways to Capitalize on Every Lead with Homes.comAre you looking for a way to double your business in 12 months? Last week, Homes.com highlighted the first five tips for better lead generation that Bob Corcoran offered during the Secrets of Top Selling Webinar, “10 Best Practices for Converting Online Leads.”

The first round of tips stated that if you want to make the most out of every lead, you must always follow up immediately, make your emails count, take advantage of video, stay in constant contact and stay balanced. This time around, Homes.com wants to share the last five tips offered by Corcoran that will surely help grow your business! Continue reading

8 Steps to Maximize Your Online Reputation

How to Build and Protect Your Online Brand - Homes.comWarren Buffett once said, “It takes a lifetime to build a reputation and only 15 minutes to destroy it.” This couldn’t be truer in today’s interconnected world, which makes managing your reputation more important than ever.

Ninety percent of home buyers start their search online and seventy percent of them say they trust online reviews as much as personal recommendations (BrightLocal), so what are you doing to build and protect your online reputation?

Here are 8 steps to create the ultimate strategy for building and maintaining your online reputation: Continue reading