Heat Up Cold Leads This Summer

HDC_Old_Leads_Blog_2802_1200x600Do you have a list of hot leads that went cold over the winter? Now that summer is here and people are thinking about moving again, this is the perfect time to heat those old leads back up.

If you want to be a successful agent, you must be persistent about reaching out and connecting with your prospects regularly. Letting leads go “cold” costs your business time and money which shouldn’t be wasted, so now it is time to follow up! However, you can’t simply reach out to an old lead and ask them if they’re ready to buy. Your strategy needs to be a little more polished than that and with just a few tips, you will be ready to reconnect with old leads. Continue reading

12 Proven Real Estate Lead Generation Sources

HDC-Be-Productive-2592If you want to be a successful real estate agent, you’re going to consistently have a million and one jobs needing attention. You’ll have showings, contracts, business lunches, people wanting real estate advice—and they’re going to want it for free. You’ll need to deal with things like taxes, health insurance, and keeping your car spotless for clients. If you have your own office, you have to keep up with insurance and utilities and remember to order ink for the printer. And even with all that covered, you still have to go out and generate leads.

Lead generation can be hard work, and it’s discouraging when that work doesn’t appear to produce results. However, because you know that feeding leads into your funnel is one of the most important tasks on your to-do list, you keep doing it. In a recent Secrets of Top Selling Agents webinar, Dirk Zeller, CEO of Real Estate Champions recommended several ways to generate leads more efficiently. Here, we’ve taken those recommendations and expanded on them with tips and tricks relating them to you. Continue reading

Four Simple Ideas for Creating Lead-Generating Videos

HDC-Video-Marketing-Blog-2501Imagine if you could get face-time with your clients before even meeting them. You could answer their questions, show them a couple properties, and form a connection with them before shaking their hand. Video marketing helps to put you in front of potential clients and allows you to build a foundation of trust and familiarity, while creating an emotional connection.

There are many benefits that come with using video in your marketing efforts – social media sites push videos to the top of network feeds, live-video streaming is gaining popularity, and modern internet users are looking for more involved ways to connect online. According to a recent survey, 85% of buyers and sellers want to work with an agent who uses video as part of their marketing efforts. Here are four ways you can use video to connect with more consumers, generate more leads, and build your business. Continue reading

Lead Generation, Cultivation, and Conversion [FREE Webinar]

Join us on Wednesday, June 1st for a special RISMedia “Broker Best Practice” webinar, All About Leads: Generation, Conversion and Everything in Between, where you can learn all about leads from generation to conversion. This webinar will be diving deep into the different stages of capturing and converting leads, as well as offering a technological perspective from top experts in the field.

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Hear great tips from lead generation masters like Anthony Marguleas, owner of Amalfi Estates, Mark Seiden, CEO of the Mark Seiden Real Estate Team, along with Homes.com’s own national speaker, Joe Sesso.

Availability for this free webinar is extremely limited, so be sure to register to reserve your seat now!

10 Ways to Make the Most of Every Lead: Part 2

10 Ways to Capitalize on Every Lead with Homes.comAre you looking for a way to double your business in 12 months? Last week, Homes.com highlighted the first five tips for better lead generation that Bob Corcoran offered during the Secrets of Top Selling Webinar, “10 Best Practices for Converting Online Leads.”

The first round of tips stated that if you want to make the most out of every lead, you must always follow up immediately, make your emails count, take advantage of video, stay in constant contact and stay balanced. This time around, Homes.com wants to share the last five tips offered by Corcoran that will surely help grow your business! Continue reading