Local Housing Market Gains Continue with 6 New Markets Achieving Full Price Recovery!

It’s that time again! The most recent Homes.com Local Market Index Reports are in and there’s a lot to discuss, so let’s get to it! There was a slight increase during February in the number of housing markets that have achieved a complete price recovery since our last report.

Six new markets can now say that the impact of the housing bust is a thing of the past, half coming from the top 100 metro areas and the other from the list of top midsize markets. The major metro areas include Salt Lake City, UT, Albany-Schenectady-Troy, NY, and Chattanooga, TN-GA, while Joplin, MO, Columbia, MO and Thomasville-Lexington, NC represented the top midsized markets. All six of these markets have now achieved rebound percentages exceeding 100 percent, so real estate professionals and homeowners in those areas should be on the lookout because property values should increase with the continued recovery! Continue reading

Tell Buyers and Sellers to ‘Keep Calm’ With These Customizable Graphics!

Looking for a unique way to stay top of mind? Well “keep calm” because Homes.com has you covered! Add some flair to your proposals and real estate marketing materials while capitalizing on the latest catch phrase by downloading and customizing Homes.com’s ‘Keep Calm’ graphics!

As a real estate professional, you know the home buying process can be stressful for buyers and sellers. These handy materials serve as a friendly reminder that they can ‘Keep Calm’ and rely on you, the local expert, to help them with all of their real estate needs. Continue reading

The Move-Up Buyer: Educating Your Clients About Home Equity

The stars are aligned for a good year for move-up buyers. They are playing a major role in the cash sales that dominated real estate transactions in the second half of 2013 and now account for more than half of all sales. High demand for entry-level homes and relatively low prices for mid- to upper-level properties are creating a positive climate for this segment, which is so critical to the health of the real estate economy.

As a real estate professional, it is important that you know how to market to your clients who happen to be move-up buyers. Continue reading

Negative Equity: How You Should Address It with Your Clients

When working with clients who plan to purchase a home while attempting to sell their current one, it is imperative to educate them on how to be freed from negative equity. As a real estate professional, it is your job to guide your clients in the direction that would serve to be the most beneficial and rewarding in the long run. According to Steve Cook, managing editor of Real Estate Economy Watch, the year began with inventories only 2% above where they were a year ago; the stage could be set for a repeat of last year’s dramatic inventory shortages if sellers don’t feel that this is a good time to sell.

If your client is unsure of the equity they have in their current home, direct them to a Home Equity Calculator, which will determine an amount based on factors, such as market value of the home, current mortgage balance, and marketability. Continue reading

Keeping Up with Consumer Trends: YOUniverse

Homes.com has been keeping an eye on consumer trends that may affect what your clients and prospects look for in a home. We’ve already discussed how status seekers are looking for guilt-free products that reduce their impact on the environment, and this time around, we want to shed some light on another trend called “YOUniverse.”

The key thing to remember about society’s YOUniverse trend is that everything’s about them! These types of consumers expect a high level of customization, involvement, personalization, and instant gratification, more than any other type of consumer.  Continue reading