Free Webinar with Dave Liniger – “The Changing Marketplace: Dealing With a Seller’s Market”

Everyone knows the market is changing, but are you doing everything you can to adapt and stay ahead of the curve? In this free webinar, discuss strategies and trends in the housing market with one of the real estate industry’s top professionals, Dave Liniger, Chairman and Co-Founder of RE/MAX, LLC.

Join us on May 22nd at 1pm, for “The Changing Marketplace: Dealing With a Seller’s Market.” a FREE Secrets of Top Selling agents webinar presented by Dave Liniger. Gain valuable insight and learn tips on growing your business in a low-inventory seller’s market.

As always the webinars are FREE but space is limited so we recommend you register today!.

 

About Dave Liniger

Dave Liniger is the visionary leader of RE/MAX, the Denver-based global real estate franchise he co-founded with his wife Gail in 1973. He is respected internationally for his vast knowledge of the real estate industry and influence on housing policy. At the height of the recession, Dave pushed for reform of governmental policies to speed up the housing recovery. He is widely credited with improving the careers of real estate agents by creating an influential business model combining the maximum commission concept with a host of support services. Dave is a strong advocate of advanced training and education.

The Happiest Job in America!

Homes.com

On a scale of 1-10, how happy does being a real estate professional make you?

Forbes Magazine recently published an article detailing the happiest and unhappiest jobs in America. Can you guess what topped the list for happiest working people in the country?

That’s right — real estate agents!

According to this article (whose findings are based on the results of employee-generated reviews from 2012)  meeting clients and prospects at open houses and helping people find their dream homes really does bring a smile to your faces.

The number one reason why real estate professionals are so happy? According to the article, it’s because we’re currently in a seller’s market which means the cost of advertising and marketing is low, while commissions are high.

To read the article in its entirety, click here. And

Happy Friday!

Open House Weekend

Homes.com

What are you doing this weekend? Are you holding or attending an open house? If so, you’re not alone! This weekend, April 20th and 21st, is Nationwide Open House Weekend 2013!

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Offer your Clients a Friendly Spring Cleaning Guide

Communication is the key with referrals and we have another reason for you to reach out to old and new potential clients this spring. Homes.com and ForRent.com have created a new consumer resource, Spring Into The Dream – Your Ultimate Guide to Cleaning & Organizing Your Home!  Download, customize with your branding on the cover, and share during your next tour or open house or email to your networks.

The sunshine encourages open shades, bright colors, but also requires us to tend to the little areas that have been neglected (i.e. dust bunnies) during the darker, cold months. Help your clients renew their abode with fresh ideas for cleaning and organization.  It supplies the perfect amount of tips and tricks to have your clients’ homes ready for the spring, and possibly to even list with you!  Spring into the Dream with Homes.com and download your editable guide today!

Springtime Staging Mistakes You Don’t Want to Make

The buying market is competitive and with that comes first impressions. Real estate pros can make a solid first impression with fresh staging techniques for open houses, showings and those ever important property photos and videos (i.e. a picture says a thousand words).

Successful staging can make the difference between a property that moves off the market quickly or one that extends past your listing agreement and gets in another agent’s hands. Homes.com also knows that while staging isn’t the only factor that sells a home, these staging “Do’s and Don’ts” could help or harm the sale of the home.

Spring Staging DO’s and DON’Ts:

1. DO NOT cover up any structural problems or areas that need repair.
DO encourage the seller to take care of these items as soon as possible. If these issues remain “as is” for the sale, be open about it and don’t brush it under a colorful rug (pun intended). This is misleading and in many states this could be seen as fraud and misrepresentation.

2. DO NOT decorate to your own personal style.

DO stick with simple ideas. Look at magazines and use Pinterest as a guide even, because you want each buyer to see that living room or kitchen with their personality.  If they are overwhelmed with the seller’s style, imagining themselves in the home will be a struggle. Stay simple, avoid eclectic furniture, faux finishes and minimize personal photos as well.

3. DO NOT forget about the unseen areas.
DO remember to stage closets, kitchen storage, pantries, even the garage if you can. Buyers want to see these areas to evaluate how they will put them to use and that cannot be done when they are stuffed with clutter. Some of these areas can be difficult to de-clutter especially when you have a family living on site, so discuss the reasons behind this and offer your help. A referred agent is one that goes above and beyond – be the agent that helped your clients stage their closets and other storage areas. 

4. DO NOT give the impression that some of the staging items convey with the property. For instance, you change the porch light to something more savvy or placed bamboo shades in a home that will be sold with bare windows.
DO tell the buyers what items do and do not convey with the home. This will avoid confusion at closing and serve as great conversation pieces as you interact with buyers during the property tour.

5. DO NOT let driveway cracks and oil spots remain.
DO attempt to fix these areas as they make the property look unpolished and could potentially be a safety hazard. An oil mark can really hold your attention regardless of the beauty of the home so be sure not to track dirt or oil through the home as it could also appear in property photos.

Share your successful staging tips and experiences on our Facebook page!  We hope these tips guide your spring staging objectives and support your potential buyers in imagining themselves in your listings this spring!