Category Archives: SEO

Five Reasons Why Google+ is Heating up the Real Estate Social Scene

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Since social media has become an essential part of real estate marketing, choosing the right platform(s) has never been so important. More and more real estate professionals are turning to Google Plus, now the “world’s number two social network (Business Insider),” as their “go-to” social network!

Many sources are suggesting that attention is beginning to fade Facebook and that users are battling “Facebook fatigue” due to numerous privacy changes and the increased prevalence of sponsored content. Since Google is the most used search engine, email host, and data sharing platform for most internet users, it only makes sense to join Google Plus?   

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Homes.com Invading D.C. for Midyear NAR Conference!

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We’re almost halfway through 2013 and that means it’s time for one of the real estate industry’s largest events, NAR Midyear 2013!  Homes.com is very excited to head back to Washington, D.C. to attend the Midyear Conference that kicks off May 14 and runs through May 16.

So far 2013 has been shaping up to be a great year in the real estate industry, as consumer confidence rises now more than ever it is crucial for real estate professionals to connect with local consumers searching for homes in their local areas.

Visit Homes.com at booth #502 and be one of the first to learn how you can connect with buyers and sellers in your area with mobile local ads!

While you’re at the Homes.com booth, make sure you enter for a chance to WIN a VISA gift card! Also, stay up to speed on the action at MidYear by following our LIVE updates on Twitter via @HomesPro using #NARmidyear. See you there!!

 

[VIDEO] Master the iPad in 15 Minutes!

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Are you using your iPad to its fullest potential?  Working on the run has become second nature to most real estate pros and mobile devices such as the iPad have made this possible.  Jimmy Mackin, co-founder of Curaytor.com, and guest speaker for Homes.com at the 2012 NAR Conference,  presented his recommendations on how real estate professionals can maximize the iPad!  If you missed the live presentations at NAR, check out the video to see Mackin’s presentation “Mastering the iPad in 15 Minutes” to learn the ins and outs of using the iPad to your advantage!

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Offer your Clients a Friendly Spring Cleaning Guide

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Communication is the key with referrals and we have another reason for you to reach out to old and new potential clients this spring. Homes.com and ForRent.com have created a new consumer resource, Spring Into The Dream – Your Ultimate Guide to Cleaning & Organizing Your Home!  Download, customize with your branding on the cover, and share during your next tour or open house or email to your networks.

The sunshine encourages open shades, bright colors, but also requires us to tend to the little areas that have been neglected (i.e. dust bunnies) during the darker, cold months. Help your clients renew their abode with fresh ideas for cleaning and organization.  It supplies the perfect amount of tips and tricks to have your clients’ homes ready for the spring, and possibly to even list with you!  Spring into the Dream with Homes.com and download your editable guide today!

Give Your Brokerage a Boost!

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“The role of business is to get and keep customers.” - Jack Welch, the former head of General Electric.  Sounds obvious and simple yet not as easy as it sounds.  But there are simple ways that you can start to boost your brokerage business as well as the morale in the office. It’s an ongoing cycle – happy sales people means happy customers that convert to lifetime relationships and even referrals to grow your business.  REAL Trends released an article including practical tips from Stan Bishop, a Florida broker who provides coaching strategies in his program Broker Profitability: Building a Real Estate Empire.  He suggests incorporating the following recommendations today:

  • Think of your brokerage as a partnership. Treat your sales associates as customers and good things will happen.
  • Reward your staff. Consider your income on the company’s net along with bonuses to the members of the company for their contributions.
  • Develop a Strategy. Focus on growth by retaining the best agents, and recruiting talent. Combining these tactics can reduce overhead.
  • Empower Your Employees. Trust the people you hire to fulfill your company mission, while building a strong team together. Let them know you value them as part of your team.

Tell us what strategies you employ to keep your staff happy – comment here or post to our Facebook page.