Since the beginning of the social media era, individuals and businesses alike have embraced their online presence and shared their journeys for the world to see. However, 2017 proved a challenging year for many networks when several saw a decline in social use, especially among major players like Facebook and Twitter. Despite this trend, one social network has continue the climb upward: Instagram. Continue reading
Now more than ever, Realtors® are using Facebook ads to regain the social reach they lost to algorithm changes and drive traffic to their landing pages. However, with increased competition, simply running random ads isn’t enough anymore. To increase their effectiveness, sophisticated agents are creating sales funnels to weed out the weak, useless leads and find the qualified buyers and sellers. Continue reading
Technology has transformed the ways we communicate with clients. Today we have more channels available to us than ever: email, text, direct message on social media, and so on. Unfortunately, with each advancement, communication has become more impersonal and the use of chatbots and pre-recorded messages have made clients feel like they are talking to robots. Continue reading
Creating content is an important, but time consuming part of doing business online. Instead of spending hours trying to come up with blog and social topics, be on the lookout for a list of ideas from us each month that you can expand upon. Find February’s topics below to get started!
Creating content for your social channels can sometimes feel like a challenge. Between selecting the right image for your posts and thoroughly considering the text that goes with it, you are left wondering how to get your content maximum exposure and engagement. Continue reading