Get to Know Buyers, Sellers and Renters Better with Predictive Targeting


Have you noticed that Facebook is right on (or close to) the mark when it comes to products and services that appeal to your tastes? You begin to see ads based off of recent online searches and brand page suggestions that are similar to other brands you ‘Like’ and follow. You follow a person or brand on Twitter and receive a prompt to follow similar Twitter handles shortly thereafter. You’re leisurely perusing Pinterest and stumble upon a ‘Related Pin‘ amongst the content pinned by people and brands you’re following. This is Predictive Targeting at work! These prompts and suggestions aren’t based off of a simple hunch. Continue reading

3 Tips for Maximizing Your Time on Social Media

3 Social Media Tips from Homes.comSocial media marketing has really taken hold, and for the most part, real estate professionals get it. Posting statuses that are about more than just listings, connecting with other professionals in the area or staying up to date with what your followers are doing, these are all things that you know are important. What real estate professionals are really missing is a way to stand out from all the noise of social media.

Competing businesses, pictures of a new puppy or those addicting Buzzfeed articles all make up this noise that is distracting clients and prospects away from your business. Regaining their attention will require you to spend a lot of time building and maintaining your online reputation. Setting the time aside for this is crucial, but the busy schedules of real estate professionals can make it seem like a burden. This is why it’s important to have a strategy that allows you to make the most out of every minute spent on these social networks. With this in mind, here are 3 tips to maximize your time on social media. Continue reading

4 Ways to Offer a Helping Hand Online Offer a Helping Hand OnlineAs social media continues to evolve and grow, so does the variety of ways the medium is used. Brands and consumers use social media as a means to connect, promote, and convince. Why don’t more brands offer online help via their social channels? According to a study by Cohn and Wolfe in October 2013, only 5% of consumers in the UK and US believe big businesses are very transparent and honest. Continue reading

13 Tips for A Killer Online Reputation That You May Not Have Considered

Brand Building with Help from Social MediaEighty-one percent of customers reach out to friends and family on social networking sites for advice before purchasing products (Vocus). What people are saying about you online can make a world of a difference for your business, and social media is where most of this chatter begins and ends. This makes online reputation management a critical factor for growing your business.The good news is that if you have the right tactics, you can feel confident that what people are finding about you is contributing to the success of your business.

With that said, here are 13 tips to build a kickin’ online reputation! Continue reading

Are You Using Social Media the Right Way? Part 2

Using Social Media the Right Way with Homes.comWhether it’s at home, work or walking down the street, today’s consumer spends a lot of time scrolling through their favorite social media sites. In fact, social networking takes up over three hours per day for the average American user (Marketing Charts). This is why Gary Vaynerchuk, a social media expert and New York Times best-selling author, believes social media marketing is the best way for real estate professionals to connect with clients and prospects.

During his recent presentation in’s Secrets of Top Selling Agents webinar, “How to Use Social Media the Right Way,” Vaynerchuk explains how correctly using social media platforms will increase your business. Last week, highlighted the first few tips provided during this exciting educational session. This time around, let’s review some more golden nuggets that will help you become even more social savvy! Continue reading