9 Ways to Avoid Getting “Locked Up” in Facebook’s Jail

9 Ways to Avoid Facebook JailAccording to ActiveRain and Properties Online, 93% of social media traffic for Realtors comes from Facebook. So actively posting links to drive users back to your site, sending out Facebook messages to a group of your past clients and connecting with people who may be outside of your normal group of “connections” seems like standard practice right?

Well, if you’re doing any of these activities on a regular basis, then you could end up landing in “Facebook Jail.” What is Facebook Jail?  For a lack of better words, if in “jail,” Facebook can keep you from posting any links to your websites, blogs and any other site associated with your business anywhere on the platform. What you may find even more astonishing is that it can lead to your Facebook account being deleted entirely.

Here are 9 ways to avoid getting “locked up” by staying in the good graces of the fine folks at Facebook. Continue reading

Social Media Tips 2015 – Keep Up with Consumer Trends

Keep Up With Consumer TrendsHow are you using social media to help grow your business? The fast-paced world of social media is always changing, and it can make creating a successful social strategy somewhat difficult at times. Whether it’s being able to create the type of content that provides value to your audience or understanding the best ways to manage paid advertisements, it’s never been more important to be in-the-know when it comes to the current best practices of today’s most popular social networks.

You’ve put in the hours and laid the groundwork for your social pages. Once you’ve established your content strategy and looked at your page stats, you’ll have an idea of which posts are taking off. Now it’s time for the long game – how do you keep your social pages updated with fresh, consumer-friendly content? Keeping up with consumer trends can be tricky, but it’s not as difficult as some may think. To get you started, here are three ways to come up with fresh, quality posts. Continue reading

Social Media Tips for 2015: Measure Your Success

HDC-Social-Media-Tips-Success-2080How are you using social media to help grow your business? The fast paced world of social media is always changing and it can make creating a successful social strategy somewhat difficult at times. Whether it’s being able to create the type of content that provides value to your audience or understanding the best ways to manage paid advertisements, it’s never been more important to be in the “know how” when it comes to the current best practices of today’s most popular social networks.

“You can’t manage what you don’t measure.” This is as true today in the social media world as it was years ago. Back in the day, collecting the data you needed to come up with effective measurements was far more difficult than it is today. Continue reading

Social Media Tips for 2015: Start Investing in Paid Advertising

HDC_Social_Media_Tips_Step_5How are you using social media to help grow your business? The fast paced world of social media is always changing and it can make creating a successful social strategy somewhat difficult at times. Whether it’s being able to create the type of content that provides value to your audience or understanding the best ways to manage paid advertisements, it’s never been more important to be in the “know how” when it comes to the current best practices of today’s most popular social networks.

So why are you using social to begin with? Most real estate professionals will agree that at the end of the day it’s all about getting in front of more buyers and sellers to generate more business. But in the noisy world of social media and with almost all of your competitors trying to grab the attention of the same audience, how do you truly get your message heard? The answer is paid advertising and the value of this tool is growing exponentially. In fact, 65% of marketers increased their paid social media ad budgets in 2013 (Vizu). Continue reading

Social Media Tips for 2015: Engage and Grow Your Audience

What are you doing to engage and grow your audience?How are you using social media to help grow your business? The fast paced world of social media is always changing and it can make creating a successful social strategy somewhat difficult at times. Whether it’s being able to create the type of content that provides value to your audience or understanding the best ways to manage paid advertisements, it’s never been more important to be in the “know how” when it comes to the current best practices of today’s most popular social networks.

Once you’ve created your social networking accounts, and established a content strategy, it’s time to engage and grow your audience. However, this isn’t going to happen overnight. Developing your social audience is a long, but worthwhile process. While this step may seem daunting, here are a few steps to get started. Continue reading