Social Media Tips for 2015: Measure Your Success

HDC-Social-Media-Tips-Success-2080How are you using social media to help grow your business? The fast paced world of social media is always changing and it can make creating a successful social strategy somewhat difficult at times. Whether it’s being able to create the type of content that provides value to your audience or understanding the best ways to manage paid advertisements, it’s never been more important to be in the “know how” when it comes to the current best practices of today’s most popular social networks.

“You can’t manage what you don’t measure.” This is as true today in the social media world as it was years ago. Back in the day, collecting the data you needed to come up with effective measurements was far more difficult than it is today. Continue reading

Social Media Tips for 2015: Start Investing in Paid Advertising

HDC_Social_Media_Tips_Step_5How are you using social media to help grow your business? The fast paced world of social media is always changing and it can make creating a successful social strategy somewhat difficult at times. Whether it’s being able to create the type of content that provides value to your audience or understanding the best ways to manage paid advertisements, it’s never been more important to be in the “know how” when it comes to the current best practices of today’s most popular social networks.

So why are you using social to begin with? Most real estate professionals will agree that at the end of the day it’s all about getting in front of more buyers and sellers to generate more business. But in the noisy world of social media and with almost all of your competitors trying to grab the attention of the same audience, how do you truly get your message heard? The answer is paid advertising and the value of this tool is growing exponentially. In fact, 65% of marketers increased their paid social media ad budgets in 2013 (Vizu). Continue reading

Social Media Tips for 2015: Engage and Grow Your Audience

What are you doing to engage and grow your audience?How are you using social media to help grow your business? The fast paced world of social media is always changing and it can make creating a successful social strategy somewhat difficult at times. Whether it’s being able to create the type of content that provides value to your audience or understanding the best ways to manage paid advertisements, it’s never been more important to be in the “know how” when it comes to the current best practices of today’s most popular social networks.

Once you’ve created your social networking accounts, and established a content strategy, it’s time to engage and grow your audience. However, this isn’t going to happen overnight. Developing your social audience is a long, but worthwhile process. While this step may seem daunting, here are a few steps to get started. Continue reading

Social Media Tips for 2015: Establish a Content Strategy

Closeup on business woman writing on flipchartHow are you using social media to help grow your business? The fast-paced world of social media is always changing, and it can make creating a successful social strategy somewhat difficult at times. Whether it’s creating content that provides value to your audience or understanding the best ways to manage paid advertisements, it’s never been more important to be in-the-know when it comes to the current best practices of today’s most popular social networks.

“Content is King” is a phrase that has recently generated a lot of buzz in the real estate marketing world, but you may be wondering just how important this concept is for your business. According to a study performed by DemandMetric, content marketing costs 62% less than traditional marketing practices and generates about 3 times as many leads. Furthermore, website conversion rates are nearly 6 times higher for those who are creating valuable content compared to those who have yet to pick up on this trend (Inboundwriter). Continue reading

Social Media Tips for 2015: Be Everywhere They’re Looking

HDC_Blog_Image_2051How are you using social media to help grow your business? The fast paced world of social media is always changing and it can make creating a successful social strategy somewhat difficult at times. Whether it’s being able to create the type of content that provides value to your audience or understanding the best ways to manage paid advertisements, it’s never been more important to be in the “know how” when it comes to the current best practices of today’s most popular social networks.

Consumers have accounts with a number of different social networking sites. Because of this, it’s important to be everywhere they’re looking. According to a recent survey, 80 percent of millennials ranked Facebook as their top social networking site of choice. This was followed by Twitter, Pinterest, and Instagram at 44 percent, and Google+ at 31 percent. Since millennial attention is spread over multiple sites, it’s key to complete profiles on all social platforms. Once you’ve created an account, you can begin to set goals for each of your sites. Continue reading