Social media marketing has really taken hold, and for the most part, real estate professionals get it. Posting statuses that are about more than just listings, connecting with other professionals in the area or staying up to date with what your followers are doing, these are all things that you know are important. What real estate professionals are really missing is a way to stand out from all the noise of social media.
Competing businesses, pictures of a new puppy or those addicting Buzzfeed articles all make up this noise that is distracting clients and prospects away from your business. Regaining their attention will require you to spend a lot of time building and maintaining your online reputation. Setting the time aside for this is crucial, but the busy schedules of real estate professionals can make it seem like a burden. This is why it’s important to have a strategy that allows you to make the most out of every minute spent on these social networks. With this in mind, here are 3 tips to maximize your time on social media. Continue reading