Reaching out and marketing to clients has drastically changed over the years. Now, more than ever before, you can connect with potential clients on a personal level through the use of social networking sites. There’s one network that combines both the accessibility to client’s actions and the ability to reflect one’s one personal style, and that social network is, the one and only YouTube. Continue reading
As the real estate market heats up, are you looking for a sure-fire way to quickly and easily connect with your clients and potential leads? Homes.com recently conducted a survey of homebuyers search habits, which reported that over 50% prefer to communicate by email. An effective email marketing strategy isn’t just important, it’s vital. Russell Shaw, a broker with the Realty ONE Group in Phoenix, Arizona is a big advocate for drip email marketing and said, “it might be the one thing agents end up missing the most. The emails are scripted to read like a personal letter, so the message sticks with them. And eventually, we get the call that they want to see a house”. Read on and watch our email marketing training video to take advantage of this valuable, yet underutilized tool inside the Homes Connect dashboard.
Since social media has become an essential part of real estate marketing, choosing the right platform(s) has never been so important. More and more real estate professionals are turning to Google Plus, now the “world’s number two social network (Business Insider),” as their “go-to” social network!
Many sources are suggesting that attention is beginning to fade Facebook and that users are battling “Facebook fatigue” due to numerous privacy changes and the increased prevalence of sponsored content. Since Google is the most used search engine, email host, and data sharing platform for most internet users, it only makes sense to join Google Plus?
We’re almost halfway through 2013 and that means it’s time for one of the real estate industry’s largest events, NAR Midyear 2013! Homes.com is very excited to head back to Washington, D.C. to attend the Midyear Conference that kicks off May 14 and runs through May 16.
So far 2013 has been shaping up to be a great year in the real estate industry, as consumer confidence rises now more than ever it is crucial for real estate professionals to connect with local consumers searching for homes in their local areas.
Visit Homes.com at booth #502 and be one of the first to learn how you can connect with buyers and sellers in your area with mobile local ads!
While you’re at the Homes.com booth, make sure you enter for a chance to WIN a VISA gift card! Also, stay up to speed on the action at MidYear by following our LIVE updates on Twitter via @HomesPro using #NARmidyear. See you there!!
Are you using your iPad to its fullest potential? Working on the run has become second nature to most real estate pros and mobile devices such as the iPad have made this possible. Jimmy Mackin, co-founder of Curaytor.com, and guest speaker for Homes.com at the 2012 NAR Conference, presented his recommendations on how real estate professionals can maximize the iPad! If you missed the live presentations at NAR, check out the video to see Mackin’s presentation “Mastering the iPad in 15 Minutes” to learn the ins and outs of using the iPad to your advantage!