Instagram: Best Practice for Social Success

Since the beginning of the social media era, individuals and businesses alike have embraced their online presence and shared their journeys for the world to see. However, 2017 proved a challenging year for many networks when several saw a decline in social use, especially among major players like Facebook and Twitter. Despite this trend, one social network has continue the climb upward: Instagram. Continue reading

Common Facebook Ad Mistakes to Avoid

Facebook is an ever-evolving platform and with every change you have to reexamine the way you advertise. Even with their recent algorithm changes, Facebook advertising still creates significant benefits for your real estate business by placing your ads in front of consumers. In order to make the most of your advertising opportunities, you should avoid making these common mistakes before you start spending ad dollars. Continue reading

Generate Qualified Leads with Facebook Ad Funnels

Now more than ever, Realtors® are using Facebook ads to regain the social reach they lost to algorithm changes and drive traffic to their landing pages. However, with increased competition, simply running random ads isn’t enough anymore. To increase their effectiveness, sophisticated agents are creating sales funnels to weed out the weak, useless leads and find the qualified buyers and sellers. Continue reading

Live Video Chat. The Way Modern Communication Is Supposed To Be.

Technology has transformed the ways we communicate with clients. Today we have more channels available to us than ever: email, text, direct message on social media, and so on. Unfortunately, with each advancement, communication has become more impersonal and the use of chatbots and pre-recorded messages have made clients feel like they are talking to robots. Continue reading

February Content Ideas for Your Blog and Social Channels

HDC_FEB_Content_Topics_Blog_2955_1200x600_2Creating content is an important, but time consuming part of doing business online. Instead of spending hours trying to come up with blog and social topics, be on the lookout for a list of ideas from us each month that you can expand upon. Find February’s topics below to get started!

*Tip: Keywords that can boost your SEO are an inherent part of your content when you choose topics that discuss local events and places. Continue reading