The Facebook Page Checklist

HDC_Facebook_Checklist_Blog_2883_1200x600Facebook is continuing to make changes to its algorithms and offer upgraded services. This may be a good thing for Facebook and its users, but it can be challenging to keep up with all the changes. As an agent, you probably have a Facebook Business Page that needs continual content to boost your visibility to your followers.

But before you worry about the constant updates, make sure you haven’t forgotten to update the basics of your Facebook Page. We have compiled a simple checklist to make sure that your page is up-to-date and that you’re providing followers with the content they want to see and engage with. Continue reading

The Power of Three – Creating a Complete Digital Strategy

HDC_Paid_Earned_Owned_Blog_1200x600Real estate agents know that creating an effective online marketing plan is imperative to making a digital impact that generates online exposure and qualified leads. The way to achieve this marketing strategy is by creating compelling, valuable content that followers want to search for, engage with, and share with others. Once your content is ready, leverage it by combining the three different forms of media – earned, owned, and paid – to create a truly successful lead generating digital marketing plan. Continue reading

“Fake News” Now Affects How You Post on Facebook

HDC-Facebook-Image-Policy-2857There’s been one term that we haven’t stopped hearing since the 2016 presidential election: fake news. Due to the increase in “fake news” stories circulating in the media, news outlets and social sites, especially Facebook, are doing everything they can to fight against these stories. Facebook has even implemented new policies regarding posting URL links and images on their news feed. Continue reading

Should You Post Your Client’s Photo on Social Media?

HDC_Protect_Your_Clients_2838_1200x600You just listed a home, sold a property, or started working with a new client and the first thing you want to do is brag on social media. It’s ok, we all do it and working in the real estate industry, a client-centered marketing focus is necessary to show leads and clients why you are the perfect real estate professional for them. However, before posting your client’s photo on social media, take your client’s opinions into consideration.

Many people nowadays are ok with the idea of having their photo posted online. However, that does not apply to everyone and there are legal, safety, and ethical issues that need to be examined before posting a photo to your social profiles. Continue reading