Going social and sharing your “stories” online has become a normal part of your day. Social platforms, like Instagram, are constantly releasing new updates to their features in the hopes of gaining new users and retaining the ones already using their platform. In recent months, Instagram has taken a leap forward and is creating innovative features for their Stories. These are the 3 Stories updates that you’re going to love using in your real estate business. Continue reading
Accruing annual expenses such as MLS dues, local/state association fees, and license renewals is an expected part of being in the real estate business. In addition to those costs, you showcase your listings on search portals like Homes.com to generate more quality leads. Every dollar you spend on your business is to reach more leads, listings, and clients.
Social media is a great way to meet new clients, and its advertising power will continue to rise, so why not create a social media ad budget that will ensure the growth your real estate business? However, before simply spending ad dollars on social media, you need to understand the costs associated with advertising on these platforms. Continue reading
Agents and brokers beware; you’re in for a social media scare! Social sites like Instagram have launched a spook-tacular update that is frighteningly good for your social strategy and business! Read up to see how you can use them for your own trick or treat goodness this month! Continue reading
Right now social platforms are battling it out for who will be today’s heavyweight champion by adding the newest features and trying to drive traffic to their networks. This seems to be the “story” between two social platforms that share similar features: Snapchat and Instagram.
When utilizing social media to drive leads to your real estate business, you can’t help but wonder which of these two contenders – Snapchat or Instagram – is better to have in your corner. Once you fully understand the features and compare them, you can make an informed decision on which social platform you should spend advertising dollars on to build your presence. Continue reading
This week, Instagram released new enhancements to their My Story feature. Just two months ago, I called it the “B-movie version of Snapchat”. Well, I’m here to tell you Instagram has shed that skin and has throttled the My Story feature into A-list territory. Folks, Instagram was a content sharing and marketing dream before these updates were launched. Now, Instagram can certifiably say that it is a POWERHOUSE of a social network and can quite literally, do it all. It’s time you learn how to harness that power for yourself!