Set Your Resolutions to Dominate Social Media in 2018!

HDC-Social-Fuel-Hero-Image_3767The key to setting any resolution isn’t to just make a wish with something vague and hope it comes true that year. It takes a bit of planning, honesty, and small, realistic goals. Getting yourself more involved in social media is the same way. You can’t just say “I want to do more on social media in 2018.” What does that even mean? Do you want to post more pictures of your family? Share more witty memes? Or are you talking about your business and how you can harness social media to gain at least 1 lead a month? Now you’re talking about something realistic with an endgame in mind. So how do you go about harnessing your social media to get 1 lead per month? Read more for 3 easy steps that can help you reach your social media goals!

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January Content Ideas for Your Blog and Social Channels

HDC_JAN_Blog_Topics_2937_1200x600_1The start of the year inspires the best of intentions in us all. It’s when we decide to make all the personal and business changes we said we’d do last year but never got around to. But that doesn’t have to happen this year! If one of your goals is to improve your content strategy on your blog or social media, we can help. Instead of spending hours trying to come up with content ideas, be on the lookout for a list of topics from us each month that you can explore in your blog or social networks. Find January’s topics below to get started!

*Tip: Don’t limit yourself to real estate specific topics. Be a community expert and source of interesting area information to appeal to a larger audience. Continue reading

The Psychology of Engagement

HDC_Building_Engagment_Blog_2933_1200x600_2Social success is measured by the number of engaged followers interacting with your posts: liking, sharing, or responding. However, without engaging content, your followers will ignore your posts and continue scrolling through their feeds.

To create engaging content, you need to understand your audience’s wants and needs. This helps you influence your audience’s decision-making process, persuading them to interact with your content to increase your engagement. Continue reading

Why You Should Create a Social Media Schedule

HDC-Blog-Image-12112017Being socially active is crucial for businesses to maintain a competitive advantage. However, many Realtors® might feel that maintaining an active social media presence takes too much time. With a social media content schedule, you can plan content weeks in advance and free up time to handle other aspects of your business. Continue reading

3 Ways to Leverage New Instagram Stories Updates

HDC_IG_Stories_Blog_2913_1200x600Going social and sharing your “stories” online has become a normal part of your day. Social platforms, like Instagram, are constantly releasing new updates to their features in the hopes of gaining new users and retaining the ones already using their platform. In recent months, Instagram has taken a leap forward and is creating innovative features for their Stories. These are the 3 Stories updates that you’re going to love using in your real estate business. Continue reading