Instagram Updates that Help You Generate More Business

HDC-Social-Fuel-Email-Hero-Image_3699 (1)Agents and brokers beware; you’re in for a social media scare! Social sites like Instagram have launched a spook-tacular update that is frighteningly good for your social strategy and business! Read up to see how you can use them for your own trick or treat goodness this month! Continue reading

The Facebook Page Checklist

HDC_Facebook_Checklist_Blog_2883_1200x600Facebook is continuing to make changes to its algorithms and offer upgraded services. This may be a good thing for Facebook and its users, but it can be challenging to keep up with all the changes. As an agent, you probably have a Facebook Business Page that needs continual content to boost your visibility to your followers.

But before you worry about the constant updates, make sure you haven’t forgotten to update the basics of your Facebook Page. We have compiled a simple checklist to make sure that your page is up-to-date and that you’re providing followers with the content they want to see and engage with. Continue reading

The Power of Three – Creating a Complete Digital Strategy

HDC_Paid_Earned_Owned_Blog_1200x600Real estate agents know that creating an effective online marketing plan is imperative to making a digital impact that generates online exposure and qualified leads. The way to achieve this marketing strategy is by creating compelling, valuable content that followers want to search for, engage with, and share with others. Once your content is ready, leverage it by combining the three different forms of media – earned, owned, and paid – to create a truly successful lead generating digital marketing plan. Continue reading

“Fake News” Now Affects How You Post on Facebook

HDC-Facebook-Image-Policy-2857There’s been one term that we haven’t stopped hearing since the 2016 presidential election: fake news. Due to the increase in “fake news” stories circulating in the media, news outlets and social sites, especially Facebook, are doing everything they can to fight against these stories. Facebook has even implemented new policies regarding posting URL links and images on their news feed. Continue reading

2017 Contenders: Instagram’s Stories vs. Snapchat’s My Story

HDC_Snapchat_Instagram_Blog_2842_1200x600Right now social platforms are battling it out for who will be today’s heavyweight champion by adding the newest features and trying to drive traffic to their networks. This seems to be the “story” between two social platforms that share similar features: Snapchat and Instagram.

When utilizing social media to drive leads to your real estate business, you can’t help but wonder which of these two contenders – Snapchat or Instagram – is better to have in your corner. Once you fully understand the features and compare them, you can make an informed decision on which social platform you should spend advertising dollars on to build your presence. Continue reading