Should You Post Your Client’s Photo on Social Media?

HDC_Protect_Your_Clients_2838_1200x600You just listed a home, sold a property, or started working with a new client and the first thing you want to do is brag on social media. It’s ok, we all do it and working in the real estate industry, a client-centered marketing focus is necessary to show leads and clients why you are the perfect real estate professional for them. However, before posting your client’s photo on social media, take your client’s opinions into consideration.

Many people nowadays are ok with the idea of having their photo posted online. However, that does not apply to everyone and there are legal, safety, and ethical issues that need to be examined before posting a photo to your social profiles. Continue reading

Your (rest of) 2017 Content Road Map

Social-Fuel-Article-Images_Email_3681August kicks off one of the best times of the year with so many different things to celebrate! If you think about it, it’s really an advertiser’s dream. Back to school is in full swing, then we start the transition to all things fall and pumpkin spice related, and before you know it it’s 1-2-3 Halloween, Thanksgiving, and winter holidays. It’s not only a ton of fun, it can also help you win business and continue to assert yourself as the local expert. By taking advantage of the splendors of the season, you have a built-in content strategy ready to make your business social sites a thriving (and fun) place to be. Think of this as a play-by-play or tutorial for what and how to post for the rest of the year, as well as what to look forward to each month! And of course, I won’t leave ya hanging, there are going to be examples to help you close out 2017 as strong as ever.

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Video Is Not an Option; It Is a Necessity

HDC_Your_Videos_Blog_2830_1200x600Social media has become a world of video. With social platforms realigning themselves to this medium, it is safe to say that creating video content is how fans want to engage with the businesses they follow.

However, creating video isn’t just hitting the record button on your camera. Platforms like Facebook and Instagram have implemented algorithms to lower the organic reach for underperforming and unengaging content. The next time you are creating a video for your profile, refer back to the strategies listed below to create engaging and watch-worthy content. Continue reading

5 Ways to Create a Cool Summer Strategy

Social-Fuel-Email-Send-Image_3679Does your social media strategy consist of posting mostly listings and open houses? Are you ready to spice it up and offer your online community value and exciting content? Well, I have 5 ways you can spruce up your social media strategy this summer to take you from fizzle to sizzle! Let’s get cooking!! Continue reading

Stop Struggling to Create Content: 5 Steps to Simply Get It Done

HDC_Lance_Recap_Blog_2804_1200x600There are plenty of advanced tips available to teach you to get the most from Facebook Ads, Snapchat, Twitter, and every other social network. However, before you learn the ultimate tips for any social site, you should nail down your content plan. You can’t have an effective social media strategy without a content plan, and social content plans work best when kept simple. With that in mind, here are five tips from Katie Lance’s recent Secrets of Top Selling Agents webinar for creating a simple but effective social content plan. Continue reading