Whether it’s a change in the listing price or a seller’s unwillingness to cover closing costs, everything in the real estate is negotiable. This is why real estate professionals must be on top of their game when it comes to negotiating for their clients. In fact, 87 percent of buyers identified negotiation skills as an important quality for their real estate agents to posses (NAR).
A recent study by the California Association of Realtors (CAR), found that the power of negotiation is something that clients and prospects are paying more attention too. One-third of sellers said they changed agents because of their lack of negotiation skills. The study also found that twenty-six percent of buyers and sellers wanted their agent to negotiate better and twenty-four percent wanted better agent communication. Continue reading