4 Tips to Becoming A Top Notch Negotiator

Homes.com Tips for Better Negotiating Whether it’s a change in the listing price or a seller’s unwillingness to cover closing costs, everything in the real estate is negotiable. This is why real estate professionals must be on top of their game when it comes to negotiating for their clients. In fact, 87 percent of buyers identified negotiation skills as an important quality for their real estate agents to posses (NAR).

A recent study by the California Association of Realtors (CAR), found that the power of negotiation is something that clients and prospects are paying more attention too. One-third of sellers said they changed agents because of their lack of negotiation skills. The study also found that twenty-six percent of buyers and sellers wanted their agent to negotiate better and twenty-four percent wanted better agent communication. Continue reading

3 Socially Responsible Ways to a Better Business

Becoming a Better Business with Homes.comIn recent years, Americans have become more interested in the concept of guilt-free consumption. In addition to incorporating these concepts into their everyday lives, today’s consumers expect the businesses and products they support to adhere to this lifestyle as well. Companies are beginning to realize the benefits of being “better businesses,” which shows that they support the idea of being environmentally conscious and socially responsible.

Although your real estate business may not be able to impact change on a global scale, there are ways that you can start getting involved with this consumer trend in more localized ways. Here are just a few ways you can start showing that your company is going the extra mile to become a “better business.” Continue reading

The State of Real Estate 2014: The Good, the Bad and the Ugly

The real estate industry is always changing, so it’s important to stay on top of any trends that could impact your business. Whether it’s changing consumer tastes, housingHomes.com State of Real Estate prices or employment rates, real estate professionals need to be aware of everything that can affect someone’s decision to buy or sell a home. Homes.com‘s “The State of Real Estate 2014: The Good, Bad and Ugly” infographic illustrates what real estate trends you should be paying attention to and what you can expect to see down the road. Continue reading

Keep an Eye on Your Leads with Enhanced Activity Reports!

Lead Management from Homes.comThe process of lead management from first contact with a new buyer to final closing is often a long journey. It is important to track your leads so they don’t get away. According to the 2013 NAR Survey of Buyers and Sellers, responsiveness was rated “very important” by 93% of all buyers. This means you need to not only stay connected to your buyers, but also be able to anticipate their needs. Continue reading