Category Archives: Tools and Tips

Five Reasons Why Google+ is Heating up the Real Estate Social Scene

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Since social media has become an essential part of real estate marketing, choosing the right platform(s) has never been so important. More and more real estate professionals are turning to Google Plus, now the “world’s number two social network (Business Insider),” as their “go-to” social network!

Many sources are suggesting that attention is beginning to fade Facebook and that users are battling “Facebook fatigue” due to numerous privacy changes and the increased prevalence of sponsored content. Since Google is the most used search engine, email host, and data sharing platform for most internet users, it only makes sense to join Google Plus?   

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[VIDEO] Master the iPad in 15 Minutes!

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Are you using your iPad to its fullest potential?  Working on the run has become second nature to most real estate pros and mobile devices such as the iPad have made this possible.  Jimmy Mackin, co-founder of Curaytor.com, and guest speaker for Homes.com at the 2012 NAR Conference,  presented his recommendations on how real estate professionals can maximize the iPad!  If you missed the live presentations at NAR, check out the video to see Mackin’s presentation “Mastering the iPad in 15 Minutes” to learn the ins and outs of using the iPad to your advantage!

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3 Innovative Ways to Increase Agent Productivity

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Homes.com

Here at Homes.com, we know there are many challenges facing brokerages in the current marketplace, and one particularly difficult challenge is increasing agent productivity. As a broker you must properly equip agents with the needed skills and tools, as well as inspire them to be productive members of the team. This is not only essential to your business as a whole, but to your bottom line also. As real estate heads into the busy summer season, applying some of these business strategies will help motivate and empower your agents and increase their productivity.

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Homes.com House Hunting Checklist

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It’s “open season” for real estate again and with that comes an influx of homebuyers boldly (or blindly) searching for properties that accommodate their needs.  To a homebuyer, searching for homes can be stressful, overwhelming and exhausting – especially for first-timers.  As we know that your time is valuable, Homes.com has conveniently created a House Hunting Checklist that you can personalize and share with clients and prospects to make the home buying process easier for both you and your clients!
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[VIDEO] Generate Leads on the Go! New Mobile Local Ads

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Home buyers and sellers are constantly on-the-go, in fact 48% of Homes.com traffic is comprised of visitors researching properties directly from their favorite mobile devices. Are your marketing strategies accommodating to their mobile lifestyle? Recognizing this consumer trend, Homes.com has extended our already popular Local Ads to make them mobile!


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