Video Is Not an Option; It Is a Necessity

HDC_Your_Videos_Blog_2830_1200x600Social media has become a world of video. With social platforms realigning themselves to this medium, it is safe to say that creating video content is how fans want to engage with the businesses they follow.

However, creating video isn’t just hitting the record button on your camera. Platforms like Facebook and Instagram have implemented algorithms to lower the organic reach for underperforming and unengaging content. The next time you are creating a video for your profile, refer back to the strategies listed below to create engaging and watch-worthy content. Continue reading

Tips and Tricks You Need to Make Your Live Video a Success

HDC_Lemons-Ryhal_Secrets_Recap_Blog_2818_1200x600In her recent appearance on the Secrets of Top Selling Agents webinar program, Marki Lemons-Ryhal, social media expert and entrepreneur, said that it’s time to “stop getting ready to get ready to do video,” and do it. To help you get started, she shared some great tools to help you overcome the difficulties of creating live videos. Continue reading

Public Speaking for Real Estate: How to Overcome Video Anxiety

HDC_Public_Speaking_Blog_2803_1200x600Many agents understand the value of video marketing. They know how to use a video camera and can think of several ways through which videos can help them attract more leads. However, they don’t create videos. Why? Because they’re afraid of how they’ll look or sound on camera. If you’re one of the agents letting fear of the camera keep you from growing your business through video, check out the tips below to learn how you can look and sound your best and in doing so find the confidence to give video a try! Continue reading

Drones and Real Estate: Soar Above the Competition

Drone ImageWhen it comes to selling real estate, there are many marketing challenges that professional agents and homeowners must face. One of the more difficult challenges is obtaining high quality photography and video.

Luckily, the advancement of consumer Unmanned Aircraft Systems (UAS), commonly called drones, and the approval of new FAA regulations makes collecting great aerial footage extremely easy. Continue reading

Four Simple Ideas for Creating Lead-Generating Videos

HDC-Video-Marketing-Blog-2501Imagine if you could get face-time with your clients before even meeting them. You could answer their questions, show them a couple properties, and form a connection with them before shaking their hand. Video marketing helps to put you in front of potential clients and allows you to build a foundation of trust and familiarity, while creating an emotional connection.

There are many benefits that come with using video in your marketing efforts – social media sites push videos to the top of network feeds, live-video streaming is gaining popularity, and modern internet users are looking for more involved ways to connect online. According to a recent survey, 85% of buyers and sellers want to work with an agent who uses video as part of their marketing efforts. Here are four ways you can use video to connect with more consumers, generate more leads, and build your business. Continue reading