When it comes to selling real estate, there are many marketing challenges that professional agents and homeowners must face. One of the more difficult challenges is obtaining high quality photography and video.
Luckily, the advancement of consumer Unmanned Aircraft Systems (UAS), commonly called drones, and the approval of new FAA regulations makes collecting great aerial footage extremely easy. Continue reading →
Imagine if you could get face-time with your clients before even meeting them. You could answer their questions, show them a couple properties, and form a connection with them before shaking their hand. Video marketing helps to put you in front of potential clients and allows you to build a foundation of trust and familiarity, while creating an emotional connection.
There are many benefits that come with using video in your marketing efforts – social media sites push videos to the top of network feeds, live-video streaming is gaining popularity, and modern internet users are looking for more involved ways to connect online. According to a recent survey, 85% of buyers and sellers want to work with an agent who uses video as part of their marketing efforts. Here are four ways you can use video to connect with more consumers, generate more leads, and build your business.Continue reading →
Facebook Live allows users to do exactly what its name implies–stream live content to your friends or fans on any topic! Facebook Live is built into the area where you normally go to publish a status update. You also have the option to either broadcast from your personal profile or your verified Facebook Business Page. This feature only works on the Facebook mobile app and is available to both Apple and Android users.
No need to worry about professional set-up, lighting, and cameras! This production is meant to be raw, real, and telling it like it is! Just be sure you plan a main theme or focus for your broadcast so it doesn’t turn into random ramblings.Continue reading →
Did you know that videos are expected to account for up to 79% of internet traffic in 2016 (Cisco)? From Vine to Go-Pro, there have been many advancements to video in the past several years, which makes it easy to take and share video anywhere. Now, there is a new tool practically made for real estate: 360 video. Continue reading →
So, you want to use a drone for real estate purposes. Your competitor is doing it and their videos are coming out in 4K high definition footage and are being posted across their social media channels and websites. So why can’t you do the same? Well, you can, but the answer is a bit more complicated than that. Let’s take an in-depth look at this topic so you can have a better understanding of what’s going on in the world of drones.
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