Drones and Real Estate: Soar Above the Competition

Drone ImageWhen it comes to selling real estate, there are many marketing challenges that professional agents and homeowners must face. One of the more difficult challenges is obtaining high quality photography and video.

Luckily, the advancement of consumer Unmanned Aircraft Systems (UAS), commonly called drones, and the approval of new FAA regulations makes collecting great aerial footage extremely easy. Continue reading

Four Simple Ideas for Creating Lead-Generating Videos

HDC-Video-Marketing-Blog-2501Imagine if you could get face-time with your clients before even meeting them. You could answer their questions, show them a couple properties, and form a connection with them before shaking their hand. Video marketing helps to put you in front of potential clients and allows you to build a foundation of trust and familiarity, while creating an emotional connection.

There are many benefits that come with using video in your marketing efforts – social media sites push videos to the top of network feeds, live-video streaming is gaining popularity, and modern internet users are looking for more involved ways to connect online. According to a recent survey, 85% of buyers and sellers want to work with an agent who uses video as part of their marketing efforts. Here are four ways you can use video to connect with more consumers, generate more leads, and build your business. Continue reading

Looking for a Unique Value Proposition? Check Out 360 Video!

HDC-3D-Video-Blog-2419Did you know that videos are expected to account for up to 79% of internet traffic in 2016 (Cisco)? From Vine to Go-Pro, there have been many advancements to video in the past several years, which makes it easy to take and share video anywhere. Now, there is a new tool practically made for real estate: 360 video. Continue reading

[FAA UPDATE] The Dream of Using Drones for Real Estate is Becoming A Reality

So, you want to use a drone for real estate purposes. Your competitor is doing it and their videos are coming out in 4K high definition footage and are being posted across their social media channels and websites. So why can’t you do the same? Well, you can, but the answer is a bit more complicated than that. Let’s take an in-depth look at this topic so you can have a better understanding of what’s going on in the world of drones. HDC-Drone-Blog-Image-2246 Continue reading