In part 3 of our “Tips for Converting Online Leads” series, we’ll discuss the types of leads that you receive from online marketing channels. In fact, we’ll breakdown how Homes.com captures leads and distributes them to real estate agents who advertise with us. Plus, we’ll also give you tips on how to best contact these lead types.
So, let’s continue with the final two tips in our series.
9. Know your lead types!
Homes.com uses many sources to generate leads for our advertisers. That’s why, we feel it’s crucial to include a specific “source” for each lead we send to our advertisers. We also encourage our advertisers to take additional notice to the source of each lead received, as it will tell them exactly what type of lead it is.
Here’s a list of the leads that Homes.com generates for its advertisers:
- MyHomes Signups: Voluntary Buyer Leads are generated through our MyHomes accounts for homebuyers and sellers. Basically, in order to save searches and participate in activities on Homes.com, consumers must create an account. Leads are generated when these consumers check a box that says (verbatim)”I’d like more information on the home buying process from a qualified real estate agent” when signing up for their
account.
