Pinterest, the third largest referrer of traffic to Homes.com, is rapidly growing in popularity. Accordingly, Homes.com has positioned itself to be at the forefront of this social media movement by sharing consumer and business trends on the virtual pin board. As such, we are proud to announce that our efforts to engage homebuyers and sellers has paid off and we were recently recognized as a finalist (alongside Elizabeth Arden and Constant Contact) in the Pinterest category for our “Pin it it You Love it” contest in the 2013 PR News Social Media Icon Awards!
Category Archives: Whitepapers
[eBook] Maximizing Your Online Reputation: A Playbook for Engaging with Consumers and Winning Their Business
Are you making a strong first impression with homebuyers and sellers? Are clients recommending you by word of mouth and word of mouse? That’s right – word of mouse - recommendations, ratings and conversations about your brand’s reputation that take place online. And, the majority of consumers are selecting products and services based on a brand’s visibility and credibility online. Take advantage of this opportunity to capture their attention, engage with them and convert them into customers. Learn how by downloading this helpful guide, Maximizing Your Online Reputation: A Playbook for Engaging with Consumers and Winning Their Business.
As we pointed out in a recent blog, Brokers and Agents should be building their business - it is crucial to get listed in business directories and interact with consumers through social media. Take a page out of this marketing playbook to enhance your brand’s performance online and get the play by play by on what it is, where to do it and how to maintain a winning Online Reputation to grow your business. Download here! Share it with your networks in other industries as this was written for all businesses – large and small, new and old.
Download our other FREE ebooks here! LinkedIn, Pinterest, customize resources including our Home Buying Guide, Tailgate Fever, Red, White and BBQ Entertaining guide and more!
Share this Tailgate Guide for Super Bowl XLVII with Your Clients!
Homes.com created this Tailgate Fever Guide a few months ago, but if you missed it or want to use it again, talk about perfect timing! Super Bowl XLVII is right around the corner. The Baltimore Ravens will take on the San Francisco Forty-Niners on February 3rd in New Orleans!
What better time to use it than the biggest NFL game of the year? You could even print branded versions out at your open houses over the next few days and give your new leads a little something to take away and remember you by. They’d visit an open house to see a potential property to call home, meet you, a fantastic real estate agent, and leave with a great way to entertain their guests. If your game plan is to be remembered, this guide is a TOUCHDOWN!
Whether your clients are rooting for the Ravens or the Forty-Niners, we are sure they would appreciate a branded version of ways to entertain their guests in their new home. We have included tons of ideas for big entertainment especially within football season. All that’s missing is your branding.
That’s right — you can add your own personal real estate business’s branding so that whomever receives the guide will remember YOU! We provide all the great recipes, kid treats, “pre- game” games, and party theme ideas. You provide your branding. Together, it’s a game-winning combination.
You can also direct your clients and prospects to our consumer blog designed especially for them. There, they’ll find more tips and recipes for the big game.
Tips for Converting Leads from Homes.com – Part 3
In part 3 of our “Tips for Converting Online Leads” series, we’ll discuss the types of leads that you receive from online marketing channels. In fact, we’ll breakdown how Homes.com captures leads and distributes them to real estate agents who advertise with us. Plus, we’ll also give you tips on how to best contact these lead types.
So, let’s continue with the final two tips in our series.
9. Know your lead types!
Homes.com uses many sources to generate leads for our advertisers. That’s why, we feel it’s crucial to include a specific “source” for each lead we send to our advertisers. We also encourage our advertisers to take additional notice to the source of each lead received, as it will tell them exactly what type of lead it is.
Here’s a list of the leads that Homes.com generates for its advertisers:
- MyHomes Signups: Voluntary Buyer Leads are generated through our MyHomes accounts for homebuyers and sellers. Basically, in order to save searches and participate in activities on Homes.com, consumers must create an account. Leads are generated when these consumers check a box that says (verbatim)”I’d like more information on the home buying process from a qualified real estate agent” when signing up for their
account.
Tips for Converting Leads from Homes.com – Part 2
In part 1 of our “Tips for Converting Online Leads” series, we discussed the importance of responding immediately to online leads.
In part 2, we will continue to discuss best practices for contacting online leads, plus we will profile the types of consumers who search online for products and services. After all, today’s consumers searching online are more prepared than any other previous generation, so it’s become most important for you to understand these generations in order to market to them accordingly. Continue reading