On March 30th at 1pm EST/10am PST Michael Maher will be speaking to real estate professionals on how to win in the generosity generation. But what is the generosity generation? The generosity generation refers to a group of individuals who practice the habit of giving freely without expecting anything in return. People who fall into the generosity generation can offer thoughts, talk, talent, treasure, or time to aid someone in need. In fact, generosity is considered among the top 11 Crucial Consumer Trends for 2011 according to TrendWatching.com. Not only is it a widely accepted desirable trait in society, but it’s quickly becoming a crucial trend in business too.
TrendWatching.com shared that 86% of global consumers believe that businesses need to place at least equal weight (if not more weight) on society’s interests as they do on business interests. And, according to Young & Rubicam, 71% of people make it a point to buy brands from companies whose values are similar to their own.
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