Many agents understand the value of video marketing. They know how to use a video camera and can think of several ways through which videos can help them attract more leads. However, they don’t create videos. Why? Because they’re afraid of how they’ll look or sound on camera. If you’re one of the agents letting fear of the camera keep you from growing your business through video, check out the tips below to learn how you can look and sound your best and in doing so find the confidence to give video a try! Continue reading
If you haven’t started making real estate videos yet, you’re missing out. Video is a great way to reach possible buyers and sellers and show them why they should work with you! Don’t know what you would say in a video? Here are five great examples of real estate videos and why they’re great! Continue reading
Michael Krisa, licensed real estate broker and freelance Internet marketing consultant, believes that real estate professionals are missing out on a great opportunity by not taking advantage of their iPad and its video possibilities. During Homes.com’s Secrets of Top Selling Agents webinar, “iPad Video Made Simple: Pinch, Zoom and Swipe Your Way to Profit!” Krisa stresses the importance of real estate professionals using the iPad to showcase their listings and communities with awesome real estate videos.
According to Krisa, agents and brokers who do not use the all-in-one studio applications of the iPad are essentially buying a Porsche and leaving it in the driveway, using it just to listen to the radio. Eighty-five percent of consumers say they are more likely to make a purchase after watching a video (invodo), making videos an essential part of any marketing plan.
“You can shoot with some simple apps and create high-quality videos, edit them and upload them directly to the web,” Krisa says. “When people watch videos, the subject is perceived as an authority. If you can articulate, you can be seen as an expert in your niche.” Continue reading