More than ever before, home buyers are using the Internet to find their next home. According to the 2013 NAR Profile of Home Buyers and Sellers, the first step taken during the home buying process for 42% of buyers was to look online for properties for sale. Additionally, about 1 in 10 buyers will find their real estate agent online.
Starting in the next few weeks, Homes Connect will be offering a new series of training webinars. These monthly webinars will cover a number of instructional and beneficial topics concerning your Homes Connect product. The goals of the new webinar series will be to empower you as an agent to take control of your marketing and branding, all through maximizing your Homes Connect platform.
According to Digital Buzz Blog, 57% of users say they won’t recommend a business with a poorly designed mobile site. Consumers are connected 24/7 and will jump online anytime from anywhere and are projected to use mobile more than desktop this year. The new Homes Connect Fusion™ website platform is built with responsive design to make your website seamless on any device, enhancing the search experience for buyers and sellers. Continue reading →
The growing shift in consumer use of mobile devices has made mobile website solutions not only a luxury, but also a necessity. Ninety-six percent of millennial home buyers report using the Internet during the home search process, and 20% are using a mobile website. According to Google’s ZMOT (Zero Moment Of Truth) report, 90% of users turn to multiple screens sequentially to accomplish a task (TV, desktop, tablet, and/or phone). Additionally, 57% of consumers will not recommend a business with a poorly designed mobile site. All of this underscores the importance of having a website strategy that allows users to seamlessly engage with content across all devices. Continue reading →
Ninety-six percent of millennial homebuyers report using the Internet during their home search, and 20% are searching via their mobile device. Millennials now make up about 54% of all buyers in the market and are highly dependent on technology to do just about everything. It’s important to showcase your services, credentials, properties, and content with eye-catching visuals and innovative tools that are valuable to buyers. The cornerstone of that online strategy is your website. Here are four things your website needs to convert buyers and sellers into leads and maximize your business. Continue reading →