[Infographic] Feel the Love with Community Videos

HDC_Community_Video_Blog_1200x600.jpgDifferentiating yourself through video marketing can make your leads more willing to wait for the opportunity to work with you, earn the trust of your clients, and get full commission on all your listings. Check out these tips from Anne Jones and Marguerite Giguere’s recent Secrets of Top Selling Agents webinar to find out more about the benefits of creating videos as well as tips on where to film! Read on to make the leap into video marketing! Continue reading

3 Steps to Get Your Client List Ready for Spring

HDC_Spring_Cleaning_Blog_2689_1200x600.jpgSpring is coming and now is the perfect time to organize your leads and contacts for the fast-approaching busy season. With Homes.com, sorting, storing, editing, and deleting contacts is easier than ever. Once you have them organized, sending emails and launching campaigns is as easy as clicking on the gear icon in the top right corner of any contact, from any device. Don’t have a Homes.com account yet? Don’t worry! The Homes.com Connect Lead Management System is available to all agents free of charge, making it easy to keep track of all your contacts. Continue reading

Three Tips for Agents Who Want to Open Their Own Brokerage

“It was never my dream to work for a real estate company for the rest of my life.”—Stacie Perrault Staub

HDC_Staub_Recap_Blog_2690_1200x600.jpgWas it the idea of promoting someone else’s brand, working around someone else’s schedule, and splitting your commission that encouraged you to pursue a career in real estate? Probably not. Working for an established brokerage is a great way to get started in real estate, but it’s rarely the end goal of aspiring agents.

In a recent Secrets of Top Selling Agents webinar, Stacie Perrault Staub, founder and owner of West & Main Homes and the brain behind the popular Genuine Hustle conferences, shared her tips to start your own real estate brand. Watch the free webinar “Launching a Real Estate Brand from Scratch” for more information, or find our three tips from the webinar below! Continue reading

Homes.com – Serving the Real Estate Industry for 25 Years

HDC_25th_Birthday_Blog_2679_1200x600.jpgSince we first launched 25 years ago as an extension of Homes & Land Magazine, Homes.com has been there to help buyers find homes, help sellers discover what their home is worth, and to connect agents with quality leads for faster conversions.

Over the years, user-experience has been a top priority at Homes.com. As such, we’ve worked hard to cultivate relationships with the multiple listing services that allow us to provide consumers with the most accurate, up-to-date listing data possible. Continue reading

Facebook Ads for Real Estate: Part 2, Campaign Objective

HDC Social Profile Blog 3 2638 1200x600Facebook and Instagram have become an integrated part of everyone’s daily lives: active social media users spend an average of 118 minutes daily on social platforms just scrolling through their newsfeeds. This is great news for any business advertising on Facebook because the chances to capture and engage with your target audience are greatly increased. Furthermore, audience targeting capabilities for ad users, including real estate professionals, make Facebook Ads exactly the type of advertising you need to implement in 2017 in order to grow your business. Continue reading