Video Tips from Guest Blogger & Top Agent, Jessica Edwards!

Get out your video cameras!’s guest blogger, Jessica Edwards with Coldwell Banker in Wilmington, North Carolina, has graciously provided us with some fantastic tips for using video to get in front of prospects and clients.  First, a big shout out and THANK YOU to Jessica for taking the time to provide and real estate pros around the country, these great pointers for using video to compliment your marketing efforts.

Her favorite way to reach out to new clients, and consumers even, is through her video blogs – you can check out more here at

In the clip below,  she explains what areas of focus are crucial to having a successful video and possibly expanding your audience.

Jessica Edwards’ Video Tips – Guest Blogger for
1. Time Limit
2. Scripting
3. Not over-analyzing
4. Consistency
5. Be Yourself

 Find more tips from Jessica Edwards on one of her dedicated websites:

Website: Youtube: Blog: Facebook: Twitter: Pinterest:

Heading to Coldwell Banker Generation Blue!

Generation Blue New Orleans is excited to be attending this year’s Coldwell Banker Generation Blue conference on February 29th through March 3rd in New Orleans, Louisiana! Are you going to be in attendance as well? If so, we’d love to see you!

Be sure to stop by our booth, booth number 725, because you could take home a fabulous prize! This year, will be participating in the IBC Playing Card Opportunity. What does this mean for you? It means that when you stop by our booth you’ll receive a playing card that you can have hole-punched by our team. When you’ve gotten your card punched by us, you’ll be eligible to enter your card into our raffle. You could win a $100 gift card! Just be sure to stop by and visit our booth!

Also, if you’re not able to attend, be sure to follow us on Facebook and Twitter for the latest updates and pictures from the show! If you see yourself in one of our pictures, don’t hesitate to tag yourself!

We look forward to meeting you in the Big Easy this weekend. See you at Generation Blue!


Building Trust: Not as Easy as it Seems

The current state of the economy has caused many consumers to think twice before investing in a home, which is why now more than ever, real estate professionals have to establish trust for a client to want to work with them.

Chris Brogan, co-author of “Trust Agents” and President of New Marketing Labs, is discussing this topic at the Coldwell Banker Generation Blue conference taking place this week in Las Vegas. While agents may be overzealous about an opportunity to grab some business, it’s essential that they invest time in building a relationship and establishing trust with clients. Continue reading

Mobile Marketing Featured at Generation Blue Conference

The Coldwell Banker Generation Blue conference is currently taking place in Las Vegas. This exceptional conference offers agents limitless opportunities to learn about real estate marketing in 2011. One of the topics featured will be mobile marketing.

According to a comScore report for January, 234 million Americans ages 13 and older used mobile devices with 65.8 million people in the U.S. owning smartphones. What are they doing with those phones?  About 68 percent of U.S. mobile subscribers used text messaging on their mobile device, while browsers were used by 37 percent of U.S. mobile subscribers. Subscribers who used downloaded applications comprised 35 percent of the mobile audience. Your target audience is using their mobile devices in more ways than ever, and real estate professionals are faced with the task of engaging their consumers through this rapidly evolving technology. Continue reading

Social Media Rock Star Agents

It’s the first day of the Coldwell Banker Generation Blue Conference in Las Vegas, NV. This conference offers endless opportunities to learn more about mobile marketing, social media, list pricing, search engine optimization, building trust and more. Throughout the conference we will be posting information regarding hot topics of discussion at this conference and in the real estate industry in general, so keep coming back!

We’ve all heard the buzz about social media marketing. Many shout the benefits of dedicating time to these types of marketing efforts, while others believe it’s just a fad. At Generation Blue a social media rock star panel will convene to discuss this very subject.

Maya Paveza, real estate agent with Coldwell Banker and social media rock star says, “Social Media is here. It’s now…and it’s not going anywhere.” Continue reading