Why Listing Blogs Can Help You Capture More Business

How are you marketing your listings? Posting photos and videos, planning open houses, connecting with potential clients through social media and other standard industry practices are helpful, but sometimes it’s necessary to think outside of the box by using resources that set you apart.

Have you ever considered creating a blog? Blogs are viewed as a way to push out content related to a business, industry, or even just personal beliefs. With that said, there’s nothing more relevant to a real estate business than your listings. Although this resource is overlooked by most, there’s a few significant ways they can help get your client’s home off the market. Continue reading

Video Content: A Rising Trend in Real Estate Marketing

 

“If a picture is worth a thousand words,” then a video is worth a million! There is no doubt that using video content is quickly becoming the next “big thing” for marketers everywhere. In fact, a study from the National Association of Realtors®¹ (NAR) reported that the majority (51%) of recent home buyers chose YouTube as their preferred online video destination when shopping for homes.

Videos are emotional and believable and increasingly in demand as consumers have come to expect videos to be available for any subject that they are interested in. Videos serve as a perfect opportunity to gain leads, promote your brand, and potentially increase sales!

So if video content is not yet a part of your marketing strategy, take a look at the numbers below²: Continue reading