Marketing So Useful, People Would Pay For It- Part Two: Radical Transparency

In the first edition of’s “Marketing So Useful, People Would Pay For It,” we discussed the importance of self-serve information. This time around, we will explain why Jay Baer says that radical transparency is essential to building and maintaining relationships with your clients and prospects.

Transparency refers to the idea of operating your business in such a way that information, both good and bad, is made available for consumers. Jay Baer, one of the nation’s leading social media and marketing guru, says that the typical response to negative consumer reaction is to delete or ignore negative comments. Although this may seem like a quick fix, it could be detrimental to building trust with your customers in the long run. Continue reading

5 Local Marketing Tactics to Connect with YOUR Community

Are you considered to be the “local expert” of your market? Eighty-five percent of consumers say they read online reviews for local businesses (brightlocal), which is why building relationships throughout your community is your key to success. Engaging with members of your community as a friend and neighbor, not just as a real estate professional, will help set yourself apart from local competition . We’ve already discussed the importance of mobile marketing and what strategies can be used to target local home buyers and sellers. This time around, we’ll be sharing the top 5 local marketing tactics that keep you top of mind by better connecting you with members of your community. Continue reading & Executives Make Swanepoels Power List for Real Estate

The real estate industry is highly competitive, plain and simple. With that said, who do you consider to be the most influential? To answer this question, Swanepoel recently released the first edition of their “Power 200: The Most Powerful People in Residential Real Estate in 2013”. According to Swanpoel “the SP200 is the most comprehensive analysis ever published of the most powerful key decision makers, trailblazers, influencers, company chieftains, thought leaders, and innovators.” Continue reading

Daytona Beach Broker Gains Competitive Edge From

As many of you know, staying ahead of the competition is easier said than done. In fact, if you don’t have the necessary tools and resources it may even seem impossible. But for one broker from Daytona Beach FL., staying on top has been a breeze since his company partnered with has helped us keep our finger on the pulse of the market, ensuring we have the tools and resources we need to maintain a competitive edge” says John J. Adams, general manager of Adams, Cameron & Co. REALTORS®. Adams, who initially only needed a new website for his company, has taken advantage of the products offered by and has found they serve as great resources for providing quality leads to his agents. Continue reading

HGTV and Present $20,000 “Inspiring Moments” Sweepstakes!

Looking for a way to help one of your clients turn their house into the home they’ve always dreamed of? has partnered with HGTV to start the “Inspiring Moments” sweepstakes, which will give one lucky homeowner a whopping $20,000 to use towards a home improvement project of their choice.

The “Inspiring Moments” sweepstakes will be running from November 1st through December 2nd, each participant can enter once a day on and Share this with your clients and prospects to stay top of mind and to remind them why they should choose you for all their real estate needs.  Continue reading