Recently, we shared how Pinterest is a great way for brokers to crowdsource their content, but this time around we want to explain how the other social networks we use everyday can be just as helpful. Crowdsourcing is something that every broker should be doing as it allows a collective group of people to assist your marketing efforts by making it simple for prospective clients to find photos, seek advice and learn more about a listing or community from other homeowners in the area. Continue reading
Social networking is an important asset for any broker to use when promoting their business, which is why you’ve probably already started using Facebook, Twitter, and Google+. While building a reputation on these channels is definitely important, there is one social site that continues to go unused by many brokers but can be very effective.
Pinterest offers many opportunities that other networks do not, mainly being the ability to crowdsource the content you share. Homes.com’s first real estate industry Pinterest contest, “Pin it if your Love it,” generated a total of 4,000 pins and repins that increased Homes.com followers by 420 percent in page views, 782 percent in site searches and 500 percent in leads. This exposure was invaluable and it was all made possible by Pinterest. Now that we have your attention, Homes.com wants to explain why brokers should be taking advantage of Pinterest to promote their business. Continue reading
Homes.com wanted to know what has turned you into a local expert, so we polled consumers and real estate professionals (like yourself) to discover how you are connecting and to identify any current marketing trends. What social media sites should you be actively using? Have you utilized local ads? The Homes.com Real Estate Trends Survey illustrates what consumers rely on most when conducting their home search and where you are investing your time and marketing dollars to promote your business.
We found that consumers mainly use national real estate sites and rely heavily on word of mouth when searching for a real estate pro. What does this mean for you? Try creating a free profile with Homes.com to utilize tools like Social Impact to manage your online reviews, Local Ads to gain higher listing visibility in your local area, and Buyer connect to target potential clients searching for homes in your zip code. Also be sure to share all of your client testimonials and endorsements throughout your social pages and personal websites to start getting more people talking about you! Continue reading
Homes.com, the online resource for real estate professionals everywhere, enhanced our marketing system with the addition of the new Marketing Center powered by Imprev! This addition will allow our clients to design unlimited, professional-quality marketing materials that will help promote you as a local expert. Once again, providing real estate professionals with just another reason why it’s a great time to be partnered with Homes.com!
The new Marketing Center gives users access to the same marketing resources that you are used to, plus MUCH more! With its seamless integration into the Homes Connect platform, brokers and agents can easily create their marketing materials using stored listing information, thereby eliminating wasted time and saving you money! Continue reading