Going Green: 3 Marketing Tips for Real Estate Agents

Earth Day is fast approaching, and many people are ready to take the initiative to go green. In fact, cities like Portland, Oregon and Chicago, Illinois have already joined the green movement by becoming more eco-friendly. Going green has become a very popular topic in the real estate industry and it would be a great idea to have some tactics under your belt on how to market to clients who desire to live a greener life. Here’s some ideas that may be useful to you:

1. Consider joining the green movement. As a real estate agent, you might want to bring yourself up to speed with what green living entails because some of your clients will be looking for eco-friendly homes. You should even think about taking courses to help you become a green real estate specialist. Doing so will help you learn about the specifics concerning green buildings and what the market is like for them. Continue reading

[Infographic]: Cities That Celebrate “Earth Day” Every Day
“Going Green” is increasingly becoming a way of life, less of a trend, cost-efficient and dare we say, interconnected to solid real estate markets.  It is no surprise that some of America’s largest metropolises are being recognized for their environmentally-friendly efforts from alternative and public transportation to organic restaurants and recycling and composting laws.  In honor of Earth Day (April 22nd), Homes.com shares this infographic featuring top eco-friendly cities that found it IS easy to be green!  They not only protect our earth but their efforts appear to be protecting the value of real estate.  Continue reading
More Tips to Help Your Homebuyers Go Green – Before They Move In


Last week, in celebrating the 40th anniversary of Earth Day, we discussed simple green practices that homebuyers can do in their new home. This week, let’s discuss tips for helping homebuyers become more environmentally friendly in their new home, before they even move in.

Green practices are a lifestyle choice and there’s no better way to get started with these practices, than to be prepared before even moving into a home. Here are a few simple steps homebuyers can take to make their home more environmentally friendly:

Celebrate Earth Day Year Round: Go Green!


Many of you may already know that the holiday that we refer to as "Earth Day" celebrated its 40th anniversary yesterday. Earth Day was first held on April 22, 1970 as an environmental-teach and was founded by former U.S. Senator Gaylord Nelson of Wisconsin.

Today, most communities across the country use the holiday as a week long extravaganza of activities completely focused on improving our everyday effects on the environment. We know that everyone is aware of the importance of recycling, but there are many, simple things we can do around the house to benefit our environment. Continue reading