Tag Archives: era

Visit Homes.com at ERA IBC and Win Cash!

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Homes.com

Are you an ERA real estate professional heading to the ERA International Business Conference in Austin this week? If so, we would love to meet you and give you the chance to win some cash!

Join Homes.com at ERA IBC March 21st through the 23rd at booth number 18! We’ve got all kinds of great things for ERA agents at IBC, including:

  • A sneak peek of the exclusive ERA® Pro powered by Homes.com.
  • A give away for a $50 gift card!
  • Much more!

There is so much to celebrate about being an ERA agent partnering with Homes.com. Stop by booth number 18 to find out how Homes.com can help you boost success in real estate! You could also be the lucky winner of some cash.

See you in Austin!

[Press Release]: Homes.com and ForRent.com Report Stellar Growth in 2012

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Homes.com and ForRent.com are growing rapidly and are expected to continue to do so in 2013. A recent press release, Homes.com and ForRent.com Report Stellar Growth in 2012, attributes the growth to notable increases in traffic, strategic partnerships including the largest MLS organization in the nation, ERA, RE/MAX, lifestyle bloggers, as well as mobile initiatives, increased engagement on social channels and other significant highlights.  Read more here.

We are excited to see Homes.com and ForRent.com on the front line with industry leaders and experts in real estate and the multi-family housing communities. The traffic increases to Homes.com and ForRent.com is also not only due to the trusted information on property listings but from the valuable content on the newly launched “The Idea Gallery,” a lifestyle resource with do-it-yourself project, decorating ideas and advice for homeowners and renters alike.

Read more about how these brands have worked together to grow tremendously in 2012.

Real Estate Marketing for the Next Generation

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Friday at the 2011 ERA International Business Conference in Las Vegas, Matthew Ferrara, President and CEO of Matthew Ferrara & Company, spoke on real estate marketing for the next generation. Mr. Ferrara points out that real estate today was built by Baby Boomers, for Baby Boomers. That’s great, but the next generation of buyers and sellers are not Baby Boomers! What they value is a lot different than what we have been prepared to sell. Hence the problem.

He challenges real estate agents to “go where no real estate professional has gone before.” And part of that concept is to start selling homes the way buyers want to buy, not the way sellers want to sell! Real estate professionals need to market to tech-savvy, quality-focused consumers.
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ERA International Business Conference is on NOW!

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Homes.com
Watch out Las Vegas, ‘cause the ERA Agents are here! From March 17 through 20, the 2011 ERA International Business Conference will be taking place in Las Vegas, NV. This conference will offer  attendees constant opportunities to learn more about innovative new marketing tools and tricks, such as speaking to the Gen X or Gen Y non-selling techniques and of course, social media. Throughout the conference we will be posting information regarding hot topics of discussion at this conference and in the real estate industry in general, so keep coming back!

And if you’re attending, join Homes.com in booth 321 to talk about how Homes.com can help you with lead generation, listing exposure, mobile marketing, branding and more! Plus, check out the package discounts we have available.

Will you be following online? We’ll be there too! Follow #ERAIBC on Twitter.

Photo: Las Vegas Hotel, Tim Pearce