If you are one of the hundreds of thousands of real estate agents who were told to avoid talking about politics, religion, or other “controversial issues,” Leigh Brown, author of Outrageous Authenticity, international speaker, and broker/owner of Leigh Brown and Associates RE/MAX Executive Realty wants you to know that “When you let consumers know that you have opinions and who you are at your core: what your values are, what makes you different, they’re so much more likely to hire you.” This authenticity is especially crucial to convert Facebook leads; “people do not go to Facebook looking for houses…the consumer wants you.” Find out how to win leads on Facebook in “Facebook for Sellers” at SecretsofTopSellingAgents.com, and find Brown’s Facebook follow-up strategy below! Continue reading
In last week’s Secrets of Top Selling Agents webinar, we featured real estate technology expert, Jimmy Mackin, who blew us away with his pointers for using Facebook to market your brand. Mackin, featured contributor for Inman NEXT, Co-founder and Chief Frugylist of Frugyl.com attracted thousands of real estate professionals who had an overwhelming response to his strategies. They were so interested that they followed him to our Facebook page for a live chat! (Click here to view a recording of the webinar). As a follow-up, we’ve elaborated further on a few of the common questions that came up during the webinar and the live chat.
Setup a Content Calendar: Jimmy recommends advance planning when it comes to the content you post on your Facebook page. He suggested referencing this content calendar created by Katie Lance, contributing editor and social media director at Inman, for more examples. Come up with “theme days” like “Trivia Tuesday” to pose relevant questions or unique stats about real estate. This will prompt fans to interact with you and keep them engaged and coming back on Tuesdays.
Engagement Matters: According to Jimmy, keep it short, simple and use engaging photos and videos with strong calls to action. Ask questions and elicit a memory to prompt interaction with ‘likes’, shares and comments (i.e. “How old were you when you bought your first home?”). Use multiple choice questions, fill in the blank and open ended questions for drawing out conversations on your post.
- Which house do you like better – A or B?
- Fill in the blank: My favorite room in the house is ______.
- Can you guess how much this 3-bedroom house in Denver, CO just sold for?
Personal vs. Business Pages: Jimmy says, “…use your personal profile to network and build meaningful relationships with people in your database (or sphere). Networking is not selling and it’s not a violation of Facebook Terms of Service.” He continues, “focus on building a strong personal profile on Facebook, then move onto experimenting with Facebook business pages. I wouldn’t tackle both of those challenges at once.”
Do’s and Don’ts for Promoting your Listings: If you’re using a personal page to promote your listings, avoid syndicating your listings, don’t randomly invite people to an Open House and don’t just share links. Post your listings by personalizing the message to tell a story about the home. It’s NOT a listing to the seller or buyer – it’s a home; “The American Dream”. Highlight special features about the home using vivid pictures and vidoes which will prompt your network to interact.
Timing: Be consistent and don’t overanalyze when you should and shouldn’t post. Try to manage your account under 30 minute each day. Jimmy suggested a schedule that starts with scanning your news feed and grabbing a photo or video from an interesting article and posting it to your page with a strong call to action. Next, interact with your network by commenting on five people’s posts, send two private messages and make two new connections. While you’re out, check your mobile app for updates and messages. Ultimately, these tasks will allow you to grow your brand online, build an active network of followers, connect with prospects and stay current with these people and conversations that are taking place in the social media realm.
Other References for Getting Started: Jimmy suggests Lynda.com and his friend Mari Smith’s book, “Facebook Marketing: An Hour a Day“. And check out Homes.com blog posts like Real Estate Pros on Facebook – 5 Best Practices and our HomesConnect product which automatically import all friends, contacts and network connections from Facebook, Twitter, LinkedIn or Google to HomesConnect. You can manage your social contacts, along with your prospects and leads, in one place with Homes Connect’s Lead Manager. Also, check out Jimmy’s site at www.frugyl.com and click on video training (in the header) to review their Facebook Course and other videos on that topic are available for our premium members.
There you have it in a nutshell. We hope this makes it easy for you to get on the Facebook train to market your brand. Let us know how these tips have helped you optimize your brand on Facebook!
Our second Real Estativity has been posted on Facebook and Pinterest and your chance to enter to win cash is still all month long! Stay tuned to our Facebook Page and Pinterest Board every Wednesday and comment, share, like and/or re-pin our Real Estativity post for a chance at $25 each week and $50 at the end of the month.
Hurry and engage now, because you only have until 11:59 pm EDT tonight! We will contact the randomly selected winner on Thursday, August 16th (see all rules here). Remember, the more entries you have in the weekly and final drawings, the more opportunity you have to win!
Find the 2nd Real Estativity image on Pinterest and Facebook and follow the instructions under this photo! We are excited to provide this interactive way to learn more about real estate professionals this month! Homes.com will use this info to post better content that interest YOU, and is relevant to branding your business and growing your online presence. See you online! Good Luck today, we can’t wait to see you back this week.
These are the ways you are entered into the drawing, by engaging: Continue reading
Jimmy Mackin will be hosting a FREE webinar August 22nd 1 pm EDT and then chatting LIVE on our Facebook page, here. Mackin will be sharing his Top 10 Facebook Marketing tips that can help make the most out of your Facebook and brand online!
Jimmy Mackin is filled with tips, resources and product reviews for real estate pros, in addition to being a, well rounded marketing expert! He has toured the country, speaking on the topics of social media and real estate, and as part of Inman News’ Agent Reboot Tour. He is also a featured contributor for Inman NEXT, one of the most widely read and respected real estate/technology blogs in America. We are excited to be sponsoring his webinar with Secretsoftopsellingagents.com!
Space is limited and you can save your spot today, at no cost, here.
First time joining us on one of our famous Facebook chats? Or first Facebook chat ever, for that matter – well no worries – see what all the hype is about by checking out the one we hosted with Micheal Maher after his webinar last month, here!