Of all the tools used by real estate professionals to connect with clients and prospects, it’s safe to say that Facebook is one of the most useful. In fact, 67% of business-to-consumer marketers generated leads on Facebook last year!
Eighty percent of users prefer to connect with brands on Facebook more so than any other social network, making your Facebook page the go-to resource for clients and prospects to keep up with your business. With that said, you’ve probably noticed a significant change in the rate of traffic to your page, and if you’re like most people, it’s left you scratching your head and wondering “why?”
In December, Facebook rolled out their “new rules” that were designed to rank and display content that supports the notion of ‘people want to see more relevant news and what their friends have to say about it’ – and not the latest memes that are congesting their news feeds. Continue reading
Eighty-three percent of marketers indicate that social media is important for their business (Hubspot). Real estate professionals trying to keep up with the perpetually evolving world of social media now have a tool that will make branding a whole lot easier - Homes Social! This comprehensive social marketing suite was designed to help agents and brokers manage their brand online, engage with more prospects, protect your online reputation, control the conversation and drive leads. Continue reading
Starting in the next few weeks, Homes Connect will be offering a new series of training webinars. These monthly webinars will cover a number of instructional and beneficial topics concerning your Homes Connect product. The goals of the new webinar series will be to empower you as an agent to take control of your marketing and branding, all through maximizing your Homes Connect platform.
We’ve already provided you with the customer service and technology strategies highlighted during the Top Agents Unplugged discussion panel with Jimmy Mackin. This time around Homes.com will be sharing the social media tactics used by Laurie Weston Davis and Linda Davis. As our final edition of Top Agents Unplugged, these two successful agents share what strategies have allowed them to use social media to connect with their clients and ultimately grow their business. Continue reading