Understanding the Costs of Social Media Advertising

HDC_Ad_cost_Blog_2910_1200x600Accruing annual expenses such as MLS dues, local/state association fees, and license renewals is an expected part of  being in the real estate business. In addition to those costs, you showcase your listings on search portals like Homes.com to generate more quality leads. Every dollar you spend on your business is to reach more leads, listings, and clients.

Social media is a great way to meet new clients, and its advertising power will continue to rise, so why not create a social media ad budget that will ensure the growth your real estate business? However, before simply spending ad dollars on social media, you need to understand the costs associated with advertising on these platforms. Continue reading

Unmasking the Dark Side of Social

HDC_Dark_Social_2895_1200x600You’re scrolling through your Facebook feed and notice a post labeled, “Is my house haunted?” and click the link. Facebook redirects you to the post’s destination URL and you engage with the content on the page. Finding the content amusing, you copy the URL and share it with your friends through email. Without intentionally knowing it, you have just joined the dark side of social sharing. Continue reading

The Facebook Page Checklist

HDC_Facebook_Checklist_Blog_2883_1200x600Facebook is continuing to make changes to its algorithms and offer upgraded services. This may be a good thing for Facebook and its users, but it can be challenging to keep up with all the changes. As an agent, you probably have a Facebook Business Page that needs continual content to boost your visibility to your followers.

But before you worry about the constant updates, make sure you haven’t forgotten to update the basics of your Facebook Page. We have compiled a simple checklist to make sure that your page is up-to-date and that you’re providing followers with the content they want to see and engage with. Continue reading

“Fake News” Now Affects How You Post on Facebook

HDC-Facebook-Image-Policy-2857There’s been one term that we haven’t stopped hearing since the 2016 presidential election: fake news. Due to the increase in “fake news” stories circulating in the media, news outlets and social sites, especially Facebook, are doing everything they can to fight against these stories. Facebook has even implemented new policies regarding posting URL links and images on their news feed. Continue reading

Now Available in Kindle! The Keys to Real Estate Success Revealed!

SOTSA_Book_Social_v2_1200x600Gain valuable insights and study proven methods of success to achieve your goals with the new book, Secrets of Top Selling Agents; The Keys to Real Estate Success Revealed. In this must read book, Joe Sesso shares the top tips and secrets of real estate giants from the popular webinar series Secrets of Top Selling Agents. Barbara Corcoran, Gary Keller, Chris Smith and others tell you exactly what you need to do to be a top selling agent!

Each chapter includes advice and tips from a different real estate superstar and covers a different aspect of real estate such as how: Continue reading