Your (rest of) 2017 Content Road Map

Social-Fuel-Article-Images_Email_3681August kicks off one of the best times of the year with so many different things to celebrate! If you think about it, it’s really an advertiser’s dream. Back to school is in full swing, then we start the transition to all things fall and pumpkin spice related, and before you know it it’s 1-2-3 Halloween, Thanksgiving, and winter holidays. It’s not only a ton of fun, it can also help you win business and continue to assert yourself as the local expert. By taking advantage of the splendors of the season, you have a built-in content strategy ready to make your business social sites a thriving (and fun) place to be. Think of this as a play-by-play or tutorial for what and how to post for the rest of the year, as well as what to look forward to each month! And of course, I won’t leave ya hanging, there are going to be examples to help you close out 2017 as strong as ever.

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Video Is Not an Option; It Is a Necessity

HDC_Your_Videos_Blog_2830_1200x600Social media has become a world of video. With social platforms realigning themselves to this medium, it is safe to say that creating video content is how fans want to engage with the businesses they follow.

However, creating video isn’t just hitting the record button on your camera. Platforms like Facebook and Instagram have implemented algorithms to lower the organic reach for underperforming and unengaging content. The next time you are creating a video for your profile, refer back to the strategies listed below to create engaging and watch-worthy content. Continue reading

5 Ways to Create a Cool Summer Strategy

Social-Fuel-Email-Send-Image_3679Does your social media strategy consist of posting mostly listings and open houses? Are you ready to spice it up and offer your online community value and exciting content? Well, I have 5 ways you can spruce up your social media strategy this summer to take you from fizzle to sizzle! Let’s get cooking!! Continue reading

FREE Facebook Features You’re Not Utilizing!

HDC-Social-Fuel-Email-Send_3677For the past few months, we’ve talked about cutting edge technologies and how to utilize them for your real estate business before your competition does. I like the all the new stuff, don’t get me wrong, but it also made me realize that there are some older features out there on sites like Facebook that folks like you may or may not be utilizing! In today’s issue, I’ll show you why the desktop version of Facebook is still one of your best friends. Yes, yes, I know, mobile is king (I’m only on my phone every 30 seconds or so). Nevertheless, the desktop version of Facebook is incredibly powerful for you and your business, and has unique features you can’t find anywhere else! So, let’s go ahead and dive in, I can’t wait to show you my findings!

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The Ultimate Guide to Facebook Ads

HDC_Evergreen_FB_Ad_2759_1200x600Real estate professionals have outgrown marketing tactics like advertising on bus benches, billboards, and classifieds, and it’s a good thing they have; traditional advertising comes with a hefty price tag. Fortunately, social media has made it possible to advertise your business without emptying your bank account while targeting your audience with 1000 times more accuracy than traditional advertising methods.

With over 1.94 billion active monthly users, Facebook can be viewed as the one of the greatest advertising markets available for any business, including real estate. By providing businesses with the means to reach an exponentially larger number of customers with a significantly smaller budget, Facebook has put businesses where they want to be: in the eyes of their target market. Continue reading