Why Facebook Ads Work

HDC-Social-Fuel-Newsletter-Hero-Image_3640A long time ago, on a social media site far, far away, there were no ads and minimal business presences. Facebook was meant for college students to connect with one another, not for Amazon to place retargeting ads to get you to buy the extra-large box of paper towels in bulk (amiright?). Yes, I fondly remember the good-ole days. But we must change and evolve, right? Stay relevant, reach wider audiences, and of course, convert traffic! How can all this be done? The answer is simple: Facebook Advertising. I’m going to show you just how powerful Facebook ads can be for your business by showing you what a page without Facebook ads will look like and it’s inevitable future, as well as a page thriving with Facebook ads.

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Social Media for Real Estate: 5 Steps to a Winning Strategy

HDC_Social_Strategy_Blog_2737_1200x600If you…

are a real estate agent, not a social media expert;

want to use social media, but aren’t sure where to start;

want to get more leads and conversions from your existing social networks,

then this article is for you.

Here you’ll find out how to create or revamp your real estate social media strategy to reach new prospects, build your brand, connect with clients, and win more leads and referrals.

Creating a social media strategy for real estate doesn’t have to be hard. These five tips will help ensure it isn’t. All you need to do is:

  1. Prepare.
  2. Establish a content strategy.
  3. Build your brand.
  4. Track and measure results.
  5. Refine your strategy.

And we’re here to show you how. Continue reading

Social Media Madness

HDC-Social-Fuel-Hero-Image_3612In terms of originality and bringing something fresh to social media, Snapchat is the clear winner! With their fun face filters, integration of personal Bitmojis (more on that later), and disappearing content, it’s easy to see why established social networks like Instagram and Facebook Messenger would want to get in on the hype! Today, we will explore each of these social services, list their pros and cons, and see which one may have the most ROI for you. Let’s dive in! Continue reading

Facebook Ads for Real Estate: Part 4, Creative Ads & Reviewing Your Insights

HDC Social Profile Blog 5 2638 1200x600When telling a story you want to create a message that resonates with audiences. You want their imaginations to wander and make them feel as if they’re part of the story. Consider this an integral part of creating ads within your Facebook campaign as well, but instead of telling a story with words, tell it with images. As a real estate pro, understanding the power of online marketing is crucial for continuous growth; according to NAR 2016 Profile of Home Buyers and Sellers 89% of buyers who used the internet found photos to be very useful.

In Part 1 of the Facebook Ads for Real Estate series, ‘Creating a Business Page,’ we walked you through the process of creating a Business Page. In Part 2, “Campaign Objectives,” we gave you a step-by-step guide of accessing your Ads Manager and selecting your campaign objective (“traffic”). In Part 3, “Audience Targeting,” you learned how to set up your audience, select your ad placements, and create a set budget for your ad. Now, in the 4th and final part of our series, we will explain how to choose the best format options to engage with your audience and how to read your ad results. Continue reading

Facebook Ads for Real Estate: Part 3, Audience Targeting

HDC Social Profile Blog 4 2638 1200x600In Part 2 of the Facebook Ads for Real Estate series, ‘Campaign Objectives,’ we walked you through the process of accessing your Ads Manager and selecting your campaign objective (‘traffic’). Now you are going to learn how to set up your audience, select your ad placements, and create a set budget for your ad in the ‘ad set’ section. Continue reading