According to the National Association of Realtor’s 2009 Profile of Home Buyers and Sellers, nearly 50% of home buyers are between the ages of 25 and 49. Typically, this age bracket falls into two generational categories with the older group referred to as Generation X and the younger as Generation Y.

How much do you know about these two generations? Are you marketing to them effectively? Do you know how they prefer to shop for a home? Let’s discuss these two generations in more detail.

Before we break down each generation separately, let’s look at the commonalities they share. First, you need to understand that the main goal in reaching both generations is to get prospects you meet online to eventually meet you face-to-face. But, that doesn’t mean picking up the phone and calling them immediately or sending them an email. In fact, both generations do not repsond well to either. Additionally, it’s not a good idea to just ask them their preferred method of contact because that will not work either. So, how are you supposed to contact them? First, you must understand and adapt to their needs. Continue reading →