When analyzing your marketing strategy, it’s important to note the types of people you’ll be communicating with. All home buyers and sellers are not created equal, so it’s important to tailor your marketing efforts to fit the needs of specific demographics.
There’s a great article on Real Trends that addresses this issue, particularly concerning the Baby Boomer generation and people in their 20s and 30s.
The article highlights the fact that Baby Boomers are going to be moving to a place in life where they’ll want to sell their old homes and find places to retire. The National Association of Realtors states that senior citizens (a title these Boomers will claim shortly) typically release more real estate than they take in. This offers up plenty of homes that are perfect to market to 20- and 30-somethings who are finally getting to a place where they can purchase their first homes. So, this means that you could be working to market both generations at the same time, possibly over the same house!